We connect with Zach Measures from Everflow to look at all things partner marketing. What exactly it is and how do you use it in lead gen? What are the opportunities in partner marketing for brands, publishers and lead generators? Why are relationships so important in partner marketing? We get you answers to these questions and a lot more. 

You've probably heard that joke before, right? People comparing lead gen to the Wild West? Chaos, lawlessness? Sure, it's a joke, but where does it come from? Why does that perception exist? Is it fair? We try and answer these questions in this week's pod!

We connect with Marianne Withers from The Verity Centre to have a look at how effective outbound can be. We discuss everything from the importance of protecting the brand and training agents to building strong relationships with prospects.

Is lead generation an industry or a marketing tactic? Is this even important or is it a case of semantics? Maybe it's a life-affirming obsession (at least according to some on LinkedIn). One thing is for sure...  in the world of marketing Lead Generation is unique! 

Daniel and Simon talk through the power of the brand, looking at how it can amplify performance for lead buyers and why lead generators needs to start building their own ones. 

Double the guests, double the fun! Scott Payne from SDP Solutions and Michael Ferree from Lead Generation World to talk to us about the importance of educating lead buyers (and an awful lot more).

This week we are joined by Oren Greenberg from Kurve to look into ways lead buyers and brands can level up their lead nurturing and ultimately build stronger and longer lasting relationships.

This week we look at the importance of tracking your sources of data at a very granular level. We examine what this means, how to do it, and the benefits of doing it. It all comes back to taking control and making more sales! 

Simon is back after giving a talk about in San Diego for the Lead Generation World Conference. We go over the main differences in lead generation between the UK and the US, covering transparency, software, verticals and a lot more. 

This week we flip things around a little and try and get some tips for lead buyers from the perspective of a top lead seller. Ryan Berry from Cornerhouse Media gives us his inside track, with great advice for lead buyers on how to get started, what channels to focus on in 2022, and why randomness is a huge deal.