B2B Power Hour

We've reviewed hundreds of LinkedIn profiles through our live profile review extravaganzas and our consulting work. What are the most common mistakes we see SDRs and AEs make on their LinkedIn profiles? Today we're diving in deep into the 12 most common problems we see when reviewing profiles – and what to do instead.

Mandy McEwen's top tip for SDRs selling on social: don't sell! SDRs use social to build meaningful relationships and qualify opportunities well before they enter pipeline. In this special interview, Mandy is breaking down what top SDRs do on social in 2023. From building a profile that isn't all about sales to deciding when to pitch (or definitely when not to), Mandy dives in to all the necessary strategies and tactics to succeed on LinkedIn as an SDR.

Mandy is Founder & CEO at Luminetics.io, a social selling training company. Find her here: https://www.linkedin.com/in/mandymcewen/

Q1 has brought a few surprises: the wide range of new artificial intelligence (AI) tools, a topsy-turvy economy that's decimated banks, and a lot of rounds of layoffs across tech. We're discussing how to make sure you're not on the chopping block, the potential impact of AI, and why it's not just one individual's responsibility to solve the entire go-to-market strategy.

Antoine Marsden has a message to share: an expert SDR is looking beyond the sales stuff. They try and understand the person, the psychology, the impact of words, how people buy, why people buy. In this special interview, Antoine is breaking down what makes a great SDR in 2023. From tactical advice (like how much research you should do in advance of a call) to strategic pointers (like seeking to disqualify first), Antoine charts the path for SDR mastery.

Antoine is Co-Founder of SALESDRIIVN, a UK-based agency specializing in the creation of private, bespoke events for B2B companies. Find him here: https://www.linkedin.com/in/antoinemarsden/

Sales development is in trouble. We're discussing why it doesn't align with how buyers buy, the misalignment between marketing goals and sales goals, compensation plans, why outbound sucks, and what to do about it. A new flavor of episode here on the B2B Power Hour – come and join for the hot takes!

When we think about open-source, profit isn’t usually the first thing that comes to mind, but these communities have a powerful secret that we NEED to uncover.

We’re going to be figuring out how Open-Source approaches community

AND why it’s powerful driver for business ($$$)

Claus Ibsen, Senior Principal Software Engineer at Red Hat, is joining us to break down how software companies approach the community in open-source and why we need to pay attention.

Join us for this B2B Power Hour workshop on:

✅  What is different about software communities vs. "regular" social media?

✅ How should companies interact with open-source communities?

✅  Why is the experience worth investing in?

✅  What you can do today to access & leverage these communities!

Join us to learn how to unlock new value from your community on social media!

Anyone tired of ChatGPT filling your feeds? Well just wait for the next couple of years...

AI is here to stay. But what is its actual power? How can sellers harness AI to improve their research, prospecting, and selling?

Collin Mitchell (Humantic AI), James Reichmuth (regie.ai), and Eric Nowoslaski (Clay) are joining the show to discuss where AI is at today, and how it will change selling -- forever.

Join us for this B2B Power Hour roundtable on:

✅ What can AI do today vs. what do we expect it to do in 2 years?

✅ Will AI replace sellers?

✅ How can sellers best leverage AI tools like ChatGPT?

✅ What impact will AI have in the sales process?

(AI even wrote this event description). Join us!

Onboarding is a critical piece of your growth strategy, but that's not how it's treated

So, how do we go from compliance week to accelerator?

We're hosting a roundtable with GTM leaders Leslie Venetz & Tara Pawlak to understand how they're using onboarding as a tool to crush growth goals in 2023.

Join us for this B2B Power Hour workshop on:

✅  How does onboarding fit into the bigger growth strategy?

✅  Should onboarding be different for Sales & marketing?

✅  Does the future of enablement look like an in-house trade school?

✅  How do you track the ongoing performance of onboarding?

Join us to see onboarding fits into the bigger growth strategy to give your team a running start!

What does it take to properly onboard new SDRs and AEs?

With high turnover and stratospheric quotas, sales organizations need to figure out how to train and retain great talent.

Stephanie White and Stephanie Benavidez, two rockstar sales enablement leaders, are joining the show to break down what it takes to make the most of their first 60 days.

Join us for this B2B Power Hour workshop on:

✅  The difference between orientation and onboarding

✅  What is management's role in onboarding?

✅  What should be covered in the first 60 days?

✅  Does onboarding really ever end?

Join us to learn what it takes to properly onboard sellers and make the most of their first 60 days!

This week we are teaming up with Social Social to go ALL IN on social selling.

You’ll learn:

- The benefits of social selling

- Specific examples and ways social can be used for sales

- If your company/industry is even a fit for social selling

- How to navigate employer resistance and rules of engagement

- How to use comments to your advantage

- Exactly how much time you should commit to social activities

- What resource and tools are needed

- How long it takes to "work"

Don't miss this one if you work in sales OR want your sales team to do more with social in 2023!