Baby Got Backstory

By Marc Gutman

Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all s... more

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FAQs about Baby Got Backstory:

How many episodes does Baby Got Backstory have?

The podcast currently has 130 episodes available.

Baby Got Backstory episodes:

October 31, 2018BGBS 008: Marc Hyman and Zak Penn | Writing Hollywood Blockbuster Movies by Osmosis
BGBS Episode 008: Writing Hollywood Blockbuster Movies by Osmosis
Do you like movies? Have you seen Osmosis Jones, The Avengers, Antz, or Ready Player One? Well, today’s guests, Marc Hyman and Zak Penn, are not only well-known Hollywood screenwriters, but friends who have shaped my life and of course my view on story. So, I’m glad you’re listening as we stroll down Memory Lane to share their backstory about stories they write that resonate with millions of people.
You’ll Learn…
Becoming writers at a young age and their first breaks in the movie business
Write something different or offbeat; if it doesn’t get made, it’s far from a failure, but often the key to a career
How Hollywood and movies have changed; now watched on small screens and mostly limited to superheroes, so it’s difficult to be a feature film screenwriter
Hunger for Story: People like watching well-told stories
Differences between watching a movie in a theater with a community vs. a small screen that offers instant access and intimate setting
Most common mistakes made with storytelling include not having a full story; the ending is the most important part
Why are there bad movies? It’s hard to make things good due to collaboration
Animated movies are usually better than live action movies because of the way they’re made – workshopped
Rhythm of a story and storyboarding identifies what works and what doesn’t
Backstory is a reflection of story; it may reveal character/story development by making up a character’s actions, motivation, psychological baggage, and flaws
Some of the best movies ever made use backstory to keep you on your toes and add complexity to the story and characters
Have gratitude, help others and effect them in a positive way, and remind yourself that you have nothing to complain about
Failure early in your career can help you to learn what’s good and to look back on it fondly
Whenever you make something good, it comes back to you
Resources
Osmosis Jones
Dr. Dolittle 2
Meet the Fockers
The Perfect Score
How To Train Your Dragon
Madagascar 3
The Last Action Hero
X-Men 2
X-Men: The Last Stand
The Incredible Hulk
The Avengers
P.C.U.
Antz
Toy Story
Ready Player One
Rock Star
Out for Justice
Pee-wee’s Big Adventure
Big Top Pee-wee
Death Wish
Die Hard
Being John Malkovich
Strictly Ballroom
Get Out
American Sniper
Crazy Rich Asians
Jack Ryan
Clear and Present Danger
Marvelous Mrs. Maisel
Wonder Wheel
Spotlight
Drive
Reign of Fire
Twister
Chinatown
Unforgiven
Reservoir Dogs
The Hateful Eight
Citizen Kane
The Iron Giant
Quotes:
“Writing something that’s offbeat and doesn’t get made, it’s far from a failure. It’s often the key to a career.”- Zak Penn
“Hunger for Story: People like watching stories. They just like a good story well told.” – Zak Penn
“Backstory is the motivation of character because we live in a world where Hollywood believes that it’s nurture.” – Marc Hyman
“Whenever you make something good, it does come back to you.” – Zak Penn

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1h 7min
October 24, 2018 BGBS 007: Brian Smith | UGG | Living Joyously As a Tadpole
BGBS Episode 007: Living Joyously As a Tadpole What do goosebumps, surfing, Pink Floyd, and sheep have to do with building a billion-dollar brand? Well, for UGG boots, just about everything! You see them everywhere – the beach, mountains, cities – wherever there are chilly feet. The fashionable and functional UGG brand was founded by [...]Read More...
...more
48min
October 24, 2018BGBS 007: Brian Smith | UGG | Living Joyously As a Tadpole
What do goosebumps, surfing, Pink Floyd, and sheep have to do with building a billion-dollar brand? Well, for UGG boots, just about everything! You see them everywhere – the beach, mountains, cities – wherever there are chilly feet. The fashionable and functional UGG brand was founded by 70-year-old Brian Smith, who has a youthful spirit and infinite wisdom. Brian’s success in building a brand is a mix of philosophy, mysticism, business acumen, and emotion.
You’ll Learn…
Growing up in Australia, Brian was into surfing and sports, not shoes; never thought he was going to be an entrepreneur
Brian’s tenacity to never give up on things; he was good at a lot of things, but not the best at anything
Power of Song Lyrics: Motivation to get up and do something
One time after surfing, Brian put on his sheepskin boots from Australia and realized that they should be the “next big thing” in America
You can’t give birth to adults; every new business has to go through stages: Conception, birth, infancy, youth, teenager, and maturity
Send the right image to your target audience; make customers want something
Quit or Not Quit: Took years to earn just a small salary from the business
Overcoming his fear of sales and rejection; realized they weren’t rejecting him
Dreams going down the drain that led to blessings; enjoying what you do, not working hard, making lots of money, and having fun
The quickest way for a tadpole to become a frog is to live every day happily
Goosebumps: A decision that’s in alignment with what you’re supposed to do gives you a spark of spirituality to let you know you’re on the right track
Have faith and take action, even if you don’t know where you’re going; don’t give up when desperate
Sometimes staying in the game is more important than dominating the game to ultimately be successful
Resources
Brian Smith
The Birth of a Brand
UGG
Oprah’s Favorite Things
Quotes by Brian Smith:
“One thing that I had when I was a kid that sort of led to why I became what I did, is that tenacity to never give up on things.”
“I was never interested in dropping everything else. I was really good at lots of things, but not the best at any.”
“You can’t give birth to adults.”
“The fear of rejection was really, really
...more
48min
October 24, 2018BGBS 007: Brian Smith | UGG | Living Joyously As a Tadpole
BGBS Episode 007: Living Joyously As a Tadpole
What do goosebumps, surfing, Pink Floyd, and sheep have to do with building a billion-dollar brand? Well, for UGG boots, just about everything! You see them everywhere – the beach, mountains, cities – wherever there are chilly feet. The fashionable and functional UGG brand was founded by 70-year-old Brian Smith, who has a youthful spirit and infinite wisdom. Brian’s success in building a brand is a mix of philosophy, mysticism, business acumen, and emotion.
You’ll Learn…
Growing up in Australia, Brian was into surfing and sports, not shoes; never thought he was going to be an entrepreneur
Brian’s tenacity to never give up on things; he was good at a lot of things, but not the best at anything
Power of Song Lyrics: Motivation to get up and do something
One time after surfing, Brian put on his sheepskin boots from Australia and realized that they should be the “next big thing” in America
You can’t give birth to adults; every new business has to go through stages: Conception, birth, infancy, youth, teenager, and maturity
Send the right image to your target audience; make customers want something
Quit or Not Quit: Took years to earn just a small salary from the business
Overcoming his fear of sales and rejection; realized they weren’t rejecting him
Dreams going down the drain that led to blessings; enjoying what you do, not working hard, making lots of money, and having fun
The quickest way for a tadpole to become a frog is to live every day happily
Goosebumps: A decision that’s in alignment with what you’re supposed to do gives you a spark of spirituality to let you know you’re on the right track
Have faith and take action, even if you don’t know where you’re going; don’t give up when desperate
Sometimes staying in the game is more important than dominating the game to ultimately be successful
Resources
Brian Smith
The Birth of a Brand
UGG
Oprah’s Favorite Things
Quotes by Brian Smith:
“One thing that I had when I was a kid that sort of led to why I became what I did, is that tenacity to never give up on things.”
“I was never interested in dropping everything else. I was really good at lots of things, but not the best at any.”
“You can’t give birth to adults.”
“The fear of rejection was really, really very strong with me.”

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...more
48min
October 17, 2018 BGBS 006: Ryan Evans | Inboard Technology | Stoked! From Kitebro to Electric Vehicle CEO
BGBS Episode 006: Stoked! From Kitebro to Electric Vehicle CEO Dynamic, charismatic, intelligent, passionate, storyteller, athlete, leader, and futurist are words that describe Ryan Evans of Inboard Technology. It’s a transportation company that strives to have fewer cars on the road and replace them with short-range, electric vehicles. Ryan and his partner, Theo, are two [...]Read More...
...more
47min
October 17, 2018BGBS 006: Ryan Evans | Inboard Technology | Stoked! From Kitebro to Electric Vehicle CEO
Dynamic, charismatic, intelligent, passionate, storyteller, athlete, leader, and futurist are words that describe Ryan Evans of Inboard Technology. It’s a transportation company that strives to have fewer cars on the road and replace them with short-range, electric vehicles. Ryan and his partner, Theo, are two passionate action sports athletes looking to redefine electric vehicles and urban transportation by offering an e-transportation suite of innovative, safe, and fun vehicles.
You’ll Learn…
Marc’s first memory of Ryan: Kiteboarding in the middle of the Pamlico Sound where it’s raining and windy; Ryan is screaming, “Yeah… Gutmaaaaan!”
As a kid, if Ryan had a robot that broke, he would open it and find the electronics; Theo would open it, figure out how it worked, rebuild it, and make it better
Theo was an early influence on Ryan; support from mentors and others made a difference in Ryan’s pursuit
Most entrepreneurs don’t realize how complex and challenging something will be; you need to have drive and passion because you can’t fake it
How Inbound went from being in a dusty garage to actual office space with carpeting and adding locations in Santa Cruz, Santa Barbara, and Los Angeles
A consistent feeling of being overwhelmed and not knowing what he was doing made Ryan realize that he needed to embrace opportunities and risks to grow
Inboard’s future involves making its products better, beautiful, safer, and easy to use to empower riders
Concept of Freedom: Ryan has always had a thirst for living life to its fullest
Create value in this world by improving the lives of the people around you; have a vision to build a community, inspire people, be a leader, and have fun
Resources
Inboard Technology
Kickstarter
Pure Action Sports Best Kiteboarding
Zero Motorcycles
Toby Corey
Elon Musk Biography
Quotes:
“You just knew he was destined for bigger things.” – Marc Gutman
“Naivete. We had no idea what we were getting ourselves into.” – Ryan Evans
“I think for a lot of entrepreneurs, you don’t have any idea how complex, how challenging it’s going to be. You’ve got to have that drive and that passion.” – Ryan Evans
“Our goal was…we want to give this freedom to ever
...more
47min
October 17, 2018BGBS 006: Ryan Evans | Inboard Technology | Stoked! From Kitebro to Electric Vehicle CEO
BGBS Episode 006: Stoked! From Kitebro to Electric Vehicle CEO
Dynamic, charismatic, intelligent, passionate, storyteller, athlete, leader, and futurist are words that describe Ryan Evans of Inboard Technology. It’s a transportation company that strives to have fewer cars on the road and replace them with short-range, electric vehicles. Ryan and his partner, Theo, are two passionate action sports athletes looking to redefine electric vehicles and urban transportation by offering an e-transportation suite of innovative, safe, and fun vehicles.
You’ll Learn…
Marc’s first memory of Ryan: Kiteboarding in the middle of the Pamlico Sound where it’s raining and windy; Ryan is screaming, “Yeah… Gutmaaaaan!”
As a kid, if Ryan had a robot that broke, he would open it and find the electronics; Theo would open it, figure out how it worked, rebuild it, and make it better
Theo was an early influence on Ryan; support from mentors and others made a difference in Ryan’s pursuit
Most entrepreneurs don’t realize how complex and challenging something will be; you need to have drive and passion because you can’t fake it
How Inbound went from being in a dusty garage to actual office space with carpeting and adding locations in Santa Cruz, Santa Barbara, and Los Angeles
A consistent feeling of being overwhelmed and not knowing what he was doing made Ryan realize that he needed to embrace opportunities and risks to grow
Inboard’s future involves making its products better, beautiful, safer, and easy to use to empower riders
Concept of Freedom: Ryan has always had a thirst for living life to its fullest
Create value in this world by improving the lives of the people around you; have a vision to build a community, inspire people, be a leader, and have fun
Resources
Inboard Technology
Kickstarter
Pure Action Sports Best Kiteboarding
Zero Motorcycles
Toby Corey
Elon Musk Biography
Quotes:
“You just knew he was destined for bigger things.” – Marc Gutman
“Naivete. We had no idea what we were getting ourselves into.” – Ryan Evans
“I think for a lot of entrepreneurs, you don’t have any idea how complex, how challenging it’s going to be. You’ve got to have that drive and that passion.” – Ryan Evans
“Our goal was…we want to give this freedom to everybody. That was always in our DNA.” – Ryan Evans

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...more
47min
October 10, 2018 BGBS 005: Matt Kazam | Laughing At Business
BGBS Episode 005: Laughing At Business Matt Kazam is a headlining comedian in Las Vegas. With 29 years of experience, he has performed more than 6,000 shows in 42 states and seven countries. Matt founded They Laugh You Win which leverages his experience and the power of humor to provide the highest level of corporate entertainment, innovative [...]Read More...
...more
1h 2min
October 10, 2018BGBS 005: Matt Kazam | Laughing At Business
Matt Kazam is a headlining comedian in Las Vegas. With 29 years of experience, he has performed more than 6,000 shows in 42 states and seven countries. Matt founded They Laugh You Win which leverages his experience and the power of humor to provide the highest level of corporate entertainment, innovative and entertaining training programs, and face-to-face marketing content. Matt’s energetic style, witty observations, and unassuming charm are the driving forces behind his unique and hilarious comedy and learning events. Through humor, Matt has taught thousands of people and helped hundreds of companies accomplish their goals. After all, we all like to laugh, even at work, because it feels good.
You’ll Learn…
Matt was introduced to comedy while still in the womb; began performing for family and friends at 3 years old and started making money from it at age 6
Humor in business – not about your sense of humor, but understanding how to make others laugh; think about your audience first and yourself second
Can maintain your core essence and be authentic, even if you tweak your routine for the audience to increase engagement, build trust, and make a connection
As a shy, chubby child growing up in New York, Matt could either learn how to fight or learn how to be funny; used comedy as a defense mechanism
Create a career in comedy by understanding the science of it; only two reasons why people laugh – commonality and superiority
Matt’s Obstacles: Getting fired, his venue being blown up, and overcoming Guillain-Barre Syndrome; find humor in dark moments to make situations better
40 is not the New 20: Matt’s show is not just his story, but “our” story; good comedians look at the world like it’s a funny place, great ones don’t
Matt uses comedy to do good; performs at hospitals and other places where people are in need of comic relief
They Laugh You Win: Humor is a form of verbal and non-verbal communication; it’s the universal language
Being funny can be taught; funny lives inside all of us, and we’re born comedians
Three Rings of Stand Up Comedy: Public speaking, performing, and joke writing
Resources
Matt Kazam’s Website
They Laugh You Win
Matt Kazam on LinkedIn
Pat Cooper
Chris Rock
Guillain-Barre Syndrome
Quotes by Matt Kazam:
“I’ve been using the power of story pretty much my whole life, so I understand why it’s valuable.”
“Something I learned pretty early on is that it didn’t really matter about my sense of humor. It was about me understanding, how could I make them laugh.”
“If you use humor, people are going to be way more empathetic toward your cause.”
“Back then, if you weren’t funny, they cut off your head. Now, if you’re not funny, they give you an HBO special.”

Matt Kazam is a headlining comedian in Las Vegas. With 2
...more
1h 2min
October 10, 2018BGBS 005: Matt Kazam | Laughing At Business
BGBS Episode 005: Laughing At Business
Matt Kazam is a headlining comedian in Las Vegas. With 29 years of experience, he has performed more than 6,000 shows in 42 states and seven countries. Matt founded They Laugh You Win which leverages his experience and the power of humor to provide the highest level of corporate entertainment, innovative and entertaining training programs, and face-to-face marketing content. Matt’s energetic style, witty observations, and unassuming charm are the driving forces behind his unique and hilarious comedy and learning events. Through humor, Matt has taught thousands of people and helped hundreds of companies accomplish their goals. After all, we all like to laugh, even at work, because it feels good.
You’ll Learn…
Matt was introduced to comedy while still in the womb; began performing for family and friends at 3 years old and started making money from it at age 6
Humor in business – not about your sense of humor, but understanding how to make others laugh; think about your audience first and yourself second
Can maintain your core essence and be authentic, even if you tweak your routine for the audience to increase engagement, build trust, and make a connection
As a shy, chubby child growing up in New York, Matt could either learn how to fight or learn how to be funny; used comedy as a defense mechanism
Create a career in comedy by understanding the science of it; only two reasons why people laugh – commonality and superiority
Matt’s Obstacles: Getting fired, his venue being blown up, and overcoming Guillain-Barre Syndrome; find humor in dark moments to make situations better
40 is not the New 20: Matt’s show is not just his story, but “our” story; good comedians look at the world like it’s a funny place, great ones don’t
Matt uses comedy to do good; performs at hospitals and other places where people are in need of comic relief
They Laugh You Win: Humor is a form of verbal and non-verbal communication; it’s the universal language
Being funny can be taught; funny lives inside all of us, and we’re born comedians
Three Rings of Stand Up Comedy: Public speaking, performing, and joke writing
Resources
Matt Kazam’s Website
They Laugh You Win
Matt Kazam on LinkedIn
Pat Cooper
Chris Rock
Guillain-Barre Syndrome
Quotes by Matt Kazam:
“I’ve been using the power of story pretty much my whole life, so I understand why it’s valuable.”
“Something I learned pretty early on is that it didn’t really matter about my sense of humor. It was about me understanding, how could I make them laugh.”
“If you use humor, people are going to be way more empathetic toward your cause.”
“Back then, if you weren’t funny, they cut off your head. Now, if you’re not funny, they give you an HBO special.”

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...more
1h 2min

FAQs about Baby Got Backstory:

How many episodes does Baby Got Backstory have?

The podcast currently has 130 episodes available.