How industrial marketers can use product marketing to drive real sales momentum.

What does great product marketing look like inside a manufacturing organization? And how can small teams adopt enterprise-level tactics to drive results?

In this episode, Gorilla 76’s Peyton Warren and Allen Fennewald sit down with Kelly Cicconi Battaglini — a 13-year product marketing leader at Phoenix Contact — to break it down.

You’ll learn how to:

- Influence sales, even when it feels out of reach

- Align marketing and sales through incentives and collaboration

- Energize your distributors and channel partners

- Craft value propositions that stick

- Launch (or relaunch) products that actually move the needle

- Manage internal approvals and stakeholders without getting stuck

- Adapt big-team strategies for small-team success

Whether you’re launching a product, supporting sales or managing distributor relationships, this episode is packed with practical advice you can apply right away.

RESOURCES

🎟 Industrial Marketing Summit — March 3–5, 2026 in Austin: https://industrialmarketingsummit.com/

💬 Join the Industrial Marketing Collective: https://www.industrialmarketingcollective.com/

🎧 More from the Manufacturing Marketer Podcast: https://www.gorilla76.com/the-manufacturing-marketer-podcast/

🔗 Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kbattaglini/

NEXT IMC LIVE

🗓 November 20, 2025 — “Yep. You have a positioning problem.”

Save your seat: https://www.gorilla76.com/industrial-marketing-live

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TAGS

industrial product marketing, manufacturing marketing, B2B product marketing, product launch strategy, distributor marketing, channel marketing, value proposition messaging, sales enablement for manufacturers, Phoenix Contact, Gorilla 76, Manufacturing Marketer Podcast, Kelly Cicconi Battaglini