B2B Content Strategist

AI – is it a content marketers friend or foe? 

Chris Hutchins, Director of Content Strategy at 6Sense, believes AI can be our friend if we reframe our mindsets and use it, among other things, to optimize our strategies. 

Chris joins host Amy Woods on this episode of B2B Content Strategist to discuss his thoughts on the huge impact of AI on content marketing, give us a glimpse behind the curtain at 6Sense’s content processes and provide tips for content writers. 

Plus, Chris shares the importance of building trust and why he believes you can’t achieve content strategy perfection. 

Host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• How Chris optimizes and streamlines content processes at 6Sense 
• Why AI is not the enemy and how content marketers can use it 
• When to keep things in-house and when to outsource 

Important Links & Mentions 

• 6Sense: https://6sense.com/  
• Chris on LinkedIn: https://www.linkedin.com/in/jchutchinswriter/   
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/  
• Content 10x: https://www.content10x.com/  

For a lot of B2B tech marketers, the overarching content strategy for the foreseeable is rooted in efficiency. How can we do more with what we have? In the face of a looming recession, this has become more relevant than ever and the importance of knowing where your customers are and the different ways they consume content is imperative.  

Joining host Amy Woods to talk about this element of his content marketing strategy, is Tom Rennell, Senior Content and Comms Manager at Adverity. They talk about his ‘putting chaos in boxes’ approach (it makes perfect sense, we promise!), the exciting opportunities presented by AI, truly understanding how content contributes to the company’s bottom line and the joy to be found in really good folder systems and naming conventions!  

Our host, Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• The different ways to measure brand awareness 
• Why AI means we need to be producing better content 
• The power of research reports 

Important Links & Mentions:

• Adverity: https://www.adverity.com/ 
• Adverity on Medium.com: https://medium.com/adverity 
• Adverity on LinkedIn: https://www.linkedin.com/company/myadverity/ 
• Tom on LinkedIn: https://www.linkedin.com/in/tomrennell/
• Content 10x: https://www.content10x.com/  

Are you the number one advocate in your company for awareness marketing? Because content marketing isn’t always about leads, right? It’s also about people engaging with your content, clicking on your links and refilling the top of that funnel.  

In this episode, guest Katie Ryan O’Connor, VP Content at Okta, and host Amy Woods discuss awareness marketing and how important it is to be vocal about the power of engagement. They also talk about taking bigger content bets, without burning people out, the tools Katie and her team use to scale content and why Okta's annual conference is the perfect setting for a great reality TV show! 

Our host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• How, with the right team, you can achieve (pretty much!) anything 
• Ways Okta’s using AI to take their content forward 
• Why content and paid teams are the perfect collab 

Important Links & Mentions 

• Katie on LinkedIn https://www.linkedin.com/in/katieryanoconnor/ 
• Okta https://www.okta.com/ 
• Content 10x: https://www.content10x.com/ 

B2B organizations can be separated into two camps. Those born in the digital age and the others... These two camps approach marketing in different ways and, says Jason Bradwell, Founder of B2B Better – for the second group, there’s a need to evolve or they will become extinct.  

Jason joins host Amy Woods on this episode of the B2B Content Strategist podcast to talk about helping companies rethink the status quo when it comes to their marketing strategies. They also discuss the best ways to make your content stand out from the crowd, how to streamline and optimize content, the results of integrating AI into daily processes, and lots more.  

Our host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• Why it’s important to rethink marketing in a digital age 
• Systems and processes to support consistent content output 
• How to stand out in a sea of sameness 

Important Links & Mentions 

• Jason on LinkedIn https://www.linkedin.com/in/jasonbradwell/ 
• B2B Better Podcast https://www.linkedin.com/company/b2b-better-podcast/ 
• Karaoke on LinkedIn https://www.linkedin.com/company/hellokaraoke/about/ 
• Content 10x: https://www.content10x.com/ 

The way people buy in B2B has changed massively over the past few years. But are marketing strategies keeping up?  

Not according to Chris Walker, CEO of Refine Labs, who believes that the traditional organizational structure, division of responsibilities, and process for budgeting/planning is failing B2B companies. 

He chats with host Amy Woods about the ways that the buyer journey has changed and how he and his team are challenging the current reality of B2B marketing and sales. He also talks about the marketing strategy at Refine Labs and the rapid growth of his own personal brand and lots more.  

Our host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

In this episode find out: 

• Why and how the B2B buyer journey has dramatically changed 
• How Refine Labs repurpose live events and podcasts 
• Chris’s secret to LinkedIn success 

Important Links & Mentions 

• Refine Labs https://www.refinelabs.com/ 
• Chris on LinkedIn https://www.linkedin.com/in/chriswalker171/ 
• Chris on TikTok: https://www.tiktok.com/@chriswalker171
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ 
• Content 10x: https://www.content10x.com/ 

What is the best way to make your small marketing team look big and credible… like you’re out there doing all the things? Repurposing, of course!  

When people think your team is bigger than it is, it’s a huge compliment and means your repurposing is working. 

In this first episode of the second season of B2B Content Strategist, host Amy Woods speaks to LASSO’s Head of Content Jess Cook about her new role, her strategy to cement LASSO as main thought leader in the events industry and how repurposing is an integral part of that. They also cover the recurring processes she is streamlining and optimizing within her team right now.  

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. 

Find out about: 

• Jess’ strategy to grow a niche SAAS brand into an industry leader  
• How to streamline processes to reach the right audience 
• Incorporating AI while still injecting humanity into your content 

Important Links & Mentions 

• LASSO.io https://www.lasso.io/
• That’s Marketing Baby https://www.thatsmarketingbaby.com/ 
• Jess on LinkedIn https://www.linkedin.com/in/jesscook-contentmarketing/ 
• Content 10x : https ://www.content10x.com/ 

Amy Woods revisits key moments from season one of B2B Content Strategist in this special finale episode. She reflects on the trends and topics discussed throughout the season and brings together some of the top insights from leading content marketers.

Amy is the CEO and founder of Content 10x, the longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

Find out:

• How different-sized marketing teams find success with campaigns
• Why SEO is so effective for B2B brands
• What content type B2B marketers should invest in to maximize their output

Important Links & Mentions

• B2B Content Strategist: https://www.content10x.com/b2b-content-strategist
• Content 10x: https://www.content10x.com/

There are a multitude of ways to scale a SaaS brand. But could building strong customer connections be the key to long-term retention and more impactful growth?

Brendan Hufford is the founder of Growth Sprints and SEO for the Rest of Us as well as former Growth Content Marketer at ActiveCampaign, a software platform combining email marketing, CRM categories, and more.

Host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

In this episode, Brendan details how to create content that constructs strong relationships with customers, why he takes a partnership approach to outsourcing, and more invaluable insights from his growth marketing career.

Find out:

• Why focusing on certain KPIs could be a mistake

• How to keep your customers close – and retention rates high

• The top tool that Brendan recommends to all content marketers

Important Links & Mentions

• Brendan’s website: https://brendanhufford.com/

• Brendan’s LinkedIn: https://www.linkedin.com/in/brendanhufford/

• ActiveCampaign: https://www.activecampaign.com/

• Growth Sprints: https://growthsprints.co/

• SEO For the Rest of Us: https://seofortherestofus.org/

• Gong: https://www.gong.io/

• SparkToro: https://sparktoro.com/

• Content 10x: https://www.content10x.com/

B2B content marketing has aggressively evolved in the past two years, but how can B2B marketers continue to develop their strategies? Anna Hrach shares her insights in this episode.

Anna is a Senior Strategist at content marketing consulting and social media strategy agency, Convince & Convert. Specializing in digital marketing, Anna helps brands develop and refine marketing strategies that get results.

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Anna and Amy discuss what’s working in B2B digital marketing right now, what content formats B2B brands should invest in, and the mistakes marketers need to avoid.

Find out:

• Where B2B marketers go wrong with content
• The one common trait successful content marketing teams share
• Why video podcasting is increasingly valuable for content marketers

Important Links & Mentions

• Anna’s LinkedIn: https://www.linkedin.com/in/annahrach/
• Convince & Convert: https://www.convinceandconvert.com/
• Think with Google: The Messy Middle: https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
• SparkToro: https://sparktoro.com/ 
• Meltwater: https://www.meltwater.com/en
• Content 10x: https://www.content10x.com/

Any brand can say they’re “the best” at something. But revenue intelligence platform, Gong, aims to be recognized for a different KPI.

In this episode, Gong’s Head of Content Strategy, Devin Reed, joins Amy Woods to discuss the content strategy that’s helping Gong stand out from the SaaS crowd.

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Devin shares how his sales experience has impacted his marketing approach, his content wins and mishaps, and his advice for content marketers with limited time on their hands.

Find out:

• The role of outsourcing in helping Gong scale
• The blog post idea that turned Devin’s sales-content perspective upside down
• What happened when Devin’s content prank worked TOO well

Important Links & Mentions

• Gong: https://www.gong.io/
• Devin’s LinkedIn: https://www.linkedin.com/in/devinreed
• Devin’s newsletter, The Content Strategy Reeder: https://newsletter.thereeder.co/
• PathFactory: https://www.pathfactory.com/
• Content 10x: https://www.content10x.com/