It’s the end of 2023 which means a lot of bad business marketing ideas for small businesses for 2024. Is doing your own podcast promoting your small business a good idea? Maybe Not. Learn more in Bad-Business-Marketing-Ideas-2024-Bob Davis Podcast 1124.

Firstly the actual definition of marketing involves identifying a need in the market.

Secondly is developing a service or product that serves the needs you’ve identified.

To sum up marketing is taking a service or product to market.

Thirdly getting the word out is advertising.

But most small business people think marketing is all those things.

These days there are a lot of bad ideas for ‘marketing’ your business in 2024.

In fact a small business owner has to be wary of ideas involving social media ‘marketing’.

Take the case of a new idea prominent on YouTube.

Specifically the suggestion small businesses should do their own podcasts and put them on YouTube.

Because YouTube’s algorithms have been changed to ‘find an audience’ for your podcast.

All in all a great idea.

Right?

On the other hand you might already have a successful business.

Because you’ve figured out how to super serve that need you identified when you set up the business.

All of the sudden in addition to everything else you have to do…

At the same time you have to produce and ‘market’ your podcast.

After that your video channel and podcast have to be marketed.

Finally the other day someone I didn’t know walked up to me in the grocery store.

What’s more without a word of introduction he wondered if I had ‘monetized’ yet.

To paraphrase Joe Kennedy without reservation…

Advice from strangers about my YouTube Channel…

Is the most compelling evidence the trend may be peaking.

By all means I think small businesses need to advertise.

But it’s equally important we spend our time where it helps the business the most.

Compared to being in the media business at the same time.

Sponsored by 36 LYN

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