The B2B Marketing Guidebook covers the important topic of Marketing Automation in three papers. Alexaner Mrohs in his article cover the organization-strategic dimension as MA plays the central role in inbound strategies. Marketing automation in accordance Alexander does not only change customer interaction throughout the entire customer life cycle, but also the way the organization works together. This podcast episode shows how marketing and sales can be empowered by Marketing Automation. Uwe and Alex in their coffe talk discuss and raise some of the issues why  Marketing Automation is an organizational framework and therefore has to be seen as a management issue. 

For getting an idea of the other B2B Marketing Guidebook papers on Marketing Automation tune in to the episodes with charming Mariana Romero-Palma and top-consultant Lutz Klaus.

In this second part of the coffee talk with Mark and Jonathan the new process framework is being discussed in regard to performance management and return on investment. Uwe will also evolve with Mark and Jon on how to change the position from being driven by Google algorithms and get into the driver postition.

SEO Analytics is not a new topic but a content evergreen. "Out of frustration" this new "Content Optimization Enablement" framework was developed in order to enable B2B marketers to "spend the budgets for the right things". This process framework has been implemented across the globe and across all different sizes of organizations. It generates impressive RoI and enables B2B marketers to move away from key words and moving to actually working leads. In this first part of the SEO coffee talk with Mark and Jonathan you learn from the SEO professionals as such why so many articles have been written on SEO Analytics but the ever important core message was neglected - the customer. Mark and Jonathan are proclaiming the so important paradigm shift also from an organizational perspective and all of a sudden all becomes so clear why so many companies fail with SEO. 

Tune-in and start to be amazed! 

In this coffee talk Nils and Uwe are talking about how to successfully prepare, deploy and what to expect from digital marketing in the country of the rising sun. Nils surprises with many interesting facts, findings and also quotes such as the one from Facebook mogul Mark Zuckerberg stating that he wants Facebook become like WeChat. Have you come across this "disruptive" quote? What does it mean? Tune-in and learn what you can expect from this promising article in the B2B Marketing Guidebook. And also let yourself get surprised with what Uwe surprised his guest in this episode...

Share, like and comment - we look forward to hearing from you at [email protected].

Her article is one of the many highlights of the B2B Marketinbg Guidebook. For the first time ever an article is published on this powerful B2B Marketing Canvas, of which its mastermind also believes being applicable and relevant not only for B2B but also for the B2C marketing. Tune in and get some first insights on how to leverage your marketing with this one of a kind template. In this enriching coffee talk Susanne for the first time tasks openly about the reasons for her developing that powerful tool. She talks about her very personal life changing moments of truth, her passion and her beliefs. Who never had the chance to see this so positive, vivide and enthusisastic young lady live on a stage must not miss this unique opportunity of meeting her virtually in this very special coffee talk. 

For our fast growing community in the US it might be of interest that Susanne will be featured at the globally largest Inbound Marketing event in September in Boston. 

Happy listening!

In this second part of Brand Management in B2B Vera and Kirsten reveal some of their secrets on how to realize brand management even in such a conservative B2B sector. They provide further insights into this new innovative lean model for brand management and describe further details of their article published for the first time on this topic as part of the B2B Marketing Guidebook. If you have always tried to implement brand management in your B2B company, but have failed internally, then you should not miss this second episode of the podcast Brand Management in B2B with Vera and Kirsten.

Have fun listening!

Who needs Brand Management in B2B? What is the added value? Who has budget for this "puffy fluffy" topic? If this is what you experience every day then this coffee talk with Vera and Kirsten will be the one for you. Vera and Kirsten are talking for the first time very openly on a proven approach for lean brand management for B2B marketing. Never ever before this model has been published. In this first part of this coffee talk and B2B Brand Management "authenticity" and "positioning the companies being interesting" are only two excerpts of many strong messages and statements of these two sympathetic ladies.

Tune-in!

Currently the entire B2B marketing worlds seems to be driven by MarTech stack. But what´s about B2B Marketing Strategy? What would be the time to put that "puffy fluffy" topic on our agenda for Next Generation B2B Marketing? And what would be the best way of doing that without big budgets? Alex Cairns with over 20 years in B2B Marketing on both sides, clients and agencies, has developed an eight step B2B Marketing process framework based on templates and guidelines. For the first time Alex is publishing his "secret of success" in the B2B Marketing Guidebook. In the coffee talk Alex and Uwe are discussing this unique and one of a kind B2B Marketing Strategy process model, the relevance of strategy across all sizes of organizations and the pitfalls B2B Marketing managers have to be aware of. Do not miss this fully packed coffee talk episode on another unique and highly relevant topic.

Stay tuned!