B2B On Air

In this episode, Joseph Lewin chats with Paul Hepperla, Vice President, Offer Management & Marketing, Digital Office. The conversation focuses on the importance of maintaining childlike curiosity to win in the market.

In this episode, Joseph Lewin chats with Sam Kuehnle, VP of Demand Generations at Refine Labs. The conversation focuses on shifting marketing focus from decision makers only to internal and external influencers.

Find Sam on LinkedIn: https://www.linkedin.com/in/samkuehnle/ 

Learn about Refine Labs: https://www.refinelabs.com/ 

In this episode, Joseph Lewin chats with Trey Sheneman, Chief Marketing Officer at The ASK Method Company and Bucket. The conversation focuses on how to become a marketing leader.

Find Trey on LinkedIn: https://www.linkedin.com/in/treyshen/ 

Learn about The Ask Method: https://askmethod.com/ 

Learn about Bucket: https://bucket.io/

In this episode, Joseph Lewin chats with Chris Spellman , Senior Demand Generation Manager at Scythe. The conversation focuses on the what and how of demand generation marketing.

Find Chris on LinkedIn: https://www.linkedin.com/in/cspellman/ 

Check out Chris' fiction books: https://spellmanbooks.com/ 

In this episode, Joseph Lewin chats with Nemanja Zivkovic, owner of Funky Marketing. They talk about how focusing on the competition can derail growth, and how a focus on relationships creates demand.

Find Nemanja on LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ 

Learn more about Funky Marketing: https://www.funkymarketing.net/ 

In this episode, Joseph Lewin chats with Patrick Hanlon, author of Primal Branding and The Social Code. They talk about what a brand is and dive into the primal code used to create billion-dollar brands.

Find Patrick on LinkedIn: https://www.linkedin.com/in/patrick-hanlon-b81903/  

Learn more about Patrick's company: https://www.primalbranding.co/ 

In this episode, Joseph Lewin chats with Stefanie Casimir, The Global Product Marketing Manager at ABB Nema Motors. The conversation focuses on product marketing, what it is, what makes product marketing unique, and how to position yourself for a product marketing position.

See Stefanie's work on the EC Titanium Motor for ABB: https://www.youtube.com/watch?v=XJpN8iYSvtU

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Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp

In this episode, Joseph Lewin chats with Ray Ferralez, President of Smarketing, LLC., all about micro marketing. We go into detail about how sales and marketing can work closely together to create a better experience for B2B customers and ultimately increase revenue.

Learn more about Ray and SMarketing, LLC,.: https://www.linkedin.com/in/ramon-ray-ferralez-695a341b/  

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Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp

Learn more about Thrive Themes: https://bit.l y/3txeIlH

In this episode, Joseph Lewin chats with Eden Bidani, owner of Green Light Copy, all about copywriting. We go into detail about what copywriting is, the length your copy should be, how to research before writing, and how to create copy that converts.

Learn more about Eden: https://www.linkedin.com/in/edenbidani/  

Learn more about Green Light Copy: https://greenlightcopy.com/  

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Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp

Learn more about Thrive Themes: https://bit.l y/3txeIlH

In this episode, Joseph Lewin chats with P.J. Simmons, the Director of Performance Marketing at Whiteboard. Joseph and P.J. discuss how to win as a marketing leader.

Learn more about P.J.: https://www.linkedin.com/in/pj-simmons/ 

Learn more about Whiteboard: https://www.whiteboard.is/ 

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Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp