Backstage Business Boss

From corporate COG to six figure entrepreneur, Nicole Laino helps business owners realize that their pasts and paths have purpose. Join me for an inspiring conversation!

In person events can be so amazing for business owners; great ways to connect, present workshops, and up sell other products and services. But what happens to an in person event company when a pandemic closes down the world? Meet my guest, Christy Burch, and be inspired by the ways she's kept her event company afloat during a most uncertain time.

Today's guest is Cody Burch, from the Cody Builds a Business Podcast. We talk all about marketing funnels....and how to have a laid back launch. So good!

This week's show is a special one! Meet Shelli Varela, a master storyteller who has an amazing story of her own. Get ready to be inspired by this powerhouse!

Jamie Bright has had to pivot. And is starting over from scratch.
Listen in on what she is doing for those entrepreneurs in the messy middle.

Have you ever heard the term integrator? Online Business Manager? Online producer?

These are all terms that basically mean the same thing.
But what is it? And do YOU need one?

Find out in this episode of the Backstage Business Boss podcast

IF you’re in the online space...it’s not a matter of ‘IF” you’ll have haters...it’s When.

So let’s talk about what happens “after” the haters come knocking on your door….and what to do about it.

Today's guest is artist Tracy Weinzapfel. She shares with us her personal struggles, the closing of her studio doors with no desire to create...to present day, where she has opened those doors, found HERSELF through her creativity, and is now inspiring others to do the same.
Her online membership - Your Artful Journey - is inspiring women from all over the world to take time for themselves on a path to re-discovery.

Have you ever felt that your joy was squashed, your creativity stifled or your voice silenced? What about feeling like something is missing that you're not really being who you were meant to be or do well in this episode, I talk about the, how and the why behind the producing of this podcast and what that means for you. 

I got to tell you, this podcast has been in my head and on my heart for quite some time. In fact, I've revisited launching this darn thing over the past two years,

but for whatever reasons, it kept getting pushed to the back burner. So let's back up things just a little bit. My first career was in the broadcast and corporate video worlds as an award-winning video producer. I was good at managing projects, creatives and egos. After a great run as a video producer, I saw an opportunity to do something completely different,
a need that was in my community. You see my then 10 year old daughter was interested in drama and theater, but there just weren't any classes or lessons nearby for her to participate in. So what happens when an entrepreneur can't find a solution? She creates one of course, and that led me to creating a nonprofit youth arts Academy. And from that built a successful six figure after-school drama club program through all of this.

Unfortunately, I found myself in a Loveless non-supportive marriage that finally came to an end. Now, for those of you whose partners or spouses don't understand your entrepreneurial instincts and passions, I see you and I know how hard it can be. Now. I'm not saying a divorce is the answer, but for me it was freedom. What I realized that while in this relationship,
my joy and dreams were squashed. My confidence was constantly, and I wasn't supported in any of my efforts, dreams or goals, and that's really no way to live. So has it turned out of course was the best thing that happened for me. And it was finally time for me to shift the narrative in my head, my own head and channel my dreams, rekindle my passions and step into the person I was meant to be now as a person who loves to learn, I became very intrigued in the online space. What was it all about? I think this is a great way to scale a business. Could I actually do something like this? These were all voices that I was hearing in my head. Have you ever had that knowing feeling in your gut, that feeling of not wanting to settle for status quo, if there was, or is something grander a bigger impact to be made this unsettled feeling that there was something more rattles around in my entire being and I just can't, I can't shake it. 

Whether you're 35 with three kids under the age of five or entering your second act of your life. My hope is that you'll find hope through these stories of women who are changing the narrative for themselves at any age, inspiration, inspiration, to dream, to see yourselves in these stories and really have a vision for what's possible for you and discovering or rediscovering your purpose.

www.backstagebusinessboss.com

Have you needed to pivot? How have you pivoted, I'll tell you what I've done to generate new revenue streams during the year of change.

How many people choose a word that will define their coming year? Like focus or breakthrough or patients? Well, I think the word for last year 2020 should be pivot so many people, including myself did just that. So prior to COVID, I had a thriving in-person after school theater, arts drama club business for the past 13 years, this six figure business was solid, satisfying, and had been my baby for more than a decade. But in one fell swoop, my business was shut down. You see, our business model is such that we conduct all of our classes, our drama clubs on school campuses. So when the school shut down, so did my business, what a punch in the gut.

I kept waiting and hoping that this COVID thing would all be over in a few weeks and we could resume and get back to normal to finish out the school year. No such luck, not only were we shut down, but at the recording of this episode, there's still no end in sight. We continue to be at the school districts, mercy and what they deem appropriate and safe.

And I totally get it. I don't like it, but I get it. And so not one to sit around, waiting for things to get back to normal. I decided to pivot. 

In this episode, I share with you the three things I did to pivot...and what you can do, too!

www.backstagebusinessboss.com