B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Sherri Schwartz, Interim Chief Marketing Officer at First Orion, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about storytelling.

Highlights:

• How Sherri uses stories to get an audience's attention on a product
• Basic elements of a strong story
• How podcasting allows Sherri to deliver stories to consumers in a convenient way

Learn more about First Orion

Connect with Sherri on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Richard Dark, VP of Global Marketing at NextGate, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.

Highlights:

• How Richard and his team develop and test new personas 
• Signs that a persona needs tweaking
• How Richard transformed marketing at NextGate 

Learn more about NextGate

Connect with Richard on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Joe Koller, founder of Slot Right Marketing, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic.

Highlights:

• Joe answers common question startups have about marketing 
• Breaking down the assumption that companies need the hottest new social network
• The best ways to get B2B engagement 

Learn more about Slot Right Marketing

Connect with Joe on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Chanan Averbuch, Executive VP of the Americas at Primeview, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating and testing new personas.

Highlights:

• Determining relevant decision makers for a new offering
• Strategies for developing new personas
• Testing and tweaking personas

Learn more about Primeview

Connect with Chanan on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Erika Brooks, VP of Marketing at Retrium, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about leading with value.

Highlights:

• What "leading with value" means
• The pros and cons of gating content
• Alternatives to gate content by asking for email addresses

Learn more about Retrium

Connect with Erika on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Erin Murray, VP of Marketing at Points, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about engaging multiple personas.

Highlights:

Engaging multiple personas

Aligning with the needs and interests of CMOs and CFOs

Partnering with your analytics team to craft data-backed messaging

Learn more about Points

Connect with Erin on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Rhonda Giedt, Director of Marketing Communications & DE&I Chair at Shapeways, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about connecting with an audience that's not super online.

Highlights:

• Researching personas who are not super online
• Using a blend of digital and "old school" channels to engage an audience
• Digital engagement strategies for an audience that's online sometimes, but not all the time

Learn more about Shapeways

Connect with Rhonda Giedt on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Mande Miskewycz, owner of RISE, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content marketing strategy for small businesses.

Highlights:

• Why local businesses need to invest in content marketing
• How and where to invest in content marketing channels
• Why trying to create content for every social media channel is a bad idea

Learn more about Indiana Small Business Development Center

Connect with Mande  on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jonathan Cramer, VP of Marketing at ActiveWorx, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about transitioning from being primarily a content creator to developing marketing and business strategy.

Highlights:

• The challenges in making the transition from content specialist to marketing leader
• How having hands-on experience creating content helped Jonathan be amore effective leader
• Why writing still matters in a world dominated by images and video
• How becoming a leader requires a different focus and mindset

Learn more about ActiveWorx

Connect with Jonathan Cramer on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jake Pickett, Director of Integrated Marketing at Ruoff Mortgage, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about adjusting content in response to changes in the market.

Highlights:

• Jake's strategy for cutting through the noise to engage his audience
• Leveraging brand sponsorships
• Cutting through personal biases to put yourself in the shoes of your customers

Learn more about Ruoff Mortgage

Connect with Jake on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.