Our MacWorld Expo Special delves into the origins of an online backup service's customer service & support infrastructure, from passing around a GMail account to helping people feel less powerless and/or vulnerable.

Excuse the echo. Press rooms are great but often awful for acoustics.

SPONSORS

• Squarespace: everything you need to get started making a website. Visit the link and use the offer code mentioned in the show (part of the show's name) for 10% off
• Igloo: an intranet you'll actually like and use. Visit the link to learn more and support the show. It's free for up to 10 users!

PANELISTS

• Gleb Budman, CEO/co-founder
• Ken Manjang
• Nathan Wieneke
• Yev Pusin, Social Media Magician

SHOWNOTES

• Backblaze does online backup. If you don't really back up your data, get with the program and do it somehow, somewhere.
• Gleb wrote a great piece for TheNextWeb about how many co-founders you need (and how Backblaze got five).
• Ain't Nathan handsome?
• The Backblaze blog is one of those "brand" blogs that actually posts worthwhile stuff, like clips of Chief O'Brien from Star Trek: DS9 talking about the importance of backup.
• Yev once made a formal request to the NSA to provide him with a copy of all his data they had a copy of. SPOILER ALERT: They said no!