This week we chat to Dan Turner, CEO of Unity 4, to look at why good data is key to making a good call centre. We touch upon conversion rates, speed, ways to improve performance, and exceptions to the rule... 

We talk about Transparency all the time on this show, but this week we're going deep into the subject with the help of J Cromack. We look at why it's so important and why it's the key to unlocking growth. 

Low level deception is something no one is talking about, but it needs to be discussed. We're talking about small deceptions that largely go unnoticed, but that can add up to huge amounts! We show you were it occurs and how can you protect against it! 

This week we look at Publishing in Lead Generation with Ben Helyar from NetRev, with focus on ways to build long term relationships and nurture prospects to make every lead count. 

Oliver Kenyon from the Landing Page Guys speaks to us about what it takes to build the perfect landing page. This episode is absolutely jam-packed full of actionable tips that you can use to improve your landing page today.

This week Daniel and Simon strip things back to basics and look at what Validation means in Lead Generation. They go deep into how it works, the different types of validation there are, and most importantly, who should be using it! 

This week we look at how the changing landscape of digital marketing requires new technology as a method of protecting the privacy and data of consumers. We speak to Alain Desmier from Contact State about his tech and about the importance of building trust between brands and lead generators. 

This week we caught up with Alex Curtis from The Lead Engine to discuss what it takes to build lead gen brands as a method of generating more and better quality leads. 

We chat with Will Laurenson about Conversion Rate Optimisation. This can mean a lot of different things, but ultimately it always comes back to this: improving your lead generation performance and results. We chat through ways you can aim to improve your CRO and also the added benefits beyond simply capturing leads. 

In this episode we chat with Peep Laja about all things copy and messaging. We look into how improving messaging on a landing page or advert represents a huge opportunity for lead generators and brands to maximise conversion rates and performance.