B2B IN 15

B2B IN 15

By DapperBusinessMarketing
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B2B IN 15 episodes

  • B2B IN 15 l Episode 2 - The Niche Famous Framework

    Imagine if all your ideal customers would know who you are. Imagine that you would be the first company that they think of when they think of your category. That is the effect of Niche Fame. In this episode, Tycho tells you how the Niche Famous Framework is different from 'awareness' and 'demand generation'. More importantly, he shows you how you can become Niche Famous yourself.

    15 min
  • B2B IN 15 l Episode 1 - Retargeting in B2B

    In this first episode of B2B IN 15, Tycho states that B2B companies are leaving revenue on the table by not using the tactic. He explains that retargeting is not as common in B2B as it is in B2C, while it is at least as effective. In the podcast, 2 types of retargeting are described: Retargeting within LinkedIn and retargeting based on website visitors with META and YouTube.

    https://www.linkedin.com/in/tycholuijten/
    https://www.dapper.agency/resources/newsletter

    15 min

About B2B IN 15

From the publisher's feed

I'm launching the shortest B2B podcast: B2B in 15.

Every episode has 15 minutes of non-stop value about one single B2B marketing topic.

Why am I starting yet another podcast? Because…