B2B Power Hour

What’s the most critical area growth teams can build in 2023?

An aligned go-to-market.

This show started with a seller & marketer realizing they were on different paths. They decided to stop complaining about “sales/marketing alignment” and start building in public.

Season 3 is diving DEEP into what companies need to change to actually sell to new customers

And it requires more than just a better message 😵‍💫

Join us for this B2B Power Hour workshop on:

✅ Why experiments are winning over playbooks

✅ How sales & marketing actually should work together to win

✅ How to dial in your experimentation

✅ Frameworks to organize chaos

Join us as we introduce the biggest season to date that will challenge everything we know about reaching and selling to new customers in 2023.

Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech.

Caspian Lewke is a Senior SDR at Gong, a conversational intelligence platform. But he actually got started in finance – first a stint at KPMG and then as an investment advisor at Fidelity before transitioning to tech sales. We talk his excellent meme game on LinkedIn, how humor infuses his entire approach, why you should capitalize on your unique strengths -- and how finance prepared him for executive-level conversations.

Connect with Caspian Lewke: https://www.linkedin.com/in/caspian-lewke/

Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech.

Fallon Stuart was a schoolteacher for middle and high school, but made the career leap into an Enterprise BDR position for One Identity, a cybersecurity firm. We break down the non-linear path from dealing with COVID in classrooms to cold calling executives, developing new skills like cold calling -- and how her classroom planning skills still inform her day-to-day.

Connect with Fallon Stuart: https://www.linkedin.com/in/fallon-stuart/

Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech.

Christyl Tabbert started out in hospitality as a Supervisor at Four Seasons. But after a sales stint for a small lock company, she broke into tech sales at Gong. Christyl shares her journey into an enterprise inside sales role, her favorite practice for managing tasks every day, dealing with imposter syndrome -- and how a collaborative sales environment helps accelerate learning.

Connect with Christyl Tabbert: https://www.linkedin.com/in/christyltabbert/

Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech.

Barrett Unger is an Account Executive at Immersa, a data automation startup. Before he got into the startup sales life, he was a project engineer at Unilever (and previously got a degree in Chemistry). He charts his wild career path into sales, hunting for mythical sales codices on the internet, how he gets comfortable with discomfort -- and how navigating projects at Unilever equipped him for tech sales.

Connect with Barrett Unger: https://www.linkedin.com/in/barrettunger/

Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech.

Morgan Buchanan started her career as a professional ballet dancer. Now, she's an Account Executive for SMB markets at Spekit, a sales enablement tool. She charts her career journey, shares how she evaluated her job choices, talks vulnerability, breaks down her onboarding experience -- and reveals how her years of practicing for the stage still inform the way she works today.

Connect with Morgan Buchanan: https://www.linkedin.com/in/morganbuchanan1/

So your company hasn't "done the work" to get strong product-market fit. But you still have a quota 😳

It's clear your product is solid. Yet prospects continue to be wishy-washy on actually buying...

What do you do? Can an individual seller save a company that hasn't yet achieved product-market fit?

Join us for this B2B Power Hour workshop on:

✅  Experimenting to save your quota -- and the company

✅  How to build tighter messaging

✅  Why a narrower list might actually be a silver bullet

✅  How AI tools like ChatGPT can help get closer

Join us for a lively year-end conversation on hitting quota and the seller's responsibility in startups.

You've probably heard of Cognism by now: leaders in sales intelligence, but also social prowess.

Their wicked demand engine is only matched by how active their teams are on social – both sales AND marketing.

David Bentham and Liam Bartholomew are joining the show to discuss how great demand changes the way they sell – and how they sell to sellers.

Join us for the Enterprise of Social on:

✅  Does great demand gen kill sales development?

✅  Is there a real danger in sellers having a personal brand?

✅  When should paid media start?

✅  Who should own pipeline creation? 🌶

Join us to learn how Cognism supports sales with better demand generation.

Product-led growth. Social selling. Community marketing. ABX. AI and automation. The macroeconomy.

There's some serious change afoot... some would say overwhelming. But what actually matters?

We're cracking open our magic eight ball and discussing what will change everything – and what to definitely ignore. 🎱

Join us for this B2B Power Hour workshop on:

✅  Where automation fits in

✅  Why PLG isn't a silver bullet

✅  Does personalization at scale exist?

✅  Leaner sales and aligned GTM teams

Join us as we crack open our magic eight ball and offer seven predictions for the new year!

Are you still prospecting like it's 2017? Or worse... 1999? 😳

It's no secret buyers are more likely than ever to ignore your pitch. But why?! What's changed?

As we approach the end of the year, we're revealing how old-school prospecting tactics will keep you behind the competition in 2023 – and what to do instead. 🎯

Join us for this B2B Power Hour workshop on:

✅ How narrow lists will win in 2023

✅  Why prospects will ignore "we're #1" messaging

✅  Why volume sequencing only works for small deals

✅  How to get in front of top executives in key accounts

Join us to learn how your prospecting needs to change in 2023!