B2B Power Hour

B2B Power Hour

By AligndBusiness
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B2B Power Hour episodes

  • 130. 7 Most Common Mistakes on Social
    When was the last time you were pitchslapped? By the numbers... probably yesterday!
    The connect-and-pitch is the most obvious "mistake." It hurts your credibility and turns off a huge part of your market.
    But sellers make many others every day on LinkedIn that hurts their chances of getting to a booked meeting. So we're diving into the common ones to help you avoid any troubles when using social for prospecting!
    Join us for a B2B Power Hour workshop on:
    ✅ Table manners for social
    ✅ The Vampire Sales Rule
    ✅ The Credibility Crisis
    ✅ The Dark Arts of Better DMs
    ...and more!
    Join us to learn how to avoid the most common mistakes -- and what to do instead!
    53 min
  • 129. Building Inclusive Sales Teams w/ Nikki Ivey and Will Allred
    Let's be real: we all want to belong. Especially at work. So why is it uncommon for so many sellers?
    Creating inclusive sales environments, where all sellers feel like they can be who they are, comes back to sales leaders. Their behaviors, their training, their initiatives.
    Chaniqua (Nikki) Ivey and Will Allred are joining the show to discuss how to make this a reality – for small teams and big ones.
    Join us for a B2B Power Hour workshop on:
    ✅ Why psychological safety is a key performance metric
    ✅ Why focusing on will's/wont's is more important than do's/don'ts
    ✅ How sales teams can hire more effectively
    ✅ Why salespeople are uniquely suited to address inclusion
    ...and more!
    Join us to learn from two sales leaders on what it takes to build more inclusive sales teams.
    50 min
  • 128. Using Social to Break Into Enterprise
    Most recommend using content to drive inbound...but honestly? That takes too long to see meaningful results and won't help you achieve quota this quarter.
    Buyers hang out on social all the time. But how do you kickstart a large deal with a big logo?
    Creating a social-first prospecting strategy means you're running actual outbound on social – it just doesn't look like connect and pitches or InMails for enterprise deals.
    Join us for this B2B Power Hour workshop on:
    ✅  Creating your account research plan with social
    ✅  How to route into an account without using InMails
    ✅  Multithreading conversations
    ✅  When to STOP using social in the deal
    ...and more!
    Join us to learn how to use social to break into larger accounts!
    52 min
  • 127. Building Your Personal Brand as a Seller w/ Kevin Dorsey and Amelia Taylor
    Your personal brand isn't just about selling more. It's about making a career for yourself.
    The problem is: most personal branding content is just plain buzzy BS. So we decided to find two sellers who really know how it works –– and what to do to build yours.
    Kevin "KD" Dorsey and Amelia Taylor are joining the show to break down what it takes (and what to avoid).
    Join us for a B2B Power Hour workshop on:
    ✅ Building your brand beyond just fluffy marketing speak
    ✅ Carrying and evolving it across different companies
    ✅ Why it's more than just content
    ✅ How companies can invest in their sales team's brands
    ...and more!
    Join us to learn from two of the best when it comes to building your personal brand!
    48 min
  • 126. Booking 80%+ of Your Meetings on Social
    Buyers are getting sick of the endless cold calls & email sequences. Is social the answer?
    Most sales managers say no because their sales reps get trapped endlessly scrolling and waste time.
    We're going to help you go from random acts of social & endless scrolling into a straightforward and powerful social-first prospecting that sets you up to book 80%+ of your meetings on social.
    Join us for this B2B Power Hour workshop on:
    ✅  How to Structure Your Day for Social Prospecting ⏱
    ✅  The 3 Social Power Plays that Convert 🚀
    ✅  Simple Comment Strategies that Replace Cold Calls 🤓
    ✅  Using Outbound to Get Inbound on LinkedIn 🤩
    ...and how to integrate it with your calling and emailing 😁
    Join us to learn how to use social to replace your classic outbound strategies.
    55 min
  • 125. Selling During Times of Adversity w/ David Priemer
    Layoffs, recessions, and budget cuts – oh my! Seen the news lately? 😬
    When pipeline is down and the revenue targets feel bigger than ever... how do you continue to sell effectively? What are the skills & strategies you need to deploy?
    David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the show to break down how to sell during times of uncertainty. Finding your superpowers. What empathy looks like. Using your time effectively.
    Join us for this B2B Power Hour workshop on:
    ✅ Circumventing objections – especially budget!
    ✅ Practical empathy for personalization
    ✅ How to prioritize accounts beyond market-fit
    ✅ Why timing might be your friend
    Join us to learn the key skills you need to continue to sell effectively in times of economic uncertainty.
    54 min
  • 124. 5 Ways to Book a Meeting Today
    So, yesterday we helped an SDR book more meetings in an hour than he did in the last 6 weeks 👀
    We thought... well maybe let's share our secrets? The secret sauce of booking meetings comes back to your prospecting process.
    We're breaking down the specifics of creating your Prospecting Power Hour and the plays you can use to book a meeting – today!
    Join us for this B2B Power Hour workshop on:
    ✅  Structuring your Prospecting Power Hour 🚀
    ✅  Hot 'n ready leads 🥵
    ✅  Closed lost follow-up 🤩
    ✅  Social listening for problem aware posters 🤓
    ✅  Reviving the dead marketing lead 🪦
    ...and a surprise play!
    Join us to structure your prospecting process and get plays for today.
    53 min
  • 123. LinkedIn Profile Review Extravaganza #3
    Your profile is the foundation to high-performance social selling. It’s your landing page, your business card, and your pitch — all wrapped up in one.
    We’re reviewing LinkedIn profiles LIVE: workshopping headlines, cover photos, about sections, and more.
    Join us for this B2B Power Hour workshop on:
    ✅  The 3-second test
    ✅  Writing better headlines
    ✅  Creating a good cover photo
    ✅  Crafting a compelling About section
    ✅  Building a profile funnel
    ...and more!
    Join us to learn the ways to book meetings and drive attention from your profile.
    52 min
  • 122. Achieving Marketing Alignment with Sales w/ Steffen Hedebrandt
    How do you get sales and marketing teams aligned on the same goals? Steffen Hedebrandt, Co-founder and CMO at Dreamdata, joins the show to discuss what it takes to get alignment beyond just messaging. He dives into using sales calls to develop a shared ICP, how a content marketing library can actually be used on sales calls, and creating metrics that drive real success. Get ready to dive into a sweeping, detailed conversation!
    31 min
  • 121. How Chili Piper Won Fast on Social w/ Arthur Castillo and Meryoli Arias
    It's a common refrain -- social takes too long! But what if it didn't have to?
    Chili Piper invested in the long-game. But between their TikTok and employee advocacy program on LinkedIn, they started seeing wins. Fast.
    The team-wide commitment has catapulted Chili Piper's visibility. And it's also entirely transformed their inbound sales engine.
    Join us for The Enterprise of Social on:
    ✅ Pitching leadership to invest in team-wide social
    ✅ Chili Piper's TikTok talent attraction program
    ✅ Employee advocacy and social selling
    ✅ Compounding social campaigns w/ raving fans
    ✅ Why personal brands are the game-changer for companies
    Join us to get a peek behind the scenes of Chili Piper's social campaign strategy, from TikTok to LinkedIn and beyond!
    54 min

About B2B Power Hour

From the publisher's feed

Nick's a seller. Morgan's a marketer. We align go-to-market teams together to win the RIGHT business with better experiments. Tune in for live shows and interviews that will help you learn what to…