B2B Power Hour

Most sellers default to the connect-and-pitch (or... let's be honest, the spray and pray), leaving sales managers saying "it doesn't work!" 😬

Then when all their options run out, the marketers tell them "build a personal brand!" Well guess what?! That doesn't help you hit quota anytime soon either.

💡 So what should you do to actually generate results? We're revealing our proprietary framework that any seller can use to build pipeline. No follower count or personal brand required.

Join us for this B2B Power Hour workshop on:

✅  Social selling is more than just content

✅  Running outbound on LinkedIn (w/out InMails)

✅  Why warming up accounts is the most important activity

✅  How to score accounts for social

Join us to learn how to build pipeline without content or a personal brand.

Can you win the sale before you call?

Most sellers launch right into prospecting. But taking your list and just churning through it leaves so much to chance.

Better prep can help – we all know this. 😅 But what specifically should you prepare? What are the exact steps for success?

Josh Braun and Jen Allen are joining the show to break down their preferred prep methods & drop some 🔥 prospecting tips.

Join us for this B2B Power Hour Workshop on:

✅ Prioritizing your accounts

✅ When to dive deep into research

✅ How much time to spend preparing

✅ What to have before you dial

...and so much more!

Join us to learn from two of the greats how to better prepare for your prospecting!

We're doing an impromptu show from Boston with some 🌶 takes about marketing and sales -- including what's killing your pipeline.

We're covering sales and marketing alignment, why you're starting with the wrong things on social, how leadership fails sales teams and a lot more.

Join in the fun!

What's the number 1 thing SDRs and AEs can do to prospect effectively?

...no, seriously. We're asking. 😅 And not just for number 1, but 2 through 5 as well.

Anthony Natoli & Melissa Gaglione join the show to break down the successful strategies for SDRs and AEs when they prospect. We're going to get them to spill the beans!

Join us for this B2B Power Hour Workshop on:

✅ Tips & tricks for your workflow

✅ Identifying the best leads for outreach

✅ What to say + when to say it

✅ Keeping up pipeline momentum

...and so much more!

Join us to learn the successful tips, frameworks, and strategies for prospecting!

Everyone that's great had a trial by fire. 🔥 As they were building & learning, they had detractors. Skeptics. Critics.

We believe there's power in those experiences. It's where your unfair advantage is developed. 🤩

On this special episode, we're inviting the Lavender team to share their journey on social and using social for their company, career, and brands.

Join us for this B2B Power Hour workshop on:

✅ Their social selling journey

✅ How each team member uses social

✅ Trials and tribulations along the way

✅ The influence of social on their careers

...and more!

Join us to learn how Lavender's team uses social.

Your predictability can get in the way of prospecting effectively.

Your buyers have mental spam filters that tune you out – and your outreach.

Arjun Pillai, SVP at ZoomInfo, is joining the show to talk about how to break through the noise and get noticed.

Join us for this B2B Power Hour Workshop on:

✅ The most common mental spam filters

✅ Using better targeting & triggers

✅ What gives away your message as "spam"

✅ Formulating better messaging

...and more!

Join us to learn how to break through the mental spam filters and generate pipeline!

Nick Bennett may get the spotlight but Alyce does a lot of work behind the scenes empowering their team to get on social.

From native content creation to engagement strategies, Alyce's employee advocacy program steps beyond the normal boundaries.

Pete Lorence and Nick Bennett are joining Laura Erdem and Nicholas Thickett to break down what Alyce is doing differently – and why it works.

Join us for the Enterprise of Social on:

✅ Alyce's first taste of employee advocacy with the Universe conference

✅ Why we need A, B & C players

✅ The other side of the coin → CMO’s / C-Suite opinions

✅ Activity based metrics & self promotion → Time for a new chapter?

...and so much more!

Join us to learn how Alyce built their employee advocacy program!

It's no secret: getting an enterprise deal across the finish line requires more than just a champion.

But so often, sellers are led astray by Talkers and Blockers. The calls keep happening, the committee keeps getting bigger... the nightmare scenario settles in.

So, how do you use discovery to identify and build champions? Charles Muhlbauer and Mor Assouline are joining the show to break apart the necessary questions and processes that get it across the finish line.

Join us for this B2B Power Hour Workshop on:

✅ Identifying the right champions

✅ Using better questions to uncover hidden expectations

✅ How to manage a growing committee

✅ Leaning on your champion during the sale

...and so much more!

Join us to learn how to build champions with the kings of discovery!

Hint: not with an InMail.

Your prospecting plan requires more than just thoughtless outreach.

You need creativity, courage, and a dash of zany. Stu Heinecke, the father of Contact Marketing, joins the show to discuss creative contact (outbound) campaigns.

Join us for this B2B Power Hour workshop on:

✅ How to identify the prospects that need you NOW

✅ Working with high-level stakeholders

✅ Bold, creative campaigns

✅ A splash of Stu's deep archive of stories

...and more!

Join us to learn how to book a meeting with anyone!

Lia DiBello, Principal Scientist at Applied Cognitive Science Labs and President at WRTI, joins the show to discuss why sales training fails so often. Nicholas dives deep with her on accelerating expertise, virtual learning environments, non-negotiable goals, tacit knowledge, real-time feedback and so much more. Get ready for a masterclass on cognitive science and how it drives performance of individuals and teams.