B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands

So if you've been listening to the previous episodes, you've probably felt ready to record your first episode. So, if that's you, let me help you get your podcast out there, finding its audience, but the correct way, not the quick and dodgy way.

We talk about (usually) Indian based 'podcast promoters', and catch an actual podcast promoter in a lie. His name has been spared to protect the guilty.

There's some "lovely listener feedback from an international listener!"

The surprising podcast is all about aviation! Check out Woodrow Bellamy (THE THIRD)s silken tones!

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

I've saved this one. That's because its really important, and I don't just drop my knowledge bombs right up front, you know.

If you want your podcast to work for your business, you need to first figure out this one thing - your 'why'.

Without it, you may as well talk to yourself.

This episode's 'surprising podcast' is from Britney Gardiner.

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Once you've recorded your voice into your computer, that's when the real work starts - editing.

But what IS editing? It seems it varies according to who's doing the show.

Some think it's just about removing excessive ummms, but as you'll hear in this episode, editing is about so much more.

The surprising podcast:

https://marierowetravel.blog/marie-rowe-travel-show-podcast/

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

If you're thinking of starting a podcast, you've probably decided on the guest of the week format. But not everyone is a natural born interviewer. Follow my advice in this episode to give yourself a fighting chance of avoiding producing episodes as bad as the other 99% of podcasts out there. 

The surprising podcast: 

https://www.johnhancock.com/financial-advice/podcast.html

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Music within the podcasting space creates something of a dilemma for most creators. On one hand you're not allowed to use any licensed (popular) work. On the flip side of the coin, podcasts that don't have any themes or music tend to sound a little dull and 'generic'. 

In this episode I'll be explaining to you why it's important to really pitch your place in your space, by really using your identity through your music and sound choices.

Also, there's a surprising podcast about dentistry...

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

You may not realise it, but what your voice sounds like on your podcast can make a MASSIVE difference to your chances of success.

In this episode I'll be talking you through the different options available to you when it comes to voice recording.

Make sure you listen to this, to ensure you don't make a very common mistake that most new podcasters make before they figure out what they're doing.

Thanks to Richard Donelan for permission to use his YouTube review! See his channel here: https://youtube.com/RichardDonelan and check out his site: www.RichardDonelan.com

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.