In this conversation with Gorilla 76 Marketing Director, Peyton Warren, we'll dive deep into five things we believe b2b manufacturers should consider doing to move the needle through marketing in the new year. They are:

1. Events and in-person opportunities

2. Building an audience you own through community development

3. Distribution and reach

4. Streamlined content creation (repurposing and AI efficiency)

5. Clear vision of what success looks Like

What if every skilled worker in manufacturing suddenly became searchable? In today's episode, Founder and CEO of Laborup, Simba Jonga, shares his perspective on how the manufacturing labor gap might be less about a lack of people, and more about a lack of access to those individuals.

He'll talk about why millions of machinists, welders, and technicians remain hidden from traditional job boards, and how his team is working to make them visible and accessible for the first time.

How do you scale a family-owned manufacturing business to $100M in sales without losing the family feel?

From building a culture where employees feel seen and valued, to transforming the customer experience, to raising the bar for operational excellence, in this episode, President of Falcon Plastics, Jenn Barlund, shares what it means to focus on both people and profitability.

You’ll hear why choosing the right partners and sometimes saying no are critical, how transparency shapes trust and why innovation matters in an otherwise stale industry.

What happens when engineers have the space and freedom to actually solve problems their way?

And what does that mean for innovation on the factory floor?

In today's conversation, Chairman and Chief Innovator of Bravo Team, Josh Tarbutton, will get into the real challenges and rewards of giving engineering teams more agency, why trust matters and how even small changes can have a big impact on your culture.

Manufacturers often see government as a nuisance. Or, at best, a rescuer in times of trouble. But my guest today, Founder and Principal of TGS Advisory, Terry Szmagala, will argue that we need to instead think about government as a key stakeholder. Specifically, he'll share his perspective on three ways government can play a role in your business: 1) as a regulator 2) as a funder and 3) as a customer. He'll offer actionable tips for making government work for you, not against you, and explain why your voice matters more than you might realize. Let’s jump into it.

COO of Frontline.io, Gilad Tzori, has spent years inside of manufacturing organizations, witnessing firsthand how complexity, workforce shifts and rapid technological change have upended traditional service and training models.

In today’s conversation, he’ll explain why step-by-step PDFs and classroom lectures are no longer sufficient, and what a new era of immersive training looks like for the manufacturing sector.

He'll also share real-world examples of virtual and extended reality tools in action and discuss how AI and digital twins can transform the way teams learn, collaborate and solve problems on the shop floor.

As the manufacturing sector faces both a generational workforce shift and rapid advancements in AI and automation, today’s conversation reveals the “dirty little secret” behind digital manufacturing, and why human-centered thinking remains the heart of successful change.

My guest today, CEO of Fathom Digital Manufacturing, Rush LaSelle, will discuss the realities of labor shortages, explain what digital enablement really means and share what a future with humanoid robots on the factory floor might look like.

The workforce crisis in US manufacturing isn’t just a challenge – it’s a national security risk. This is particularly true in casting and forging, where today's guest Mike Kubacki has spent two decades. In our conversation, he explores the urgent need to rebuild America’s industrial base, the reality behind modern manufacturing environments and how innovative programs are connecting hands-on learning with next-generation careers. We’ll learn why engaging students early, supporting employee growth and linking frontline work to real-world impact are key to the future of US manufacturing.

Any business owner, CEO or President wants to feel confident that the dollars they spend will produce a positive return. But sometimes focusing on ROI too soon forces you to abandon your long-term business strategy in favor of short-term wins. In this conversation, we'll look at how to measure marketing impact in two different business scenarios: 1) for a manufacturer that needs a short-term sales lift 2) for a manufacturer that's trying to build a sustainable plan for growth. We'll not only explain about how to choose the right KPIs in each scenario, but also, how to know whether you've been successful at achieving them.

As artificial intelligence creeps into so many facets of our personal and professional lives, it's easy to lose sight of when it's actually working in our favor.

In this conversation, Co-Founder and President of SCOPE Recruiting, Friddy Hoegener, discusses the use of AI specifically in the context of recruiting for supply chain and manufacturing roles.

He'll share insights about where and how AI can help, but also where it dangerously dilutes employer-to-candidate touch, and why human judgment is irreplaceable for culture-fit identification and talent selection.