B2B Tech Talk with Ingram Micro

SMBs make up 99% of America’s 28.7 million firms. Why wouldn’t you meet them on their preferred communication channels? 
In this episode of B2B Tech Talk, Kelly Sander—Director of Sales for SMB at Ingram Micro and 2020 nominee of Women in the Channel—speaks with Keri about working with SMBs in a remote work world. 
Plus, Kelly goes over: 
-The definition of an SMB and why it’s critical to partner with them 
-The most efficient ways to target end users and their customers 
-Benefits of teaming up with the SMB Alliance 
Learn why Ingram Micro received five stars for its Partner Program Guide, more about the SMB business unit and how Ingram Micro helps its smaller partners scale to compete in the big leagues. 
Connect with Kelly on LinkedIn or email her at [email protected] 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalkListen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. You can also listen on our website.

Selling isn’t what it used to be. Over are the days of pushy salespeople pestering you until you buy from them. 
At least, that’s what Brian McKeon (SimpleCom) and Justin Pugh (Ingram Micro - Verizon) believe sales should be. They join Keri on this episode of B2B Tech Talk to chat about: 
-How SimpleCom can help Ingram Micro Ignite partners successfully scale and promote enterprise solutions 
-Why SimpleCom puts so much emphasis on their mantra, “design, deploy and support” 
-Why the best solution should unveil itself, not be pushed onto a customer 
Learn more about Ingram Micro Ignite here and SimpleCom here. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. You can also listen on our website.

If you received an email informing you that you’ve been laid off due to the downturn of the economy, would you believe it? 
A lot of us probably would. 
That’s just one of the phishing awareness techniques JC Vega, executive security advisor at IBM Security, uses to teach organizations about information security. In this episode of B2B Tech Talk, JC talks about phishing emails in addition to… 
-The importance of centralized planning in the military and within an organization 
-Why employees should have zero trust especially when working from home 
-3 easy things to do to protect yourself when working from home 
Hear more about IBM Security in ep. 71 
Explore IBM Security solutions here. For more information, connect with JC on LinkedIn or email [email protected]. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. You can also listen on our website.

Digital isn’t something we do anymore—it’s something we are. 
There are 3 digital marketing tactics you can start using today that Michelle Becka, Senior Manager of Content & Digital Marketing at Agency Ingram Micro, says will help your business maintain market share. 
She shares additional digital marketing insights in this episode, including: 
-The qualities that define strong content 
-Why partners should seriously consider investing in digital marketing at this particular time 
-What to look for in a digital marketing agency 
-How marketing automation will continue improving customer experience 
Get details on Ingram Micro’s Global ONE Event here. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. You can also listen on our website.

The initial challenge was getting people connected to the resources they needed while working from home. The next challenge is keeping these new workflows secure. 
In this episode of B2B Tech Talk, Keri speaks with Brian Robertson, sr. product marketing manager at RSA. They discuss: 
-The top 5 security challenges dynamic workforces are encountering today 
-How organizations can increase threat visibility 
-The impact AI will have on IT security in the future 
Learn more on RSA threat detection and response, identity and access management, and cyber risk and the remote workforce. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. You can also listen on our website.

Before the pandemic, IT consultants were able to connect with public sector organizations in person at events. Those events claimed the majority of our marketing efforts and budgets. 
Now, how do we still offer the service the public sector has come to know and expect? 
Keri sits down with Dell Technologies director of North America public sector marketing, Milo Speranzo. The two discuss: 
-The keys to virtual marketing in the public sector 
-Why partners should be focusing on stimulus dollar spend long after the pandemic 
-Why it’s important to act as a consultant and not a salesperson especially in today’s environment 
Discover how Ingram Micro supports marketing to the public sector. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. You can also listen on our website.

One aspect customers often overlook in their home office is the printer. Typically, someone else handles the paper jams, toner replacement and keeping the paper tray stocked. But what about now? Millions of people are now working remotely and using their home printer more than ever. 
In this episode, Keri chats with Ingram Micro’s senior vendor business manager, Paul Sin, about the new normal of managed printer services (MPS). 
They also talk about: 
-How Ingram Micro’s MPS can help remote workforces stay productive and secure 
-What partners have been doing to adjust to the new normal of business 
-What employees should expect in terms of safety at the office 
See the 10 top printer industry trends to watch in 2020. Contact Paul and his team at [email protected] 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. You can also listen on our website.

Believe it or not, smaller cloud providers have just as much power as the market behemoths (Google, IBM, Amazon, etc.). 
In this episode of B2B Tech Talk, VMware’s Director of Product Marketing, Michael Haag, talks about how small cloud providers can differentiate themselves in the market. 
He also discusses: 
-2 main drivers of the hybrid IT environment 
-Why VMware cloud providers are seeing tremendous growth 
-Verticals that prefer small cloud providers to the market giants 
Learn more about the VMware Cloud Provider Platform here and the VMware Cloud Director Service here. Connect with Michael’s team on Twitter: @cloudhappens 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. You can also listen on our website.

Communication is a two-way street. The more you can understand that, the more effective your customer conversations are going to be. 
In this episode of B2B Tech Talk, Keri speaks with Steve Tuomey, data center account executive at Dell Technologies, about growing your business through helpful conversations. Plus, they talk about: 
-Types of questions to ask your customers to open up new opportunities for solutions 
-The 4 key sales pillars Dell operates within 
-How Steve’s Land & Expand selling method turns one customer solution into many 
-Selling resources Ingram Micro partners have access to 
Find more information on selling Dell federal IT products here. 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

A lot of things are uncertain right now, but your small business’s IT doesn’t have to be. 
Joining Keri in this B2B Tech Talk episode is Kevin Wills, Sr. Solutions Sales Specialist for Cisco Meraki at Ingram Micro. Kevin gives the scoop on Meraki Go for small businesses, plus: 
-How small businesses can use technology to compensate for the absence of a dedicated IT team 
-Why a comprehensive cloud platform could be the best solution for your business 
-How Meraki Go supports remote workforces 
Learn more about the Cloud and Managed Services Program and selling Meraki Go. 
Contact Kevin at [email protected] 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk 
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. You can also listen on our website.