B2B On Air

This episode originally aired live on 4/16/25

Joseph Lewin welcomes the remarkable Eddie Saunders Jr. in a conversation that dives deep into the transformative power of personal branding. They unpack how cultivating a personal brand not only opens doors but can also create substantial opportunities, both professionally and personally. Eddie shares his journey of building relationships through content creation, emphasizing the importance of authenticity and connection in a digital world. As they explore the nuances of leveraging social media to foster genuine interactions, both Joseph and Eddie highlight that the effort put into personal branding can yield unexpected and rewarding results. By the end of the episode, listeners are left with practical insights and encouragement to embark on their own branding journeys, proving that the first step is often the most crucial one.

Takeaways:

• Building a personal brand is essential for creating opportunities and advancing one's career.
• Engaging content creation can lead to unexpected recognition and speaking opportunities.
• Networking through social media can transform personal connections into professional relationships and business deals.
• Don't be afraid to showcase your authentic self; it attracts the right audience to you.
• Consistency in content creation is key; just keep swimming and producing to gain traction.
• Companies should empower employees to build their personal brands to enhance overall business growth.

This episode originally aired live on 4/12/24.

Joseph Lewin welcomes sales and messaging consultant McKay Savage to discuss the critical importance of effective messaging in sales and marketing. They dive into the nuances of how the words we use can make or break our ability to connect with prospective clients. McKay emphasizes that often, small businesses may not fully grasp the jargon used in marketing, which can lead to miscommunication and missed opportunities. They explore how aligning messaging with prospects' perceptions is essential to ensure that sales conversations are engaging rather than overly persuasive. By tuning into the language that resonates with potential customers, both Joseph and McKay highlight that businesses can create messaging that not only attracts but retains clients, ultimately leading to greater success. Join us for insights that could transform how you approach your marketing and sales strategies!

Sales and messaging consultant McKay Savage joins Joseph Lewin, founder of Sell Through Social, to delve into the essential elements of effective communication in marketing and sales. The discussion revolves around the importance of aligning messaging with the true needs of potential clients, emphasizing that the words used to describe services can significantly impact customer engagement. McKay highlights that many small businesses struggle with jargon and complex terminology that may not resonate with their audience. Instead, they should focus on crafting messages that address the specific problems and pain points experienced by their prospects. A key takeaway from the conversation is that the effectiveness of a sales conversation can often be gauged by the level of engagement from the prospect. If they seem disinterested or defensive, it might indicate a disconnect between what you're saying and what they actually need. The duo discusses strategies for refining messaging, including the importance of customer feedback and the need for continuous adjustment based on direct conversations with clients. This episode is a treasure trove of insights for anyone looking to improve their sales approach by ensuring that their messaging aligns with the realities of their target audience, ultimately leading to more meaningful connections and successful outcomes.

Takeaways:

• The words you use in sales conversations significantly impact how prospects perceive your value proposition, so choose wisely.
• If you're constantly convincing prospects to buy, it may indicate a fundamental issue with your messaging strategy.
• Effective sales conversations require a deep understanding of your prospects' actual problems and the language they use to describe them.
• Misalignment between marketing messaging and sales conversations can lead to inefficiencies and lost opportunities for both teams.
• Identifying and using the language that resonates with your target audience can transform your sales approach and enhance customer engagement.
• Listening to your prospects and validating their concerns is essential for crafting effective marketing and sales messages.

This episode originally aired live on 4/10/24.

Joseph Lewin engages in a thought-provoking conversation with Deanna Shimota, CEO of Growth Mode Marketing, delving into the pitfalls of reactive marketing. They explore how organizations often fall prey to the chaotic cycle of "random acts of marketing," where strategic plans are abandoned in favor of urgent requests from sales teams. Deanna emphasizes the importance of maintaining a focused marketing strategy that aligns with long-term business goals, rather than succumbing to immediate pressures. The discussion highlights the necessity for marketers to educate their sales counterparts about the value of a measured approach and the significance of cultivating a collaborative relationship. Tune in to discover strategies for fostering alignment between marketing and sales while effectively driving revenue growth.

Joseph Lewin and Deanna Shimota engage in a thought-provoking dialogue that unpacks the complexities of reactive marketing within organizations. Deanna, who helms Growth Mode Marketing, initiates a discussion on the perils of 'random acts of marketing,' a term she uses to describe the frantic and often ineffective marketing activities that arise when teams lose sight of their strategic objectives. The conversation highlights a common scenario in which marketing teams, while initially equipped with a well-thought-out plan, are pressured by sales teams to produce immediate results, often resulting in a chaotic and fragmented approach. Deanna draws attention to the pressures that drive teams into this reactive mode, including panic over pipeline performance and the urgency to generate leads. She underscores the importance of maintaining focus on long-term marketing strategies, rather than succumbing to the temptation of hastily implemented tactics that may not align with the organization's overarching goals.

The essence of their dialogue revolves around the necessity for marketers to establish a clear and intentional strategy that balances both short-term needs and long-term aspirations. Deanna emphasizes that while experimentation is essential, it should not come at the cost of abandoning core marketing initiatives that are designed to build brand strength and drive revenue. By fostering collaboration and communication between marketing and sales teams, organizations can create a unified approach that supports both immediate sales goals and sustainable growth. Joseph and Deanna also stress the importance of educating leadership about the realities of marketing timelines and the need for a strategic focus to achieve meaningful results.

In the latter part of their discussion, the duo provides practical advice for marketers on how to position their strategies effectively to leadership. They advocate for a data-driven approach that allows marketers to demonstrate the value of their initiatives while maintaining the discipline to say no to distractions that do not align with the strategic mission. By fostering a culture of understanding and collaboration between marketing and sales, and by prioritizing focused marketing efforts, organizations can ensure they are not only responding to immediate pressures but are also paving the way for long-term success.

Takeaways:

• Reactive marketing often leads to a disjointed effort, diverting focus from strategic goals.
• Successful marketing requires a balance of short-term demands and long-term strategies for sustainable growth.
• Educating sales teams on marketing's role is essential for aligning both departments toward common objectives.
• Marketers must position their work as integral to solving business challenges to gain leadership support.
• Effective communication between marketing and sales builds mutual understanding and helps prioritize valuable initiatives.
• Focusing on fewer, high-impact marketing activities often yields better results than spreading efforts too thin.

Joseph Lewin from Sell Through Social welcomes David Hoos, founder of Haus Advisors, to delve into a compelling discussion on whether trust can serve as a market differentiator. They explore how trust functions as a lubricant in sales, easing the friction often encountered during the buying process. David articulates that in a world where consumers are increasingly skeptical of brands, establishing trust is paramount, especially when selling high-ticket items. The conversation also highlights the importance of authenticity and personal connections in building trust, particularly in professional services. Join us as we uncover strategies for fostering trust, including the power of personal branding and the impact of genuine human interactions in a digital age.

The discussion opens with Joseph Lewin welcoming David Hoos to a deep dive into the significant yet often overlooked aspect of trust in business. They examine the evolution of consumer expectations and behavior, particularly how a growing skepticism towards brands has made trust a critical differentiator. David likens trust to a lubricant in the sales process, arguing that the greater the trust, the smoother the transaction—especially for higher-priced products. This insight encourages listeners to reflect on their own approaches to trust-building and how it can fundamentally impact their sales processes.

As the episode progresses, Joseph and David explore practical applications of these ideas, particularly through event marketing. David shares a successful case study where he collaborated with other agencies to host events that allowed potential clients to interact with current clients. This approach not only showcased the value of their services but also accelerated the trust-building process through direct word-of-mouth endorsements. Joseph emphasizes the importance of creating authentic connections, both online and offline, as a means to generate trust and foster long-term business relationships.

Towards the conclusion, the hosts reflect on the changing landscape of marketing in the age of AI, highlighting the importance of maintaining genuine human interactions despite the rise of technology. They stress that while digital tools can facilitate connections, the essence of trust is built through personal interactions. The conversation culminates in a discussion about the importance of generosity in business, suggesting that by giving value upfront, businesses can cultivate a loyal client base that appreciates and reciprocates trust. This episode is not just about the mechanics of trust; it's a call to action for businesses to embrace authenticity and generosity, laying a foundation for sustainable success.

Takeaways:

• Trust functions as a lubricant in sales, reducing friction during the buying process.
• In today's marketplace, brands must prioritize authenticity to combat consumer distrust and connect with audiences.
• Hosting events with existing clients can significantly accelerate trust-building with potential clients.
• Generosity in business relationships attracts better clients and fosters long-term partnerships.
• In-person interactions remain unmatched in their ability to forge trust and rapport between professionals.
• Authenticity and personal connections are increasingly vital in an age dominated by AI and automation.

This episode originally aired live on Wed, Apr 3, 2024. Logan Lyles worked at Teamwork.com and has since moved on to start his own company, DemandShift.

Joseph Lewin dives into creating content with people you want to know. Our guest, Logan Lyles, shares how this approach not only fosters genuine connections but also serves as a strategic tool for business development. By shifting the focus from traditional cold outreach to content-based networking, we explore how to build trust and cultivate relationships that extend beyond mere transactions. Logan offers insightful anecdotes from his own career journey, illustrating how this methodology has reshaped his professional path and led to meaningful partnerships. Join us as we discuss practical strategies for leveraging content creation in networking, especially in the ever-evolving landscape of in-person events.

Takeaways:

• Creating content with others fosters genuine connections and enhances networking opportunities, making outreach feel less cold.
• Engaging with influencers helps build trust within your target audience, leading to more meaningful business relationships.
• The shift from a 'how economy' to a 'who economy' emphasizes the importance of trust over mere information when making purchasing decisions.
• Leveraging events for content creation transforms typical networking into valuable interactions that can yield insights and foster connections.
• By focusing on shared experiences during conversations, deeper relationships can be formed, benefiting both parties in the long run.
• Using rapid-fire questions in interviews allows for engaging content while subtly guiding the conversation toward relevant topics.

Join us as we dive into the world of business growth and leadership with our host, Joseph Lewin, in this enlightening episode of Sell Through Social Live. Joseph shares his journey from launching the Strategic Marketer podcast in 2021 to hosting engaging conversations with entrepreneurs, coaches, and industry leaders. The central theme revolves around the importance of learning from others to enhance your own business strategies and leadership skills. We’re excited to bring you insights from thought-provoking discussions that not only aim to elevate your career but also foster a community of growth-oriented professionals. So, buckle up and get ready to take your business acumen up a notch, because we’re all about learning together and moving forward!

Embarking on an exhilarating journey through the realms of business growth and leadership, this episode encapsulates the vibrant essence of the Sell Through Social Live show. Joseph Lewin, your enthusiastic host, shares insights from his evolution as a podcaster since 2021, transitioning from the Strategic Marketer to this dynamic live show. His passion for engaging with entrepreneurs, marketers, and leaders shines through as he aims to uncover the secrets to effective business management and leadership excellence. This episode serves as an invitation for you to delve into the rich conversations ahead, where each guest brings unique perspectives that could very well illuminate your path to success.

Throughout the episode, Joseph emphasizes the importance of learning from those who have successfully navigated the entrepreneurial landscape. By inviting experts across various fields, he aims to equip you with actionable strategies to enhance your career trajectory. Whether you're an aspiring entrepreneur or a seasoned leader looking to refine your skills, the insights shared within these discussions promise to be invaluable. Joseph's genuine excitement for sharing these conversations is palpable, and he encourages you to join him in this collective journey towards growth and empowerment.

In addition to the engaging content, Joseph expresses his heartfelt gratitude to listeners and encourages interaction through ratings and comments. This not only fosters a sense of community but also amplifies the voices of those featured on the show. If you find nuggets of wisdom that resonate with you, sharing them with others not only spreads knowledge but also demonstrates your commitment to growth. Tune in and prepare to be inspired; the conversations are just getting started!

Takeaways:

• Joseph Lewin, your host, has transitioned from the Strategic Marketer podcast to the lively Sell Through Social Live format, focusing on business growth.
• In this podcast, I invite various entrepreneurs and leaders to share their insights, enriching your knowledge on effective business strategies.
• Join me on this journey where I share valuable conversations aimed at enhancing your leadership and business acumen, making it a fun learning experience.
• Your feedback is crucial! Please rate and comment on the podcast to help spread the word and acknowledge the guests' remarkable contributions.
• Each episode aims to empower you in your career progression, whether through business growth or climbing the leadership ladder.
• Don't forget to share interesting episodes with colleagues; it's a thoughtful way to show you care about their growth too.

In this episode, Joseph Lewin talks with Braeden Matson-Jones about performance marketing, demand generation, and marketing measurement.

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In this episode, Joseph Lewin talks Kacy Maxwell, Executive Marketing Leader at Ramsey Solutions, about Entreleadership. Entreleadership is a division of Ramsey Solutions focused on helping small businesses succeed. They've been running a podcast since 2011 that shaped Joseph's marketing career.

Learn more about Entreleadership here: https://www.ramseysolutions.com/business/entreleadership 

Find Kacy on LinkedIn: https://www.linkedin.com/in/maxwellkacy/ 

In this episode, Joseph Lewin talks Chris Roche about how paid media fuels demand generation. Chris is the CEO of Catalyst Consulting, a revenue and pipeline growth-focused marketing agency.

Learn more about Catalyst Consulting here: https://www.catalystconsulting.services/

Find Chris on LinkedIn: https://www.linkedin.com/in/chrisjroche/

In this episode, Joseph Lewin talks with Cody West, Head of Growth Marketing at Scribe Media.Which comes first, sales or marketing? Most B2B companies start with a sales play and only bring in marketing once growth from sales begins to slow or they are ready to hit exponential growth.Scribe Media didn't take that approach. Instead, Scribe Media has grown through personal brand building, SEO, and demand generation marketing. Only now, after years of growth, are they beginning to introduce an outbound sales play.Learn more about Cody West: https://www.linkedin.com/in/codyfwest/

Learn more about Scribe Media: https://scribemedia.com/