This week Chris Cochran, CEO & Co-Founder of Hacker Valley Media, joins to discuss the power of storytelling and the mindset of the cybersecurity practitioner.

He has spent many years in the cybersecurity space and now tells stories for a living, including the comparison that cybersecurity practitioners are super athletes, going to battle everyday, training and pushing their craft to new horizons.

Kate Neuens, Marketing Manager at Beyond Identity, joins to discuss switching industries and building a cohesive skillset.

Jon-Eric Cornellier joins to discuss how to best market your company's capabilities at industry events, even when your team is small. He stresses the importance of cultivating 'buy-in' among team members and potential clients to successfully form relationships.

Peter Wheeler,  joins to discuss how Product Led Growth can form bonds between the customer and product, allowing the features to do the heavy marketing lift. He also lays out the framework for a freemium model that enables the customer to try a product and integrate it in their daily usage prior to signing any hefty contracts.

He's launching his very own podcast soon! Be sure to subscribe: https://www.heygoodchat.org/

In this episode of season 13, Kerry Guard chats with Matt Hathaway, Chief Marketing & Strategy Officer at TrueFort. Matt Hathaway shares about the changes in the cybersecurity industry and the dangers of over-promising.

In this episode, Kerry Guard chats with Rachel Ratchford, Head of Marketing Communications at Cobalt.io. Rachel Ratchford shares about managing small, efficient teams across time zones.

In this episode, Kerry Guard chats with Xuan Liao, Chief Marketing Officer Americas at Roboyo. Xuan Liao shares about SEO thought leadership and building a foundation with search marketing at the core.

In this episode of season 13, Kerry Guard chats with Anna Hrach, Senior Strategist at Convince and Convert. Anna Hrach shares how the industry has changed through the pandemic as well as how the mindset of the "Marketing Funnel" is antiquated and should be replaced with Customer Journeys.

In this episode, Kerry Guard chats with Patrick Garrity. Standing desk to standing desk, they dug into how to be decisive. 

As marketing leaders trying to grow tech companies, you have to make 100 decisions a day, which can get overwhelming and daunting. Patrick somehow managed to find his way through that. 

He shares how he's been able to do this daily while moving towards lofty goals and getting the magical thing about how Patrick does this is that he gets buy-in from key stakeholders every step of the way. 

It's not just about making decisions, but how you make those decisions and then bring people in along with you to agree to those decisions that you're making fast and furious.

Patrick Garrity is a Go to Market specialist with over 15+ years of experience providing marketing, sales, and product expertise to high-growth SaaS startups with a primary focus on Cybersecurity.

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Brianna Doe, Senior Demand Generation Manager at Inventables. Brianna explains the importance of the customer experience and how you should pull your audience in and take them on a journey.

Brianna Doe is a marketing leader with ten years of experience driving growth and revenue and building engagement communities. She's driven over a million and monthly revenue two times the email subscribers and grew social channels by 70% for one of her customers.

This podcast is powered by MKG Marketing. Finally!! A Digital Marketing agency you don't have to micromanage. Besides, growth shouldn't be this hard.

Chapters
00:00 Intro and LinkedIn Fame
 04:05 From Film School to Funnels
 08:50 What Is Customer Engagement
 14:20 Trust vs Relationship
 19:45 Personalization Beyond the Name
 26:00 Data Ethics and Web3
 32:30 Stepping Into Their Shoes
 38:15 Messaging Makeover
 43:00 Surprising Channels
 47:30 Measurement in a Dark Funnel World
 53:15 Loyalty, Referrals and the Next Step
 57:00 Wrap-Up and Words of Wisdom