B2B Influence

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed targeting, funnel optimization, and behavioral intent signals can replace guesswork with measurable growth.

Reed shares insights on adapting to shifts in digital strategy, the rise of AI and short-form video, and the importance of clean data and simplified funnels. He highlights actionable tactics for audience segmentation, conversion rate optimization, and leveraging AI—emphasizing the need for both technology and critical thinking to drive scalable B2B revenue.

Learn more about Reed's work HERE.

Connect with Reed on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO and Director of Events at MoonLab Productions, Katie Meyer. Katie discusses how events now span the entire sales funnel, integrate with digital marketing, and drive measurable business outcomes.

Katie shares insights on experiential marketing, post-pandemic trends, and the importance of data-driven ROI. She also covers best practices for event planning, audience targeting, and leveraging digital content before and after events to maximize engagement and long-term impact.

Learn more about Katie's work HERE.

Connect with Katie on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Society22, Danielle Sabrina. Danielle discusses the impact of AI and large language models on brand visibility and B2B marketing. Danielle emphasizes the importance of authentic thought leadership, strategic media positioning, and CEO involvement in content creation.

She shares insights on shifting from traditional ad spend to content-driven strategies, aligning PR with revenue goals, and adapting to the evolving landscape where AI shapes search and discovery. Danielle highlights actionable steps for B2B brands to stay relevant and measurable in an AI-influenced future.

Learn more about Danielle's work HERE.

Connect with Danielle on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Brand Strategist at Backstory Branding, Jed Morley. Jed introduces the Backstory Brand Wheel framework and shares insights from working with companies like Lucid Software and BambooHR.

He discusses integrating brand and performance marketing, the importance of authentic leadership, and using data-driven brand assessments.

Learn more about Jed's work HERE.

Connect with Jed on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Co-Founder and Managing Partner at Law Firm Fractional CMOs, Stuart Foster. Stuart discusses the challenges of measuring marketing ROI, the shift from traditional to digital marketing, and the importance of understanding the customer journey. Stuart emphasizes the need for cohesive strategies, regular audits, and tailored marketing leadership.

Learn more about Stuart's work HERE.

Connect with Stuart on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Strategy Officer at Neurologyca Science & Marketing, Marc Fernandez. Marc explains how Neurologyca uses emotion AI to analyze real-time emotional and cognitive responses to marketing content via everyday devices. He discusses how this technology helps brands optimize content, segment audiences by emotional profiles, and adapt campaigns dynamically, leading to improved engagement and ROI.

Marc shares real-world examples and insights on the future of emotion AI in B2B marketing, emphasizing its role in making marketing more adaptive, authentic, and effective.

Learn more about Marc's work HERE.

Connect with Marc on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Fernhill Digital Consulting, Datari Ladejo. Datari discusses the importance of authentic storytelling rooted in African culture, the need for hyper-localized campaigns, and the continent’s rapid digital transformation.

She highlights the rise of mobile-first content, influencer marketing, and the value of partnering with local experts to navigate Africa’s diverse markets. She offers practical insights for brands seeking to build trust and effectively engage B2B audiences across Africa, especially in West Africa.

Learn more about Datari's work HERE.

Connect with Datari on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of VDS Digital Agency, Ginny Delaitre. Ginny discusses the importance of data-driven, omnichannel marketing strategies, maintaining brand consistency—especially when using AI tools—and educating clients on realistic marketing expectations.

Ginny shares insights on scaling campaigns, the need for user-centric content, and the value of integrating social, email, and LinkedIn outreach. Looking ahead to 2027, Ginny predicts that brands blending AI with authentic human connection and user-first experiences will stand out in B2B marketing.

Learn more about Ginny's work HERE.

Connect with Ginny on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President of VisionEdge Marketing, Laura Patterson. Laura discusses the importance of operationalizing customer-centric growth strategies in B2B organizations, emphasizing measurable customer value, effective performance metrics, and cross-team collaboration.

She shares insights on aligning marketing and sales, adapting to evolving buyer journeys, and balancing AI with human expertise. Laura also highlights the pitfalls of random initiatives and stresses the need for intentional, data-driven decision-making.

Learn more about Laura's work HERE.

Connect with Laura on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Red Fan Communications, Kathleen Lucente. Kathleen shares her expertise on the evolving role of PR in the B2B tech sector, emphasizing its impact on pipeline generation, lead conversion, and sales enablement.

She discusses the importance of strategic messaging, brand positioning, and aligning sales and marketing teams. She also explores the integration of AI in PR, effective stakeholder communication during transitions, and the necessity for companies to adapt their strategies to remain competitive in a changing landscape.

Learn more about Kathleen's work HERE.

Connect with Kathleen on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.