B2B Influence

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of Vallo Media, Anthony Chiaravallo. Anthony highlights the importance of an omnichannel approach, audience engagement, and personalized outreach.

Anthony emphasizes building a resonant brand and innovative tactics like personalized gift-based outreach. He addresses challenges like bot traffic and the need for continuous optimization in digital advertising. The episode also explores leveraging intent data, custom scripts for ad control, and the potential of video content creation and AI integration in marketing strategies.

Learn more about Anthony's work HERE.

Connect with Anthony on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode ofB2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Independent Ad Fraud Researcher of FouAnalytics, Dr. Augustine Fou. Augustine explains the mechanisms of ad fraud, such as bot traffic and fake websites, and its impact on revenue models like CPM, CPC, CPL, and CPA.

He emphasizes the importance of advanced analytics and vigilance to detect and prevent fraud. The discussion includes case studies, like Uber's discovery of organic app installs, and highlights the need for robust analytics to ensure effective ad spending.

Learn more about Augustine's work HERE.

Connect with Augustine on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Vice President of Audience Practice of IPG Mediabrands, Kenton Knoepfler. Kenton delves into audience targeting in B2B marketing, emphasizing the integration of first-party and third-party data, and the importance of engagement metrics.

Kenton discusses balancing brand awareness with performance marketing, the challenges of implementing new marketing innovations, and the transformative role of AI in audience building and strategy. The episode highlights the evolving marketing landscape, the blending of B2B and B2C strategies, and the significance of brand reputation.

Learn more about Kenton's work HERE.

Connect with Kenton on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the VP, Corporate Sales and Marketing at Modern Postcard, Keith Goodman. Keith focuses on the evolving role of direct mail in supporting digital channels such as email, programmatic advertising, and social media.

Keith highlights the importance of a multi-channel approach, the challenges of attribution, and the need for collaboration among marketing teams. They also explore the impact of hybrid work environments on audience targeting and emphasize understanding customer needs to enhance targeting and conversion rates.

Learn more about Keith's work HERE.

Connect with Keith on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Commercial Officer of Programmatic B2B, Chris DeMartine. Chris discusses significant industry shifts, including increased transparency in marketing campaigns and better integration between sales and marketing teams.

Chris emphasizes the importance of account-level reporting, allowing clients to see which companies engage with their campaigns. He also explores the challenges and opportunities presented by emerging technologies, data-driven approaches, and the strategic use of contextual AI to enhance audience targeting and campaign efficiency.

Learn more about Chris's work HERE.

Connect with Chris on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of Neumarketingroup, Julie Neumark. Julie discusses key trends and innovations in B2B marketing, emphasizing audience engagement, content marketing, and AI's impact.

Julie highlights the importance of understanding the ideal customer profile (ICP) and personas, as well as the effectiveness of channels like LinkedIn and email. She explores the future of B2B marketing, focusing on personalization, storytelling, and content syndication partnerships, providing actionable insights for enhancing marketing strategies.

Learn more about Julie's work HERE.

Connect with Julie on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

In the inaugural episode of B2B Influence: Spotlight on Industry Game-Changers, Josh Elledge of UpMyInfluence speaks to the creator and host of the show, Paula Chiocchi. Paula is the CEO of Outward Media, Inc.

Paula outlines the podcast's aim to feature industry leaders and innovators, sharing insights on effective marketing strategies and emerging technologies. She also emphasizes the significance of data quality in marketing and invites listeners to nominate influential figures in the B2B marketing space to be guests on the show.

Learn more about Paula's work HERE.

Connect with Paula on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.