B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Jenn Steele VP of Marketing at Reprise.  

Stuff we discuss:

• Making prospects aware of your solution when you don’t fit neatly in a category
• Using podcasting as an account-based marketing strategy
• How engaging with prospects in the context of their online communities provides deep insights into their likes and dislikes

Learn more about Reprise 

Connect with Jenn on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Melodie Terry VP of Marketing at SupplyPike.  

Stuff we discuss:

• Focusing webinar content on prospects’ problems and desired outcomea, not on your solution
• Producing marketing content that doesn’t feel like a bait and switch
• Webinar planning strategy
• How SupplyPike increased demo requests by 200%
• The value of giving before taking and providing value before pitching 

Learn more about SupplyPike 

Connect with Melodie on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Chuck Moxley Senior VP of Marketing at Mobivity.  

Stuff we discuss:

• Mobivity’s webinar strategy
• The value of direct mail to cut through the digital noise
• Connecting with the people behind the data
• Chuck’s soon-to-be published book, AndAudience of One

Learn more about Mobivity 

Connect with Chuck on LinkedIn 

Pre-order Audience of One on Amazon and download the first chapter for free

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Ian Fardy VP of Marketing at NDC.  

Stuff we discuss:

• Becoming a “resource center” for your customers and prospects
• How NDC uses podcasting to foreground the “human side of business”
• Why it’s OK to take your business seriously but not take yourself too seriously

Learn more about NDC 

Connect with Ian on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Blake Adams VP of Marketing at Florence.  

Stuff we discuss:

• Using events, retreats, and virtual roundtables to build community for your prospects
• Creating opportunities for engagement
• How creating communities and engagement opportunities leads to referrals
• How Florence uses podcasting to generate leads, shorten sales cycles, and develop thought leadership
• The marketing value of creating value for prospects before asking for anything in return

Learn more about Florence 

Connect with Blake on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Bill Potter VP of Marketing and Sales at Rampiva.  

Stuff we discuss:

• Building trust by authentically representing yourself and your product/service
• The payoff of investing in educating your market
• Using customer feedback and data to give prospects a reasonable expectation of what they can expect from your product/service
• The value of technical fluency with numbers and data and being able to explain data to non-experts

Learn more about Rampiva

Connect with Bill on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Cori Wamsley CEO of Aurora Corialis Publishing.

 Stuff we discuss:

• The benefit of simply talking to people and asking questions without trying to sell them anything
• Earning prospects’ trust by showing instead of telling
• Why it’s important to take a stand on issues in your industry

Learn more about Aurora Corialis Publishing

Connect with Cori on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Tim Whiting VP of marketing at Label Insight.  

Stuff we discuss:

• Importance of educating your prospects
• The value of webinars for B2B engagement
• Unique marketing challenges with CPG brands and retailers 

Learn more about Label Insight

Connect with Tim on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Amanda Forgione, VP of marketing at 614 Group.  

Stuff we discuss:

• Knowing your prospects’ specific needs within the context of market trends
• Using Slack as a community building channel
• How being “other-oriented” is a competitive advantage

Learn more about 614 Group

Connect with Amanda on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with John Shearman, VP of marketing at Applied DNA Sciences.  

Stuff we discuss:

• The value of trade shows for one-on-one engagement
• The importance of research and engagement as your audience evolves
• Unique marketing challenges in cannabis industry 

Learn more about Applied DNA Sciences

Connect with John on LinkedIn 

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.