B2B Power Hour

B2B Power Hour

By AligndBusiness
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B2B Power Hour episodes

  • 150. LinkedIn Profile Review Extravaganza #4
    Your profile is the foundation to high-performance social selling. It’s your landing page, your business card, and your pitch — all wrapped up in one.
    We’re reviewing LinkedIn profiles LIVE: workshopping headlines, cover photos, about sections, and more.
    Join us for this B2B Power Hour workshop on:
    ✅  The 3-second test
    ✅  Writing better headlines
    ✅  Creating a good cover photo
    ✅  Crafting a compelling About section
    ✅  Building a profile funnel
    ...and more!
    Join us to learn the ways to book meetings and drive attention from your profile.
    50 min
  • 149. How to Create Elite Sellers Through Practice w/ Jordana Zeldin and Jonathan Mahan
    New sellers are usually just thrown into the wild and expected to "figure it out" 😵‍💫
    We believe this is a form of industry malpractice. Elite sellers aren't made by accident – they are created through purposeful practice. So how do you scale that to your entire sales team?
    Jordana Zeldin and Jonathan Mahan, Co-Founders of The Practice Lab, are joining the show to break down how to accelerate sales performance with better practice.
    Join us for this B2B Power Hour workshop on:
    ✅  How practice is more than just roleplay
    ✅  Creating psychological safety in the team
    ✅  Why peers are better than prospects for practice
    ✅  Accelerating your team's success
    Join us to learn how practice leads to high performance!
    52 min
  • 148. How to Run Account-Based Sales Development on LinkedIn
    How do you hunt big game on LinkedIn? 🦌
    Using social to prospect into strategic accounts requires a NEW kind of outreach playbook, especially if you want to open doors and not have it take years.
    We're diving into how LinkedIn can be your primary channel for enterprise prospecting – and how to use it to conquer the almighty buying committee.
    Join us for this B2B Power Hour workshop on:
    ✅  Using active profiles for account-specific research
    ✅  Mapping out the account + intent inside Sales Navigator
    ✅  Developing your outreach to different stakeholders
    ✅  Using content to educate the buying committee
    Join us to learn how to leverage social for your account-based sales development motion.
    52 min
  • 147. How is Gravity Global Breaking Sales Records with Social?
    It seems obvious – a B2B agency that uses social. But Gravity Global has a different take than most in the industry.
    Social drives more than just "brand awareness." It's about aligning marketing + sales... and it's about driving substantial pipeline.
    Nikole Rose and Mason Coby are joining to break down how Gravity Global is using social to generate deal flow and build a culture that empowers social advocacy at every level.
    Join us for The Enterprise of Social on:
    ✅  Tying social to real sales goals
    ✅  Aligning marketing & ABM campaigns
    ✅  Company vs. individual performance
    ✅  Creating a culture that empowers
    Join us to learn how Gravity Global has been breaking sales records with social!
    47 min
  • 146. How Social Selling Outsells the Competition
    🚨 NEWS FLASH. Buyers have changed since COVID. The world is noisier, more digitally savvy and automated than ever.
    Social is emerging as THE new high-stakes channel –– but there's so many myths and misconceptions that lead sellers to use it poorly 😅
    We're diving into how companies can take advantage of LinkedIn, Slack, and other digital communities to create qualified pipeline... and keep on winning in this new era.
    Join us for this B2B Power Hour workshop on:
    ✅  How buyers have changed since 2019
    ✅  How sellers should be interacting with prospects
    ✅  Why social has a higher bar for booking meetings
    ✅  How sales orgs can adopt social FAST
    Join us for a deep dive into properly using social in 2022 and beyond!
    50 min
  • 145. Running the Enterprise Deal Ultramarathon w/ Scott Sambucci
    Getting an enterprise deal across the finish line can feel like you've just crossed the 25 mile mark... and you've still got 25 more to go 😩
    How do you sustain momentum in long deal cycles? What's required to get that deal to the finish line?
    Scott Sambucci is joining the show to share lessons learned from being an ultramarathon athlete AND an enterprise seller. The two have more in common than you might think 😉
    Join us for this B2B Power Hour Workshop on:
    ✅ Sustaining momentum with large buying committees
    ✅ Keeping deals moving even when all you hear is silence
    ✅ Mindset and preparing yourself for the long haul
    ✅ Lessons from the trail
    ...and so much more!
    Join us to learn how to sustain momentum with long, enterprise deals!
    59 min
  • 144. How to Properly Pitch Slap on LinkedIn
    What if there was a way to do the connect-and-pitch that wasn't just spam? 🤯
    It's Q4 and we know December is rough, so we're dedicating this show to help you make the next 60 days go further.
    Direct outreach builds urgency and books meetings – but only when it's done right. ✨ We're taking you down the rabbit hole of how to do it without pissing off your buyers.
    Join us for this B2B Power Hour workshop on:
    ✅  Using triggers for better targeting and timing
    ✅  Points of leverage for better conversations
    ✅  Building urgency in the DMs
    ✅  Dealing with rejection
    Join us to learn the many ways to do direct outreach RIGHT on LinkedIn.
    56 min
  • 143. How to Generate Leads That Will Close This Year w/ Leslie Venetz
    This Q4 is supposed to be one of the most brutal in recent history. And to top it all off, we're battling against the inevitable holiday season. 😅
    So what do you do to hit your quota? Find them hot-and-ready leads 🥵
    They're out there, but you need a better strategy than just another email sequence.
    ✨ Leslie Venetz is joining the show to break down what's required to generate leads that will close before the end of the year ✨
    Join us for this B2B Power Hour workshop on:
    ✅  Finding the right criteria to prioritize your list
    ✅  Having a contact strategy that breaks through fast
    ✅  What messages will get their attention (and pre-qualify)
    ✅  Making it a repeatable process
    Join us for a lively discussion on prospecting and lead gen from a sales perspective!
    52 min
  • 142. Onboarding Sellers to Create Rockstar Teams w/ Christine Rogers and Zoë Hartsfeld
    On the job training just doesn't cut it anymore. 😅
    Creating a great sales team requires building momentum during their first 90 days with an intentional program.
    But what should that program look like? Christine Rogers and Zoë Hartsfeld are joining the show to share what it takes to effectively onboard sellers.
    Join us for a B2B Power Hour workshop on:
    ✅ Why onboarding determines retention
    ✅ How to structure the onboarding program
    ✅ What onboarding should actually cover
    ✅ Keeping onboarding materials up to date
    ...and more!
    Join us to learn from two of the best about creating rockstar sales teams.
    53 min
  • 141. Writing Effectively for Enterprise Sales w/ Nate Nasralla and Brandon Fluharty
    Writing is the seller's secret weapon that no one talks about – or teaches.
    Writing allows us to enable buyers to effectively champion our deals when we're not in the room. But how do you actually write effectively once the deal has been opened?
    Nate Nasralla and Brandon Fluharty are joining the show to share their frameworks for better buyer enablement with better writing.
    Join us for this B2B Power Hour workshop on:
    ✅  Simple frameworks to improve your writing
    ✅  Rules for enterprise writing
    ✅  When to write vs. edit
    ✅  Building your strategic narrative
    Join us to learn how to write effectively for enterprise sales with two of the greats!
    49 min

About B2B Power Hour

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Nick's a seller. Morgan's a marketer. We align go-to-market teams together to win the RIGHT business with better experiments. Tune in for live shows and interviews that will help you learn what to…