This episode is brought to you by my free masterclass, Bossy. Summer School: How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time.  It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.

Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy. 

I created Bad Cookie for Bossy. Copy College only, but seeing as he’s already got a bit of a fanbase, I couldn’t help but share a bit about him, and how I built the very bold character that he is — and then brought that character to life through words. 

In this episode, I cover: 

• How I came up with the Bad Cookie concept 
• The creative exercises that developed the voice
• Brainstorming word + phrase banks 
• Bad Cookie's fun About Us page (+ dating profile!) 
• Writing welcome emails in character 
• Using content themes + caption formulas 
• Examples of Bad Cookie's Insta captions
• Attention-grabbing unboxing copy 

For a complete step-by-step of Bad Cookie's About Us page, head to bossycreative.com to download the Can I Get Your Attention?  workbook, which shows you how to create a non-boring About Us page in 4 steps. Just like Bad Cookie.

Wanna be friends?

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• @alycealyce Instagram 
• @bossy.copywriting Instagram

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