This week we answer a simple question - What makes a good lead generator?  Whether you're a lead generator looking for tips or a lead buyer wanting to identify the best people to work with, this pod is for you.

Another one of our mini-pods where we examine one issue in Lead Gen in an easily digestible form. Today, the difference between Vanity Metrics and Impact Metrics and why lead generators and marketers at the cutting edge are only focusing on Impact Metrics now.... 

This week we chat to Dr. Augustine Fou who is an expert in Digital Fraud, having spent the last 25 years studying and documenting the nexus of cybercrime and ad fraud. We speak to him about his Forbes article that looks at what happened when giants like P&G, Chase, Uber and eBay turned off their spending on digital ads... and saw ZERO impact.

In this week’s catch-up, Daniel and Simon aim to lift the lid on some of the more dubious practices that are undertaken when it comes to the sharing of personal data.

For the 25th B2C Lead Gen Podcast Episode, Daniel and Simon try and answer the question "What would would happen if brands thought like lead generators?" Spoiler alert: Turns out they will smash it! 

We caught up with Callum Dudley from Neo Media World to have a look at lead generation in the automative industry, and to also look at some ways you can squeeze more value out of leads and make every lead count.

This week we chat to Sam Dunning from Web Choice to look at SEO in Lead Gen, how to optimise your landing pages for organic ranking, and why SEO can be a brilliant opportunity for lead generators to help build our their own Lead Gen brands. 

This week we bring you a fireside chat where Simon and Daniel discuss why the ultimate goal of Lead Gen should always be sales... and what brands and lead buyers can do to gain more control over the process (and ultimately see more sales). 

This week we share content from the Lead Generation World Conference where Simon gave a talk on the 6 ways any lead buyer can take control of their lead buying. Be sure to visit Lead Generation World podcast for great Lead Gen content! 

This week we catch up with Lead Tech CEO Nigel Borwell to have a look at lead generation in the financial industry, how extra FCA restrictions increase the need for transparency, and why lead generators always have more clients than they think…