B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

The podcast has a new name: The B2B Content Show! Host Jeremy Shere explains why we made the change, and why you should be psyched!

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect.

Highlights:

• Why and how incentivizing the wrong outcomes leads to misalignment
• Why lacking a consistent way to measure success across the entire pipeline is a problem
• Obstacles to better aligning sales and marketing

Learn more about Constant Contact

Connect with Eric on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Fraser Wilson, Director of Mattering and Impact at AnywhereWorks, talks with Jeremy about the importance of human connection for businesses.

Highlights:

• Why AnywhereWorks launched the "People Not Bots" pledge
• The importance of human connection in B2B marketing, buying, and selling
• How human connection drives revenue

Learn more about AnywhereWorks

Connect with Fraser on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Stacey Wisniewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books.

Highlights:

• The art & science behind writing an e-book
• Why ebook layout and design are important
• The pros and cons of gating e-books and other content

Learn more about After, Inc.

Connect with Stacey on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful.

Highlights:

• "Dynamic reports" - what they are and how they work
• Strategies for presenting data using dynamic text and video
• Using your own data to articulate value

Learn more about MVPindex

Connect with Josh on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients.

Highlights:

• How Lisa develops relationships with brokers
• Why being transparent and displaying humility is essential to developing relationships
• How spending time with clientele and developing relationships helps earn trust 

Learn more about Resilience
Connect with Lisa on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Caitlin Abejon, VP of Marketing & Customer Experince at AIKON, talks with Jeremy about becoming a marketing leader at a small startup.

Highlights:

• The advantages of leading marketing at a small startup--more agile, easier to pivot
• Challenges of running marketing at a startup--smaller budgets, less opportunity for testing
• Dealing with imposter syndrome
• The importance of hiring the right people
• The value of podcasting for B2B marketers

Learn more about AIKON

Connect with Caitlin on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Anthony Ostrowski, VP of Growth at Yardstik, talks with Jeremy about developing audience engagement.

Highlights:

• Why Anthony has made the transition from sales to audience engagement and attracting customers
• Why it is important for a company to develop a voice and point of view
• Why it is just as important to understand what your audience is not searching for

Learn more about Yardstik

Connect with Anthony on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Andrew Doberstein, VP of Marketing at ClearMix, talks with Jeremy about qualifying certain personas.

Highlights:

• What it means to overshoot a persona
• Green and Red flags of certain personas 
• Ways to figure out if a persona is good without having a connection

Learn more about ClearMix

Connect with Andrew on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Liv Anderman, VP of Marketing at Findem, talks with Jeremy about differentiation in an over-saturated market.

Highlights:

• How Findem positions themselves to stand out in the crowded talent acquisition industry
• The importance and value of studying competitors
• Content that facilitates differentiation

Learn more about Findem

Connect with Liv on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.