B2B Sales Trends

B2B Sales Trends

By Global Performance GroupBusiness
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B2B Sales Trends episodes

  • 39. The Art of Debrief: Building a Winning Sales Culture
    In this episode of B2B Sales Trends, Harry Kendlbacher speaks with Stephanie Wilkinson, CRO of Simpro Group, about transforming sales cultures through the "art of debrief." Learn how deal reviews can foster collaboration, refine processes, and empower sales teams to thrive in a rapidly changing landscape. Stephanie also shares insights into hiring for a learning mindset, creating scalable sales strategies, and building confidence within teams.
    Tune in to hear actionable strategies for aligning sales processes, driving growth, and elevating your team's performance.
    22 min
  • 38. Mastering Sales Discipline
    In this episode of the B2B Sales Trends podcast, Harry Kendlbacher, CEO of Global Performance Group, speaks with Michael Loga, CRO of Authority Partners, on the evolving landscape of B2B sales. Michael shares practical strategies for overcoming common sales pitfalls, harnessing the impact of technology, and how AI is transforming the role of salespeople.
    Michael dives into the importance of relationship-building, active listening, and the 80/20 rule—listening 80% of the time and speaking just 20%—to foster deeper client connections. He also explores the balance between digital efficiency and human touch, highlighting why trust and adaptability are essential for today’s sales success.
    Whether you're a seasoned sales professional or just starting out, this episode offers insights to elevate your sales approach and drive meaningful results.
    19 min
  • 37. Transforming Sales Engagement with AI and Personalization
    In this episode of B2B Sales Trends, host Harry Kendlbacher sits down with Phoebe Do, Senior Product Marketing Manager at Gong, to discuss the evolution of sales engagement and how companies can leverage AI and personalization to boost their outreach. Phoebe shares invaluable insights into Gong Engage, an innovative sales engagement solution, explaining its transformative impact on customer relationships throughout the sales cycle. Discover the latest strategies for sales leaders, tips for embracing tech-driven personalization, and the keys to thriving in an AI-integrated sales landscape.
    34 min
  • 36. Sales Success Through Preparation and Relationship-Building
    In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher speaks with Tim Bruins, VP of Sales at Maritz, about the key factors that drive sales success today. Drawing from over 35 years of experience, Tim shares his perspective on the importance of preparation in sales, building strong relationships with clients and procurement professionals, and effectively navigating complex negotiations involving multiple stakeholders.
    Tim emphasizes how doing your homework, asking the right questions, and clearly articulating value can set salespeople apart in competitive environments. He also discusses the evolving role of procurement in business and offers practical strategies for establishing credibility and closing deals.
    Whether you're new to sales or a seasoned professional, this episode is packed with actionable insights that can help you build better relationships, negotiate more effectively, and drive meaningful results in your sales process.
    Tune in to discover strategies that can transform your approach and boost your sales success!
    27 min
  • 35. Mastering Growth and Leadership: Scaling and Managing in Revenue Ops
    In this episode of the B2B Sales Trends podcast, Harry Kendlbacher, CEO of Global Performance Group, sits down with Derek Champlin, VP of Revenue Operations at Upright Labs, to explore the challenges and strategies behind scaling a high-growth startup. Derek shares his journey from operations into sales, and how his diverse experience has shaped his approach to managing teams, closing deals, and driving growth.
    Throughout the conversation, Derek discusses the critical role of product-market fit in driving sustainable growth and how balancing sales leadership with operational responsibilities is essential for success. He offers insights into time management techniques that keep high-performance teams on track and reflects on the challenges of talent acquisition and retention in a fast-paced startup environment. Derek also touches on maintaining work-life balance, especially while managing a demanding travel schedule and personal commitments.
    This episode is packed with actionable advice for sales professionals and leaders looking to scale their businesses while effectively managing day-to-day operations. Tune in to hear Derek’s strategies for success in revenue operations and beyond.
    18 min
  • 34. The Evolution of Digital Sales Strategy
    In this episode of the B2B Sales Trends podcast, Harry Kendlbacher, CEO of Global Performance Group, interviews Gareth Jones, CEO of Oxygen, to unpack the transformative journey of digital sales. This episode offers a deep dive into Oxygen’s successful strategy of integrating marketing, sales, and customer service operations with HubSpot, leading to high customer retention and an impressive NPS score.
    Listeners will explore the pivotal role of evolving digital tools and AI in reshaping sales strategies, the importance of a robust tech stack, and the impact of core company values on sustaining growth and customer loyalty. Gareth provides actionable insights on adapting sales and marketing efforts to overcome technological barriers and leverage AI for enhanced lead generation and content creation.
    This discussion is essential for professionals seeking to navigate the digital sales landscape, emphasizing the need for strategic innovation, the cultivation of personal networks, and niche marketing to stand out in an AI-dominated environment. Tune in for valuable lessons on steering digital sales strategies towards success in today’s fast-evolving market.
    35 min
  • 33. The Relentless Mindset
    In this episode of the B2B Sales Trends Podcast, Harry Kendlbacher, CEO of Global Performance Group, sits down with Armon Aghaie, the Chief Revenue Officer at 1Path, to explore the innovative strategies and leadership philosophies driving today's sales success. Armon shares his journey in fostering a relentless mindset within teams, the significance of conflict in building a unified force, and the vital role of mindset in achieving remarkable growth rates. Listeners will gain an understanding of how 1Path's focus on a cohesive approach to sales, marketing, and customer success has led to substantial improvements in win rates, sales cycles, and margins. This episode not only provides practical insights into building and nurturing a high-performance sales team but also delves into the philosophy of leadership and the importance of a constructive challenge culture for continuous innovation and growth. Join us for a conversation that's rich with tips, tricks, and thought leadership to empower your sales journey.
    38 min
  • 32. Harnessing the Library of Pain in Sales
    In this episode of the B2B Sales Trends podcast, host Harry Kendlbacher interviews Ford Williams, the VP of Commercial Sales at ThoughtSpot, diving deep into the strategies and insights that have propelled him to success in the world of B2B sales.
    Ford highlights the importance of sales efficiency and urgency, emphasizing the need for sales teams to adapt to the rapidly evolving landscape of technology sales. He discusses the transformation he led within his team, streamlining the sales cycle and implementing strategies to drive deal velocity and overall efficiency.
    A key aspect of Ford's approach is the concept of the "Library of Pain," a resource that helps sales reps tap into customer pain points and effectively communicate how their product addresses those needs. He emphasizes the importance of generating new needs in the minds of buyers and championing the value proposition of their product.
    Throughout the episode, Ford shares invaluable insights into the emerging trends in B2B selling, including the increasing speed of decision-making, the importance of consensus selling, and the emphasis on time-to-value. He also discusses the top three skills that salespeople need to excel: the ability to generate revenue, champion building, and closing deals early.
    Listeners will gain actionable strategies and techniques to enhance their sales performance and navigate the ever-changing landscape of B2B sales effectively.
    Don't miss out on this insightful conversation with Ford Williams, packed with practical advice and expert insights for sales professionals striving for success in today's competitive market.
    33 min
  • 31. Channeling the Great One: Strategies for Building and Leading Sales Teams in Tech
    In this captivating episode of the B2B Sales Trends Podcast, host Harry Kendlbacher engages in a dynamic discussion with Joe Dabrowski, the VP of Sales for the Americas at Rubrik. Drawing inspiration from the legendary Wayne Gretzky, known as "The Great One" in hockey, Joe shares invaluable insights on how to channel Gretzky's winning mentality in the realm of sales.
    With over two decades of experience in the tech sales industry, Joe brings a wealth of knowledge to the table as he reflects on his journey from selling patio furniture to leading successful sales teams. Throughout the conversation, he emphasizes the importance of mastering the game of sales, just as Gretzky mastered the game of hockey.
    Joe delves into practical strategies for building successful sales teams, fostering a culture of continuous learning, and aligning sales efforts with customer outcomes. He also explores the significance of creating urgency in closing deals and the art of asking thought-provoking questions to drive meaningful conversations with prospects.
    Drawing parallels between sales and sports, Joe shares insights from the "Wayne Gretzky story," highlighting how adopting Gretzky's mindset can lead to success in sales. Whether you're a seasoned sales professional or just starting out in the industry, this episode offers actionable advice and proven strategies to elevate your sales game and achieve remarkable results.
    Tune in now to discover how to channel "The Great One's" mentality in sales and unlock your full potential as a sales leader!
    28 min
  • 30. The Three Pillars of Elite Salesmanship
    In this episode of the B2B Sales Trends podcast, host Harry Kendlbacher delves into the core principles of elite salesmanship with Ryan Bott, Chief Sales Officer of Fullcast. The conversation kicks off with a candid discussion on the impact of low win rates on sales team morale and culture. Ryan shares his insights gleaned from years of experience, identifying three critical pillars for sales success: product, productivity, and pipeline. He recounts his breakthrough moment during a quarterly business review and how it transformed his approach to sales strategy. The discussion also touches upon the evolving role of sales development reps in the era of AI-driven technologies, with Ryan introducing the concept of Sales Development Operators (SDOs). The episode concludes with Ryan outlining the top three skills and behaviors every elite salesperson must possess: curiosity, teamwork, and ownership of forecasts. Tune in for actionable insights and strategies to elevate your sales game to the next level.
    36 min

About B2B Sales Trends

From the publisher's feed

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will…

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