B2B Content Strategist

Capturing demand is one thing, but how do you generate it? For Supermetrics, it’s all about iterating initiatives that are already proven to be working.

Edward Ford is the Demand Gen Director at Supermetrics. Supermetrics is known for its leading ETL (Extract-Transform-Load) tool that collects data from marketing sources and brings it to your chosen reporting, analytics, or storage platform.

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

In this discussion, Edward reveals how marketing at Supermetrics has evolved since its inception and how it’s helped grow the team by more than 700% in just 3 years. But, take Edward’s experience with a pinch of salt, as he shares a word of warning for marketers looking to copy other’s playbooks.

Find out about:

• Why a “capture demand” approach suits a limited marketing team
• The SaaS tools supporting Supermetrics’ processes
• Edward’s advice for marketers looking for a silver-bullet playbook

Important Links & Mentions

• Edward’s LinkedIn: https://www.linkedin.com/in/fordedward
• Supermetrics: https://supermetrics.com/
• Content 10x: https://www.content10x.com/

Conquering a vertical market is one thing. Creating content that speaks to all ideal customers and companies within it is another.

In this episode, Amy speaks to d&b audiotechnik’s Global Communications Manager, Sara Sowah. d&b is the worldwide leader in professional audio solutions and has a complex, multi-layered client network. In the discussion, Sara shares the keys to creating content that attracts a versatile audience, why pillar content underpins d&b’s approach, and how she’s making her next content dream come true.

Amy Woods is the CEO and founder of Content 10x, the first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

Find out:

• How d&b create content for a diverse range of ICPs
• How to make bigger marketing initiatives worth the initial time and resource investment
• Sara’s go-to project management tool for marketers

Important Links & Mentions

• d&b audiotechnik: https://www.dbaudio.com/global/en/
• Sara’s LinkedIn: https://www.linkedin.com/in/sarasowah/
• Asana: https://asana.com/
• Content 10x: https://www.content10x.com/

Let’s talk crypto and content marketing. Crypto is an incredibly fast-moving industry. Content marketing is a long-game strategy. So, does content marketing work for one of the leading organizations in the crypto and digital asset economy? Sam Shrager joined B2B Content Strategist to discuss.

Sam is Head of Marketing and Communications for BCB Group, Europe's leading provider of business accounts for the crypto industry. She heads up the PR and marketing at BCB and leads on strategy and execution across all communications.

Amy Woods is the CEO and founder of Content 10x, the longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

In this conversation, Sam and Amy discuss what types of digital content marketing have propelled BCB through exponential growth in the past two years, why validating content marketing tactics is sometimes necessary, and how outsourcing helps Sam’s team be more agile.

Find out:

• The key to executing BCB’s fully aligned content strategy
• How BCB implemented its SEO strategy quickly and effectively 
• Mind-blowing crypto content opportunities – from high-profile to ultra-creative

Important links & mentions

• BCB Group: https://www.bcbgroup.com/
• Sam’s LinkedIn: https://www.linkedin.com/in/samshrager/
• Content 10x: https://www.content10x.com/

B2B marketers: how much are you leveraging video content in your current marketing strategy?

According to this episode’s special guest, video content – specifically short-form video – is highly underutilized by B2B marketers. In this engaging conversation, Tyler Lessard explains why video is the key to creating thought leadership content that really connects with an audience and how to tap into short-form video’s power.

Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the pioneering and leading global provider of video technology for marketers, sales teams, communications and corporate learning. He is incomparably passionate about video content’s potential for B2B businesses and shares his 8+ years of experience in the industry with helpful words of advice (and warning).

Amy Woods is the CEO and founder of Content 10x, the first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

Find out:

• How to create more effective thought leadership content
• Why Vidyard launched a separate media network
• The hard lesson Tyler learned about promotion strategies

Important Links & Mentions:

• Tyler’s LinkedIn: https://www.linkedin.com/in/tylerlessard
• Vidyard: https://www.vidyard.com/
• Sales Feed Media: https://www.salesfeedmedia.com/
• Sales Feed Media’s TikTok: https://www.tiktok.com/@salesfeed
• Content 10x: https://www.content10x.com/

Posting organic content on social media is highly effective for sharing your brand messages and staying front of mind with your audience. But how can your content break through the organic ceiling to generate more business results?

In this first episode of B2B Content Strategist, Amy Woods, speaks to ContentCal’s Director of Growth, Andy Lambert, about the content marketing campaigns that skyrocketed ContentCal to success – and led to its acquisition by tech giant, Adobe.

Amy Woods is the CEO and founder of Content 10x, the longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

Find out:

• The ethos behind ContentCal’s four different types of content
• Why ContentCal is powering up organic social with paid advertising
• How a content syndication strategy delivered outstanding results

Important Links & Mentions

• ContentCal: https://www.contentcal.com/
• Andy’s LinkedIn: https://www.linkedin.com/in/andycontentcal/
• Content 10x: https://www.content10x.com/

Discover the strategies that leading B2B content marketers use to execute winning content campaigns with B2B Content Strategist.

Join Amy Woods as she interviews marketing leaders in tech and professional services organizations about their streamlined content processes, top marketing tools, best-performing campaigns, outsourcing vs. in-house, and so much more.

In this trailer, hear a sneak peek from season 1 guests, including Andy Lambert (ContentCal), Sam Shrager (BCB Group), and Tyler Lessard (Vidyard).

Amy is a podcaster, best-selling author, and the CEO and founder of niche content marketing agency, Content 10x. Content 10x is the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.

Look out for the first episode of B2B Content Strategist coming soon. Follow the podcast on your podcast listening app to get the episodes as soon as they’re live, and stay up to date by following us on social media.

Important Links & Mentions

• Content 10x: https://www.content10x.com/
• Amy Woods’ LinkedIn: https://www.linkedin.com/in/amywoods2
• Twitter: https://twitter.com/content10x
• Instagram: https://www.instagram.com/content10x/