If you’re a B2B trying to spread word of mouth about your business, LinkedIn is a proverbial gold mine with 61M senior level influencers and 40M users in decision making positions. Your goal is to grow your network of professionals, but, before you start sending out connection requests, you first need to understand who it is you are targeting, and optimize your profile to attract that audience and increase your rate of connections.

Links/References mentioned in this episode:

• Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator#

Have a marketing question you want answered? Email us at [email protected].

Website: www.boomtime.com

LinkedIn: https://www.linkedin.com/company/boomtime

Twitter: @boomtime_online

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio

When you hear the phrase ‘word of mouth’ you probably think of a naturally occurring instance where people are talking about or referring to a person, place, product, etc. Word of mouth marketing takes the work you’ve done building your brand, creating products, and treating your consumer well, and amplifies it. The key is knowing who your audience is, giving them great content and sharing your expert insights with them, and continuously growing your audience to increase your referrals.

• Only 11% of Salespeople ask for referrals: https://spiro.ai/3-challenges-asking-referrals/

Connect with Bill: https://www.linkedin.com/in/billbice

Bill Bice is a programmer at heart. At 18, he created ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the southwest. Bill has grown and invested in 27 companies, and one of the core things he’s learned is that the go-to-market is always the hardest part of growing a business. Frustrated by trying to get great marketing for his companies, he decided to tackle the problem, and founded boomtime, which approaches marketing as a technology problem, and uses data driven approaches to create marketing strategies to help businesses grow.

What the data revealed was that great marketing came from the in-the-trenches, day-in-day-out work. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: instead of reinventing the wheel, boomtime applies proven marketing techniques at scale.

Erin Barrio is a Marketing Strategist at boomtime, and met Bill while working as the Communications Manager for the Verge Fund, where Bill is a founding partner. Together, Bill and Erin will provide insights on how to grow your business with the one form of marketing that really works: word of mouth.

Links/References mentioned in this episode:

• John Wanamaker quote: https://www.b2bmarketing.net/en/resources/blog/half-money-i-spend-advertising-wasted-trouble-i-dont-know-which-half

Have a marketing question you want answered? Email us at [email protected].

Website: www.boomtime.com

LinkedIn: https://www.linkedin.com/company/boomtime

Twitter: @boomtime_online

Email: [email protected]

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio