B2B Growth

On this Echo Chamber episode Benji and Dan discuss the recent move by Amazon Music to make several large podcasts ad-free. How does this approach stack up compared to Spotify and their work to make specific shows exclusive on their platform?

In this episode Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list?

Discussed in this episode:

• The move toward "ungated" software
• The evolution of the Saas sales role
• How to enhance your trial/demo experience

Today on B2B Growth we launch a brand new content franchise, "Media Brands". In this series of episodes James, Dan, & special guest co-host Tyler Lessard of Sales Feed break down the evolution of content marketing and the power of building a Media Brand.

In this episode we explore:

• The Vidyard Story
• New Ideas for Engaging Audiences
• How the 3 Content Marketing Motions work in tandum

On this Echo Chamber episode Benji and Dan discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content smart? How will it impact their voice in the market moving forward?

In this episode Benji talks to Courtland Goldengate, the VP of Marketing at Streamlit and a Director of Marketing at Snowflake. PLG is everywhere in Saas these days, but what if it's not right for many Saas solutions?

Discussed in this episode:

• How to decipher if PLG is right for you
• Keeping focus in a ever-evolving marketing landscape
• What EVERY Saas solution should steal from PLG

On this Echo Chamber episode James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping off point.

Discussed in this episode:

1. Making content work harder for your organization
2. SEO as the Zombie of Marketing
3. Ensuring your SME's avoid creating commodity content

In this episode, Benji talks to Amisha Gandhi, the SVP of Marketing at Tipalti. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it?

Discussed in this episode:

• The common mistake in thinking influencer marketing is for social only

• Full funnel influencer marketing examples

• How ABM & influencer marketing can work in tandem

On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.

Discussed in this episode:

1. Measuring the success of a media brand
2. How building a media brand incentivizes the right behaviors
3. What it takes to have a "Director of a B2B media" for your company

In this episode, Benji talks to Bill Kramer, VP of Marketing at PayZen.

Discussed in this episode:

• Transitioning from MQLs to Qualified Accounts

• Pivoting to new ways of measuring marketing success

• Successfully leading a team through times of transition

On this Echo Chamber episode James, Dan, and Benji discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called “Get Rich in the A.I Revolution” and Sounds Profitable's article: “Three Reasons Podcast Creatives Should Embrace, Not Fear, AI”.

Discussed in this episode:

1. Will Google lose Market Share?
2. Is this technology a threat or a benefit?
3. Creative use cases of ChatGPT