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Baby Got Backstory
Baby Got Backstory episodes
- BGBS 001: Jeff Hoffman | Priceline.com | Dream Big, Work Hard, Create Value
He may not be as well-known as William Shatner, but Jeff Hoffman knows him. Jeff has gained global insight and experience from launching and growing various companies, including Priceline.com. His impact on how we travel and do things in life has been significant. Jeff has built a career by innovating through entrepreneurship and seeking out solutions that create industry shifts – from the way we book airline tickets to how we create entrepreneurship in emerging economies across the continents.
You’ll Learn…
- Purpose and process of starting Priceline.com was to create buyer-driven commerce and harvest consumer demand
- Challenge for Priceline was on the consumer side – needed to get people to trust it and change consumer behavior
- When you check in at airports today, you can use a kiosk that prints your boarding pass; you can thank Jeff for those kiosks and saving you time
- Entrepreneurship is the tool, not the purpose of solving big problems; people complain when there’s a problem, entrepreneurs are the ones to take action
- Entrepreneurship went from being crazy and can’t find a job to being cool; Jeff made a connection between goals and dreams with the work he could do
- Jeff’s Formula for Success: Dream Big, Work Hard, Create Value
- Nothing is ever easy, and there are always obstacles; shake off failures and learn from them
- Jeff spends time mentoring entrepreneurs around the world and teaching them how to turn ideas into businesses – making their dreams a reality
- Badge of honor used to be working for a major company for numerous years; now it’s about the gig economy where you have multiple jobs to reach fulfilment
- Jeff uses stories to learn something and get his point across; makes customers the heroes of his stories
- Be an entrepreneur with an eye for wonder and non-stop intellectual curiosity; what are successful people doing that others aren’t doing?
Resources
- Jeff Hoffman
- Scale
- Priceline
Quotes from Jeff Hoffman:
“Entrepreneurship is a set of tools you use to solve a problem. It’s a mindset and it’s a tool set to take you anywhere you want to go.”
“Solving problems and making things more efficient is a DNA thing for me.”
“Nothing is ever easy. But nothing worth having is ever easy. There’s always a lot of obstacles, which just makes the victory that much sweeter.”
“Get to know them (customers). Listen to them, don’t listen to what your competitors are doing.”
49 min - BGBS 001: Jeff Hoffman | Priceline.com | Dream Big, Work Hard, Create ValueBGBS Episode 001: Dream Big, Work Hard, Create Value He may not be as well-known as William Shatner, but Jeff Hoffman knows him. Jeff has gained global insight and experience from launching and growing various companies, including Priceline.com. His impact on how we travel and do things in life has been significant. Jeff has built [...]Read More...49 min
- BGBS 001: Jeff Hoffman | Priceline.com | Dream Big, Work Hard, Create ValueBGBS Episode 001: Dream Big, Work Hard, Create Value
He may not be as well-known as William Shatner, but Jeff Hoffman knows him. Jeff has gained global insight and experience from launching and growing various companies, including Priceline.com. His impact on how we travel and do things in life has been significant. Jeff has built a career by innovating through entrepreneurship and seeking out solutions that create industry shifts – from the way we book airline tickets to how we create entrepreneurship in emerging economies across the continents.
You’ll Learn…
- Purpose and process of starting Priceline.com was to create buyer-driven commerce and harvest consumer demand
- Challenge for Priceline was on the consumer side – needed to get people to trust it and change consumer behavior
- When you check in at airports today, you can use a kiosk that prints your boarding pass; you can thank Jeff for those kiosks and saving you time
- Entrepreneurship is the tool, not the purpose of solving big problems; people complain when there’s a problem, entrepreneurs are the ones to take action
- Entrepreneurship went from being crazy and can’t find a job to being cool; Jeff made a connection between goals and dreams with the work he could do
- Jeff’s Formula for Success: Dream Big, Work Hard, Create Value
- Nothing is ever easy, and there are always obstacles; shake off failures and learn from them
- Jeff spends time mentoring entrepreneurs around the world and teaching them how to turn ideas into businesses – making their dreams a reality
- Badge of honor used to be working for a major company for numerous years; now it’s about the gig economy where you have multiple jobs to reach fulfilment
- Jeff uses stories to learn something and get his point across; makes customers the heroes of his stories
- Be an entrepreneur with an eye for wonder and non-stop intellectual curiosity; what are successful people doing that others aren’t doing?
Resources
- Jeff Hoffman
- Scale
- Priceline
Quotes from Jeff Hoffman:
“Entrepreneurship is a set of tools you use to solve a problem. It’s a mindset and it’s a tool set to take you anywhere you want to go.”
“Solving problems and making things more efficient is a DNA thing for me.”
“Nothing is ever easy. But nothing worth having is ever easy. There’s always a lot of obstacles, which just makes the victory that much sweeter.”
“Get to know them (customers). Listen to them, don’t listen to what your competitors are doing.”
49 min - BGBS 002: Brad Ludden of First Descents – Out Living It…Fighting the Cancer Epidemic with Adventure
When you’re in your 20s, time is spent on holding down a job, making friends, and paying rent. On top of all that, could you imagine having to fight cancer at that age? About 70,000 young adults are diagnosed annually with cancer. Fortunately, Brad Ludden, a professional kayaker, created an organization called First Descents (FD). It leverages the healing power of adventure to help young adults diagnosed with cancer. The physical, social, and emotional transformation for participants is real and powerful.
You’ll Learn…- Quality of life that growing up in the mountains and with nature offers
- Brad started kayaking at 9 – spent much of the time being scared and crying; eventually, he fell in love with the sport and became obsessed with it
- Brad’s first experience with cancer (aunt’s diagnosis) – wanted to help, but didn’t know how to; it inspired him to create FD
- Brad started to teach kids with cancer how to kayak because of how much positivity and growth it brought to his life; could be transformational for them
- Kayaking helps cancer patients rise to the challenge and obstacle of the river and apply what they learn about themselves to recovery from cancer
- Society treats people differently after the diagnosis (like they’re fragile), but the river doesn’t discern – treats everyone equally, empowers them to face their fight
- Cancer creates a sense of isolation and alienation; outdoor adventures are catalysts that create a tribe around a shared experience of cancer
- People, passion, and processes involved in starting FD and making it successful; research now supports such alternative ways of healing
- Importance of nicknames to differentiate participants and develop a new identity other than the cancer patient
Resources:- First Descents
- Stoke Broker
- Lonesome Dove
Quotes by Brad Ludden:
“Rivers are ever present. They’re such a source of life around the world, and they are everywhere.”
“It’s (kayaking) all I knew. It’s the one gift I had to give.”“Most good things in life come with challenges (such as kayaking). I just knew that if we could deliver this experience in a positive way to people with cancer, that it could be transformational.”“That sense of accomplishment and growth and transformation is very real.”When you’re in your 20s, time is spent on holding down a job, making friends, and paying rent. On top of all that, could you imagine having to fight cancer at that age? About 70,000 young adults are diagnosed annually with cancer. Fortunately, Brad Ludden, a professional kayaker, created an organization called First Descents (FD). It leverages the healing power of adventure to help young adults diagnosed with cancer. The physical, social, and emotional transformation for participant
44 min - BGBS 001: Jeff Hoffman Priceline.com Founder – Dream Big, Work Hard, Create Value
He may not be as well-known as William Shatner, but Jeff Hoffman knows him. Jeff has gained global insight and experience from launching and growing various companies, including Priceline.com. His impact on how we travel and do things in life has been significant. Jeff has built a career by innovating through entrepreneurship and seeking out solutions that create industry shifts – from the way we book airline tickets to how we create entrepreneurship in emerging economies across the continents.
You’ll Learn…
- Purpose and process of starting Priceline.com was to create buyer-driven commerce and harvest consumer demand
- Challenge for Priceline was on the consumer side – needed to get people to trust it and change consumer behavior
- When you check in at airports today, you can use a kiosk that prints your boarding pass; you can thank Jeff for those kiosks and saving you time
- Entrepreneurship is the tool, not the purpose of solving big problems; people complain when there’s a problem, entrepreneurs are the ones to take action
- Entrepreneurship went from being crazy and can’t find a job to being cool; Jeff made a connection between goals and dreams with the work he could do
- Jeff’s Formula for Success: Dream Big, Work Hard, Create Value
- Nothing is ever easy, and there are always obstacles; shake off failures and learn from them
- Jeff spends time mentoring entrepreneurs around the world and teaching them how to turn ideas into businesses – making their dreams a reality
- Badge of honor used to be working for a major company for numerous years; now it’s about the gig economy where you have multiple jobs to reach fulfilment
- Jeff uses stories to learn something and get his point across; makes customers the heroes of his stories
- Be an entrepreneur with an eye for wonder and non-stop intellectual curiosity; what are successful people doing that others aren’t doing?
Resources
- Jeff Hoffman
- Scale
- Priceline
Quotes from Jeff Hoffman:
“Entrepreneurship is a set of tools you use to solve a problem. It’s a mindset and it’s a toolset to take you anywhere you want to go.”
“Solving problems and making things more efficient is a DNA thing for me.”
“Nothing is ever easy. But nothing worth having is ever easy. There’s always a lot of obstacles, which just makes the victory that much sweeter.”
“Get to know them (customers). Listen to them, don’t listen to what your competitors are doing.”
He may not be as well-known as William Shatner, but Jeff Hoffman knows him. Jeff has gained global insight and experience from launching and growing various companies, including Priceline.com. His impact on how we travel and do things in life has been significant. Jeff has built a career by innovating through entrepreneurship and seeking out solutions that create industry shifts – from the wa
49 min - BGBS 000: Marc Gutman | WILDSTORY Founder | I Like Big BackstoriesBGBS Episode 000: I Like Big Backstories (TRAILER)
Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast.
Marc is a storyteller, entrepreneur, adventurer, and idealist who enjoys cold beer, strong coffee, hidden beaches, Colorado mountains, and fluffy snow.
He also loves hearing other people’s stories – especially learning their backstory on how they got to where they are today. Stories answer fundamental questions: Who am I? How did I get here? Where am I going?
Stories provide inspiration, insight, motivation, and knowledge. We rely on stories to interpret the world and find meaning.
We are always trying to find ourselves in other people’s stories. How do you relate? Ideas are triggered in your mind to put yourself in someone else’s story.
We all have a great story to tell! Ready to learn from great guests and their stories?
Resources
- WILDSTORY
- WILDSTORY on Facebook
- Marc Gutman on Twitter
- Marc Gutman on Instagram
- Marc Gutman on LinkedIn
Quotes from Marc Gutman:
“I love big stories, and I cannot lie.”
“Along my journey of writing my own story, I’ve always loved hearing other people’s stories – especially learning how they got to where they are today.”
“As humans, we rely on stories to interpret the world.”
“Story is how we tribe.”
6 min - BGBS 000: Marc Gutman | WILDSTORY Founder | I Like Big Backstories
Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast.
Marc is a storyteller, entrepreneur, adventurer, and idealist who enjoys cold beer, strong coffee, hidden beaches, Colorado mountains, and fluffy snow.
He also loves hearing other people’s stories – especially learning their backstory on how they got to where they are today. Stories answer fundamental questions: Who am I? How did I get here? Where am I going?
Stories provide inspiration, insight, motivation, and knowledge. We rely on stories to interpret the world and find meaning.
We are always trying to find ourselves in other people’s stories. How do you relate? Ideas are triggered in your mind to put yourself in someone else’s story.
We all have a great story to tell! Ready to learn from great guests and their stories?
Resources
- WILDSTORY
- WILDSTORY on Facebook
- Marc Gutman on Twitter
- Marc Gutman on Instagram
- Marc Gutman on LinkedIn
Quotes from Marc Gutman:
“I love big stories, and I cannot lie.”
“Along my journey of writing my own story, I’ve always loved hearing other people’s stories – especially learning how they got to where they are today.”
“As humans, we rely on stories to interpret the world.”
“Story is how we tribe.”
Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast.
Marc is a storyteller, entrepreneur, adventurer, and idealist who enjoys cold beer, strong coffee, hidden beaches, Colorado mountains, and fluffy snow.
He also loves hearing other people’s stories – especially learning their backstory on how they got to where they are today. Stories answer fundamental questions: Who am I? How did I get here? Where am I going?
Stories provide inspiration, insight, motivation, and knowledge. We rely on stories to interpret the world and find meaning.
We are always trying to find ourselves in other people’s stories. How do you relate? Ideas are triggered
6 min - BGBS 000: Marc Gutman | WILDSTORY Founder | I Like Big BackstoriesBGBS Episode 000: I Like Big Backstories (TRAILER) Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast. Marc is a storyteller, entrepreneur, adventurer, and idealist who enjoys cold beer, strong coffee, [...]Read More...6 min
- BGBS 000: I Cannot Lie… I Like Big Backstories
Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast.
Marc is a storyteller, entrepreneur, adventurer, and idealist who enjoys cold beer, strong coffee, hidden beaches, Colorado mountains, and fluffy snow.
He also loves hearing other people’s stories – especially learning their backstory on how they got to where they are today. Stories answer fundamental questions: Who am I? How did I get here? Where am I going?
Stories provide inspiration, insight, motivation, and knowledge. We rely on stories to interpret the world and find meaning.
We are always trying to find ourselves in other people’s stories. How do you relate? Ideas are triggered in your mind to put yourself in someone else’s story.
We all have a great story to tell! Ready to learn from great guests and their stories?
Resources
- WILDSTORY
- WILDSTORY on Facebook
- Marc Gutman on Twitter
- Marc Gutman on Instagram
- Marc Gutman on LinkedIn
Quotes from Marc Gutman:
“I love big stories, and I cannot lie.”
“Along my journey of writing my own story, I’ve always loved hearing other people’s stories – especially learning how they got to where they are today.”
“As humans, we rely on stories to interpret the world.”
“Story is how we tribe.”
Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast.
Marc is a storyteller, entrepreneur, adventurer, and idealist who enjoys cold beer, strong coffee, hidden beaches, Colorado mountains, and fluffy snow.
He also loves hearing other people’s stories – especially learning their backstory on how they got to where they are today. Stories answer fundamental questions: Who am I? How did I get here? Where am I going?
Stories provide inspiration, insight, motivation, and knowledge. We rely on stories to interpret the world and find meaning.
We are always trying to find ourselves in other people’s stories. How do you relate? Ideas are triggered in your mind to put yourself in someone else’s story.
We all have a great story to tell! Ready to learn from great guests and their stories?
Resources
- WILDSTORY
- WILDSTORY on Facebook
- Marc Gutman on Twit
6 min - BGBS 000: Marc Gutman WILDSTORY Founder: I Like Big Backstories
Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast.
Marc is a storyteller, entrepreneur, adventurer, and idealist who enjoys cold beer, strong coffee, hidden beaches, Colorado mountains, and fluffy snow.
He also loves hearing other people’s stories – especially learning their backstory on how they got to where they are today. Stories answer fundamental questions: Who am I? How did I get here? Where am I going?
Stories provide inspiration, insight, motivation, and knowledge. We rely on stories to interpret the world and find meaning.
We are always trying to find ourselves in other people’s stories. How do you relate? Ideas are triggered in your mind to put yourself in someone else’s story.
We all have a great story to tell! Ready to learn from great guests and their stories?
Resources
- WILDSTORY
- WILDSTORY on Facebook
- Marc Gutman on Twitter
- Marc Gutman on Instagram
- Marc Gutman on LinkedIn
Quotes from Marc Gutman:
“I love big stories, and I cannot lie.”
“Along my journey of writing my own story, I’ve always loved hearing other people’s stories – especially learning how they got to where they are today.”
“As humans, we rely on stories to interpret the world.”
“Story is how we tribe.”
Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast.
Marc is a storyteller, entrepreneur, adventurer, and idealist who enjoys cold beer, strong coffee, hidden beaches, Colorado mountains, and fluffy snow.
He also loves hearing other people’s stories – especially learning their backstory on how they got to where they are today. Stories answer fundamental questions: Who am I? How did I get here? Where am I going?
Stories provide inspiration, insight, motivation, and knowledge. We rely on stories to interpret the world and find meaning.
We are always trying to find ourselves in other people’s stories. How do you relate? Ideas are triggered in your mind to put yourself in someone else’s story.
We all have a great story to tell! Ready to learn from great guests and their stories?
Resources
- WILDSTORY
- WILDSTORY on Facebook
- Marc Gutman on Twit
6 min
About Baby Got Backstory
From the publisher's feed
Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his ene...