The first in a two-parter. We devote a whole podcast to a phrase we’ve repeated throughout the show - Lead Generators Need To Become Brands. We explain why this is the case… and how they do it!

We look into an absolute truth of lead generation - speed is king. But are there any exceptions? When is being slower actually better? When is there an alternative?

This week we focus on lead distribution. We cover the basics -  What is it? How do you optimise it? Why is it so important? We then jump into automating the complicated sh*t.

We talk to Alfredo Bloy-Dawson to have a look at what it takes to run lead gen on extreme high ticket items... like Spanish mansions.

This week we look at deduplication. We cover the basics, explaining the importance of what it is and how you benefit from it. We then look at the exceptions and nuances you need to consider.

This week we speak to Rich Khan from Anura and have a look at the dirty side of the industry. We examine why fraudsters are constantly evolving and why anyone buying leads needs to be agile to catch new threats.

This week we dedicate an entire episode to Lead Verification. What is it? How does it work? What are the things you really need to know? Why is it so important? This is a straight up deep dive...

We ask the question: Is it a buyer's or a seller's market right now when it comes to leads? How do you know? How do you measure? And what can you do to make the most of your position? 

In this episode we speak to Tony Cohn from Everflow to discuss the value of creating quality content for lead gen. We discuss how content can qualify leads, generate leads with more intent, and help you progress from lead gen 1.0.

In this week's podcast we look at a simple decision that can have a huge impact on performance. When taking out tech to manage your lead buying should you go for self service or choose a managed option?