Challenger Reps aren’t born, they can be made. By understanding the specific characteristics and traits that make up the Challenger Rep, you can train your sales team to become Challenger reps that can take on the Challenger Approach. 

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Ken: https://www.linkedin.com/in/ken-bassham-6282b2/

In the last episode, CEO Bill Bice and CRO Ken Bassham walked you through understanding the Challenger Approach from The Challenger Sale. In this episode, Bill and Ken discuss how your company can support their sales reps by giving them a third of their time back by providing them with the marketing materials they need to be Challenger Reps.

Have a marketing question you want answered? Email us at [email protected].

Website: www.boomtime.com

Connect with Bill: https://www.linkedin.com/in/billbice

The Challenger Sale walks readers through Gartner's study into the characteristics and behaviors of 6,000 salespeople at 90 different companies and 5 types of salespeople that they were able to categorize into their findings, namely, the Challenger Rep and the Challenger Approach. In this episode of the B2B podcast, Bill Bice and CRO Ken Bassham  walk you through understanding the Challenger Approach for your business. 

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Ken: https://www.linkedin.com/in/ken-bassham-6282b2/

In previous episodes, we’ve emphasized the three core goals your B2B strategic marketing plan should focus on: building your audience, capturing and following up with leads, and staying top-of-mind. In this episode, we put some depth into tactics you can use on your website and LinkedIn to capture leads and pull them further down the funnel. 

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio

Having a strategic marketing plan is a long-term play. It requires having a strategy with day-in-day-out execution that you can commit to for at least a year. But how do you put scale behind these efforts? The short answer: you need automation. However, how or what you choose to automate also required strategy; most automated martech tools currently in use by companies focus on social media, but that automation could be put to better use elsewhere. 

Links/References mentioned in this episode: 

• On average 51% of companies are currently using Marketing automation: https://www.emailmonday.com/marketing-automation-statistics-overview/

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio 

When it comes to getting data on your marketing, there’s no shortage of places to look or things to analyze and interpret, but some data is more valuable than others. What analytics or data points should you actually pay attention to, and what do they really mean?

Have a marketing question you want answered? Email us at [email protected]. 

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio 

SEO has changed considerably over the last 20 years since Larry Page and Sergey Brin first came out with weighted rankings. There was a time when in investing time and money into figuring out to fool PageRank, formerly the primary driver of Google’s search algorithm paid off, but those days have long since past. 

Today, the goal of Google’s codebase is to give users the best search results possible. It’s no longer a war of who spends the most money on SEO, rather, it’s about who does the best job creating great content and taking care of their customers.

• SEO Doesn’t Work: https://www.boomtime.com/seo-doesnt-work/

Website: www.boomtime.com 

LinkedIn: https://www.linkedin.com/company/boomtime 

Twitter: @boomtime_online 

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio

Why is it so hard to get a quality website built on time and on budget? The answer is really simple: most websites are almost always built backwards, starting with design. Why doesn’t it make sense to start a website project with design? It comes down to how well you know your audience. How can you expect someone to design a website to target a specific audience if they don’t really understand your business?

Links/References mentioned in this episode:

Simon Sinek: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en

Have a marketing question you want answered? Email us at [email protected].

LinkedIn: https://www.linkedin.com/company/boomtime

Twitter: @boomtime_online

Connect with Erin: https://www.linkedin.com/in/erinebarrio

Something we hear fairly often at boomtime from our clients is “Should I run this ad? It seems like a great deal, or, “should I boost this post on Facebook? It’s getting great engagement.” The thing is, these questions really surface a bigger, more pertinent question. How does this ad or tactic tie in to their long term strategic marketing plan? Without the context of this plan, every decision is a random act of marketing.

So what does a long term strategic marketing plan look like? It’s a year-long commitment at minimum, and it’s consistently executing on that plan, day in, and day out. There are three big goals you should be aiming for in your B2B marketing:

1. Build your audience

In order to achieve these goals, you need to think of your strategy as a three-legged stool. The first leg of the stool is your website - a modern, responsive, mobile optimized site that’s updated constantly. The second stool is email marketing - delivering expert insights and great content that your audience cares about on a regular basis. Finally, the third stool, LinkedIn - amplifying your word of mouth and growing your professional network.

Links/References mentioned in this episode:

• Google operates in a mobile-first world: https://techcrunch.com/2018/03/26/google-begins-to-roll-out-its-mobile-first-index/

Have a marketing question you want answered? Email us at [email protected].

Website: www.boomtime.com

LinkedIn: https://www.linkedin.com/company/boomtime

Twitter: @boomtime_online

Connect with Bill: https://www.linkedin.com/in/billbice

Connect with Erin: https://www.linkedin.com/in/erinebarrio

In Episode 2: B2B Marketing on LinkedIn, we discussed ways to optimize your profile to target the professional audience you are seeking to grow, and increase your connection rate. Now, it’s time to think about how you can increase your engagement on LinkedIn. In this episode, Bill and Erin discuss best practices and growth hacks you can implement to get the biggest impact from your activities on LinkedIn.

Website: www.boomtime.com

Connect with Bill: https://www.linkedin.com/in/billbice