We're back! Season 2 is here 🙌 We ease you - and ourselves - back into it with some predictions about what we expect to see in lead gen in 2022. 

This week we welcome George Collins back to the show as we explore exactly what it takes to build a brilliant value exchange programme and why quantity always wins out in the end.

Everyone is dreaming of a secret sauce.... trouble is, there isn't one! But there is Progressive Profiling and no one really does it that much... and it's pretty damn saucy. We explain what it is and how you can use it to get a HUGE competitive advantage.

Thank you pages are massively underutilized. In this week's episode we give you 5 ideas to get more from your thank you pages and put them to better use. It all comes back to the metrics you are using to measure success. If you're chasing leads then a thank you page is the end of a journey, but if you're chasing sales a thank you page is just the beginning... 

This week we pull back the veil on the dark side of Lead Gen. We explore what Ping Post is, explain how it varies from Ping Trees, and examine how it is used to exploit the most vulnerable in society in the Pay Day Loan industry.

This week we chat to Jason Baker from Citrus Ornge who tells us his amazing story about beating addiction and building Citrus Ornge around a social mission.

This week we answer the question do data brokers add value? We also examine the kind of value do they add, how they can make themselves invaluable, and how lead buyers can measure their value add. 

This week we bring you another mini-pod where we set out 6 simple ways you can improve your lead nurturing and get more value from more of the leads you buy.

How did one man build up one of the biggest lead gen agencies in the world? We get the story of Leads.IO from CEO Tim Roemer. Expect transparency, passion, and it all coming back to quality... 

We're LIVE AT PI LIVE 2021 from Old Billingsgate London. In this first mini-pod we chat to George Collins from Leads Navigator to discuss how the show is going for him, the latest topics everyone is discussing, and a little about the best ways to educate lead buyers.