Nurturing emails are about creating relationships. People don’t buy from businesses or websites. People buy from people. With an email nurturing campaign, you can put a face on your business and show your audience that you are a person, running a business that exists to help them. Unfortunately, too many bad actors have ruined the phrase “we’re here to help” so that nobody believes it anymore. In this episode, we go through a series of emails designed to help your audience believe you when you say, “We’re here to help.” 

Have a marketing question you want to be answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Luc: https://www.linkedin.com/in/lucflynn/

Marketing is about planting seeds through brand awareness, messaging, communication campaigns and the like. Sales is about leveraging marketing tools to build relationships, authority, and trust in order to ultimately close deals. Sometimes the difference can be hard to see and often the line is quite blurred. But with the right kinds of marketing tools, a sales team could be that much more successful. In this episode, we explore the differences and similarities, and why it is important to understand them both.

Have a marketing question you want answered? Email us at [email protected].

Website: www.boomtime.com

Connect with Bill: https://www.linkedin.com/in/billbice

As we discussed in the last episode, in a world of noise it is not easy to stand out. But that doesn’t stop posts from going viral every day.

Have a marketing question you want answered? Email us at [email protected].

Website: www.boomtime.com

Connect with Bill: https://www.linkedin.com/in/billbice

According to Urban Dictionary, something that “goes viral” is an image, video, or link that spreads rapidly through a population by being frequently shared with a number of individuals.  As a marketer it is one of the most common requests we receive… “Can we make _____ go viral?” 

With 300 hours of video being uploaded to YouTube every minute, and almost 5 Billion videos being watched daily on that platform alone, how do you get yours to stand out?

With 95 million photos and posts shared to Instagram and 55 million status updates on Facebook every day, how can you expect yours to go “Viral”, or even get noticed at all?

What does it actually take to go Viral?

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Justin: https://www.linkedin.com/in/justin-e-butler/

How much has marketing really changed over the years?

40 years ago the average American was exposed to 500 advertisements a day. Today, that number has grown to 5,000. That means that over the course of a year you will see nearly 2 million advertisements. With that sort of saturation it has become harder and harder to make a lasting impression through traditional marketing avenues. Through it all, and now more than ever, word of mouth referrals are the trusted gold standard in the decision making cycle whether in the B2C or B2B space.

In the B2B space, I think we have all either tried LinkedIn Sales Navigator or have considered signing up for it. What are the pros and cons of having a license? In the latest episode of the B2B Marketing Podcast, we discuss our experience utilizing the tool.

Website: www.boomtime.com

Connect with Bill: www.linkedin.com/in/billbice

Word of mouth is the one form of marketing that actually works because it began with trusted recommendations from friends and family to their personal networks. These referrals are gold - they are independent of marketing tactics and rely solely on the kind of experience an individual has with a brand, business or product. 

That said, technology has dramatically impacted the way we can amplify word of mouth marketing today. 

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Ethan: https://www.linkedin.com/in/ethan-graham-67a099136/

In Episode 9 we talked about capturing leads, and in a recent episode, we discussed if email marketing works. We came to the conclusion that it’s a resounding, Yes. So with this in mind - the next logical question is how do you build an email list worth marketing to?

Website: www.boomtime.com

Connect with Bill: https://www.linkedin.com/in/billbice

In Episode 8 we talked about why you need to automate your marketing. And touched briefly on nurturing campaigns and email marketing. Within this strategy is a whole world of debate and intrigue. So today let’s dive a little deeper into Email Marketing where we’ll answer the question being asked in the age of social media. Does it still work? 

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Luc: https://www.linkedin.com/in/lucflynn/

In episode 6 we talked about SEO and tactics for effectively deploying a strategy for your website. Within that strategy is understanding keywords, and how to select the right ones for your website and content. In this episode, we’ll breakdown how to identify the right keywords, and how to build great content that employs keywords strategically to yield results. 

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio