B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jack Thurston, VP of Marketing at ButcherJoseph & Co., talks with Jeremy about B2B Facebook marketing.

Highlights:

• How Jack leverages Facebook to engage prospects
• How NOT to engage B2B prospects on Facebook

Learn more about ButcherJoseph & Co.

Connect with Jack on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Greg Hooven, President at MarketReach, and Rod Griffith, Chief Client Officer & Co-founder at MarketReach, talk with Jeremy about the value of marketing.

Highlights:

• Some common misconceptions about marketing 
• How to sell tech founders on the value of marketing 
• Common mistakes B2B companies make with marketing 

Learn more about MarketReach

Connect with Greg on LinkedIn

Connect with Rod on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Chris Beall, CEO at ConnectAndSell, talks with Jeremy about the art & science of cold calling.

Highlights:

• Using "tactical empathy" forcold calling 
• How to gain someone's trust in a cold call 
• How Chris's strategy works in practice 

Learn more about ConnectandSell

Connect with Chris on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Sabrina Zahn, Senior VP of Marketing at FLASH, talks with Jeremy about original customer research.

Highlights:

• Doing original customer research at FLASH to gain insight into their market
• How customer research has helped Sabrina's team produce more effective content

Learn more about FLASH

Connect with Sabrina on LinkedIn

Sabrina Zahn, Senior VP of Marketing at FLASH, talks with Jeremy about original customer research.

Highlights:

• Doing original customer research at FLASH to gain insight into their market
• How customer research has helped Sabrina's team produce more effective content

Learn more about FLASH

Connect with Sabrina on LinkedIn

WillDevlin, VP of Marketing at MessageGears, talks with Jeremy  about marketing to in-market prospects.

Highlights:

• Strategies for figuring out which of will prospects are in-market 
• How knowing who is in-market affects MessageGears' content and messaging
• The marketing value of podcasting 

Learn more about MessageGears

Connect with Willon LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Kendall Bazan, CMO at Fund That Flip, talks with Jeremy about marketing through multiple channels.

Highlights:

• Strategies for staying consistent with messaging and content with competing priorities and channels
• What Kendall does to ensure that her content engages with her audience
• When multiple channels becomes a hinderance instead of a benefit

Learn more about Fund That Flip

Connect with Kendall on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

William Davis, VP of Product Marketing at Workato, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about his "going small to go deep" marketing strategy.

Highlights:

• What "going small to go deep" means to William
• The advantages of honing in on the best use cases for your offering
• What the practice of "going small to go deep" looks like in practice

Learn more about Workato

Connect with William on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Matt Young, CEO at UserVoice, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about ongoing product-market fit.

Highlights:

• The importance of finding "ongoing" product-market fit
• Common mistakes companies make when trying to find their product-market fit
• What it takes to get to the deeper truth of product-market fit for a good or service

Learn more about UserVoice

Connect with Matt on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

James Stanton, VP of Marketing at Empyrean, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content creation and discovering the why.

Highlights:

• How James has gotten internal buy-in for focusing on the "Why"
• Why discovering and articulating the why matters
• The value of  creating content with a product manager's approach 

Learn more about Empyrean

Connect with James on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.