In this conversation, CEO of Squint, Devin Bhushan, talks about augmented reality.

First of all, what exact IS it?

And secondly, how the heck does it fit into a conversation about manufacturing?

From training and troubleshooting to quality and worker productivity, Devin dives into the wide range of opportunities created when you're able to layer digital information on top of what you physically see in front of you on the manufacturing floor.

Let me introduce him.

Social media. Manufacturing. Do these two things REALLY fit together? And if so, how?

Should I as a manufacturing leader really care about things like:

– Building brand awareness?

– Or telling our company story?

– Or establishing an influential voice in our product category?

And is social media truly a place where I can do all of that?

In this conversation, Jake Hall, also known as The Manufacturing Millennial, makes a compelling argument for why the answer to these questions is a resounding "yes".

Specifically, Jake will talk about the power of LinkedIn – from philosophy all the way down to tactical things you and your team could start doing today.

In this conversation, Thom Walstrum, a principal business economist in the economic research department at the Federal Reserve Bank of Chicago, talks about the current state of US manufacturing.

He'll share his thoughts about the manufacturing outlook for 2025, trends in the manufacturing sector's share of our nation's GDP over time, how that compares to other countries, and more.

In many instances where we put AI technology to use in our personal lives today – whether that means using ChatGPT to research a subject or taking recommendations from Netflix about what other shows or movies we might like – the stakes are pretty low.

But as CEO of Fero Labs, Berk Birand, will tell you, on the shop floor in a manufacturing facility, where critical decisions are being made every hour that directly affect quality, throughput, waste and downtime, the cost of a mistake is extremely high.

In other words, you can't be right only 80% of the time.

In today's conversation, Berk will talk about where AI technology is (and is not) applicable in the manufacturing sector today.

In particular, he'll dive into AI use cases in diagnostics and in forecasting.

We all know there are labor gaps on the manufacturing front lines.

But today my guest, CEO of TBM Consulting Group, Bill Remy, will argue that those gaps are also emerging (and will continue to emerge) in manufacturing leadership as well.

In our conversation, he'll talk about not only WHY this leadership problem is growing, but what we can do about it inside our companies to develop more effective manufacturing leaders headed into 2025 and beyond.

This episode is conversation that I recently recorded with Wendy Covey – CEO and Co-Founder of TREW Marketing – a marketing agency that works exclusively with companies marketing to engineers in industries that range from embedded design to control and automation.

And as you'll learn shortly, Wendy and her company TREW Marketing joined forces early this year with my agency Gorilla 76 to put on a very niche and unique marketing event, live in Austin, Texas called The Industrial Marketing Summit.

Our inaugural event was a huge success as we drew over 200 marketers from the manufacturing sector to Austin.

And we're back for round two this coming February of 2025.

In this conversation, which originally aired a few weeks ago on Wendy's fantastic podcast, Content Marketing Engineered, we dive into some of the major themes that are creating marketing challenges today for B2B manufacturing organizations and how this event is designed to help address those challenges.

You'll hear about the topics, the speakers and everything we're doing together to create a community of industrial marketers that are looking to grow as individuals in ways that will also help their organizations grow and thrive.

In this conversation, product configuration expert and co-founder of Configit, Henrik Hulgaard, talks about product modeling ahead of production.

More specifically, he'll dive into the ways model-based engineering can help manufacturers:

- Reduce product complexity

- More easily meet sustainability requirements and regulations

- Break down knowledge silos between different parts of your organization (particularly engineering and sales)

- And more

Traditionally, for a lot of small and medium-sized manufacturers, lower production volume has made it difficult to justify major investments in automation.

But if the technology can be made simple enough for practitioners on the shop floor to manage it themselves, new automation opportunities can be unlocked.

In this conversation, Founder and CEO of Vention, Etienne Lacroix, will talk about productization of robotics applications, virtualization and how the robotics industry will to begin resembling the software and technology sectors in the years ahead.

In today's conversation, Plant Manager at Geislinger Corporation Jason Woodard will be talking everything apprenticeships.

He'll dive into:

– The value an apprenticeship program creates for your organization AND for the apprentice

– How to get started with building a program

– Where to find resources to support you in doing so

– And much more

A manufacturing leader who was once an apprentice himself, and whose current organization's machinist staff is made up of 20% apprentices, Jason has plenty of wisdom share about how to make apprenticeships a part of your own operation.

Finding the right suppliers can be challenging for manufacturing leaders. Especially on a short timeline, and when quality control and lead times are at risk for customers.

And on the supplier's end, filling capacity and expanding into new business opportunities can be equally challenging.

My guest today, Markus Seibold, is the founder of a marketplace for parts manufacturing called MakerVerse. In this conversation, he'll talk about these challenges from both perspectives, and how to think about effectively matching supply and demand.