Badass and Bulletproof

Badass and Bulletproof

By Shona GatesBusiness
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Badass and Bulletproof episodes

  • The Highs and Lows Of 2024—What I Learned The Hard Way
    Babe, 2024 was a wild ride—and I’m not holding back. In this episode of **Badass + Bulletproof**, I’m getting real about the biggest mistakes I made this year, the lessons they taught me, and how I’m stepping into 2025 with more clarity, boundaries, and confidence than ever.
    From taking on work that drained me, to ignoring my gut (big mistake), to finally letting go of offers that no longer served me—I'm sharing it all so you can avoid the same pitfalls and step into your CEO power *sooner.*
    **Inside this episode, I dive into:**
    💥 Why taking a 3-month contract job nearly broke me mentally.
    💥 The dangers of overgiving and how it almost led to burnout.
    💥 What happens when you ignore your intuition and say "yes" when you should say "HELL NO."
    💥 Staying in your genius zone and why doing *everything* isn't the flex you think it is.
    💥 The relief that comes when you finally let go of what’s not working.
    If you've ever felt like you're holding on too tight, saying yes too much, or struggling to trust your gut—this one’s for you.
    Ready to level up and learn from my mistakes* Hit play and let’s get into it.
    🎧 Listen now →
    Tag me with your biggest takeaway!
    🔗 Explore Working with me www.sexyselfish.com/services
    🚀 Help Us Thrive:
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    www.tiktok.com/@shonagates.co
    www.instagram.com/shonagates.co
    www.facebook.com/sexyselfish
    www.youtube.com/c/ShonaGates/featured
    @shona-gates
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    - Business mistakes entrepreneurs make
    - Lessons learned in business growth
    - Overcoming burnout in entrepreneurship
    - Setting boundaries as a business owner
    - How to scale your business with ease
    - Entrepreneurial mindset shifts
    - Business growth strategies for women
    - Learning from failure in business
    - Avoiding burnout in small business
    - Business lessons from 2024
    - Letting go of unaligned offers
    - Staying in your business genius zone
    - Female entrepreneur mistakes and lessons
    - How to trust your intuition in business
    - Scaling a business without overwhelm
    33 min
  • How High-Level Women Think
    Some of my clients are multi-millionaires. Some are brands you know by name. And guess what? They didn’t get there by playing it safe, and neither will you.
    In today’s episode of Badass + Bulletproof, I’m pulling back the curtain on what separates high-level women from those who stay stuck spinning their wheels. I’m talking about the mindset shifts, the bold moves, and the no-BS strategies that take you from playing small to scaling big.
    You’ll learn:
    🔥 Why high-level women make decisions FAST (and why overthinking is killing your growth).
    🔥 How they ditch ego, take radical responsibility, and own their sh*t.
    🔥 The secret to condensing EVERYTHING—because efficiency = power moves.
    🔥 Why they leap before they feel “ready” (and how you’re holding yourself back waiting for the perfect time).
    If you’re still sitting in hesitation mode, waiting for things to magically change—this episode is your wake-up call, babe. It’s time to stop waiting and start making bold, unapologetic moves.
    🔗 Explore Working with me [www.sexyselfish.com/services]
    🚀 Help Us Thrive:
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    [www.tiktok.com/@shonagates.co
    [www.instagram.com/shonagates.co]
    [www.facebook.com/sexyselfish]
    [www.youtube.com/c/ShonaGates/featured]
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    How successful women think
    CEO mindset tips
    Female entrepreneur success stories
    Scaling a business like a boss
    Mindset shifts for business growth
    High-level habits for success
    Business strategies for women
    How to make bold business decisions
    Stop playing small in business
    Female leadership and mindset
    24 min
  • The Feminine Myth: Why Masculine Systems Are the Real Key to Scaling Your Business
    Babe, let’s cut the fluff. You’ve been told to “just flow” in your business—to lean into your feminine energy, follow your intuition, and trust that everything will magically align. Sounds dreamy, right? But here’s the brutal truth: Flow doesn’t pay the bills.
    In this episode, we’re smashing the overhyped myth that feminine energy alone can scale your business. We’re diving deep into why locking in masculine systems—automation, workflows, and boundaries—is the real secret to building a business that thrives.
    Here’s what we’re unpacking:
    🔥 Why flow without structure is just chaos in disguise.
    🔥 The power of masculine systems to create freedom and scalability.
    🔥 How to find the perfect balance between hustle and intuition.
    🔥 Real-life examples of how I built a multi-six-figure business that runs like a dream.
    🔥 The exact steps to audit your systems and start scaling today.
    If you’re ready to stop playing small and start running your business like the CEO you are, this episode is your wake-up call. Because here’s the deal: Feminine energy thrives when it’s supported by masculine structure.
    🔗 Explore Working with me www.sexyselfish.com/services
    🚀 Help Us Thrive:
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    www.tiktok.com/@shonagates.co
    www.instagram.com/shonagates.co
    www.facebook.com/sexyselfish
    www.youtube.com/c/ShonaGates/featured
    @shona-gates
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    Feminine energy in business
    Scaling for women entrepreneurs
    Balancing flow and hustle
    CEO mindset for women
    Business systems for scaling
    Automations for entrepreneurs
    Feminine and masculine energy
    Freedom through structure
    Scalable workflows
    Multi-six-figure business tips
    Online business growth strategy
    Hustle vs. intuition
    Women-led business strategies
    Boundary setting for CEOs
    Business scaling secrets
    35 min
  • The Real Reason Your Goals Aren’t Sticking (And How To Fix It)
    How many times have you set those big, sexy goals, only to find yourself slipping back into old habits a month later? The dopamine high of planning fades, and before you know it, you’re stuck wondering what went wrong again.
    But babe, it’s not you. It’s your system (or lack of one).
    In this episode, we’re diving into the real reason your goals aren’t sticking and giving you the exact roadmap to fix it. No fluff, no sugar-coating—just actionable steps to help you finally build the life and business you’ve been dreaming of.
    Here’s what we’re covering:
    🔥 Why fluffy goals are sabotaging your success.
    🔥 The power of crystal-clear, measurable objectives (and how to set them).
    🔥 How to reverse-engineer your big vision into bite-sized wins.
    🔥 The role of systems, accountability, and consistency in goal-crushing.
    🔥 Why 90 days is the sweet spot for building unstoppable momentum.
    Whether you’re chasing a $150K year, launching your dream program, or simply trying to show up for yourself daily, this episode is your wake-up call to stop playing small and start owning your success.
    Tune in, take notes, and let’s turn those goals into your new normal. 🖤
    Shop the 2025 planning party HERE https://sexyselfish.kartra.com/page/planningparty2025
    Join the 90 DAY CHALLENGE - HERE www.sexyselfish.com/90daychallenge
    🔗 Explore Working with me www.sexyselfish.com/services
    🚀 Help Us Thrive:
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    www.tiktok.com/@shonagates.co
    www.instagram.com/shonagates.co
    www.facebook.com/sexyselfish
    www.youtube.com/c/ShonaGates/featured
    @shona-gates
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    40 min
  • Your Dream Clients Arent Looking For Another Freebie
    Stop Selling Freebies: Build a Buyer Journey That Scales
    Listen up, babe—if you’re still stuck on entry-level funnels and freebies, it’s time to level the f*ck up. Your dream clients don’t want another free guide—they want a high-touch, mind-blowing experience that screams RESULTS.
    And if you’re not delivering that? You’re leaving stacks of cash on the table.
    In this powerhouse episode, I’m breaking down how I turned a single offer into a seamless, luxury buyer journey that scales effortlessly and converts like crazy. We’re not playing small here.
    What you’ll learn in this episode:
    🔥 Why freebies won’t cut it for high-ticket clients anymore
    🔥 The exact 3-step strategy for creating a scalable, luxury buyer journey
    🔥 How to position your offers to attract premium clients
    🔥 The mindset shift you need to ditch basic funnels and build a system that works
    This isn’t just about selling—it’s about building a premium client experience that positions you as the go-to luxury brand. No fluff, no half-assed systems. If you’re ready to transform your sales game and scale like a boss, this episode is for you.
    LISTEN now and let’s turn your business into a money-making machine.
    www.sexyselfish.com
    🚀 Help Us Thrive:
    Your support HELPS so much. Share, like, and comment on this episode. Connect with us on social media:
    www.tiktok.com/@shonagates.co
    www.instagram.com/shonagates.co
    www.facebook.com/sexyselfish
    www.youtube.com/c/ShonaGates/featured
    @[shona-gates](https://soundcloud.com/shona-gates)
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    #BadassWomen #SayYesToSuccess #BusinessWithoutLimits #HighTicketBossMoves #FearlessFempreneurs #MindsetMatters #UnstoppableWomen
    Luxury buyer journey strategy
    High-ticket sales funnels for women
    Building premium client experiences
    How to scale your business with funnels
    Scalable luxury sales systems
    Attracting high-ticket clients effortlessly
    Shona Gates business strategies
    Premium sales funnel tips
    Creating high-value client experiences
    Ditch freebies for high-ticket sales
    Step-by-step luxury buyer funnel
    Positioning your business as a luxury brand
    Scaling with a high-ticket sales journey
    High-impact sales strategies for women
    Building a seamless client journey
    20 min
  • Find Out Whats Really Holding Your Business Back
    Stop F*cking Playing Small: What’s Really Holding Your Business Back
    Listen, babe—it's time for a reality check. You're not stuck because you lack talent or ambition. You're stuck because you're avoiding the real work. In this no-BS episode, I’m tearing down the lies you’ve been telling yourself and shining a light on what’s actually keeping your business stuck: distractions, fear, and running from the uncomfortable sh*t that *actually* moves the needle.
    Here’s the tea: I went from chasing shiny trends and Canva templates to growing my revenue by 224% in 90 days. How? I ditched the distractions and faced the hard sh*t head-on. And now, I’m calling you out (with love) to do the same.
    What you’ll learn in this episode:
    🔥 Why the “fun sh*t” is keeping you broke
    🔥 How to lean into the work that scares you for next-level results
    🔥 The truth about distractions and why they’re killing your growth
    🔥 My exact mindset shift that transformed my business
    This episode is for the ambitious woman who’s done with playing small and ready to step TF into her CEO energy. No fluff, no BS—just the raw truth you need to take radical responsibility for your results and start winning.
    Ready to stop hiding and start thriving? Tune in now and let’s get to work.
    www.sexyselfish.com
    🚀 Help Us Thrive:
    Your support HELPS so much. Share, like, and comment on this episode. Connect with us on social media:
    www.tiktok.com/@shonagates.co
    www.instagram.com/shonagates.co
    www.facebook.com/sexyselfish
    www.youtube.com/c/ShonaGates/featured
    @[shona-gates](https://soundcloud.com/shona-gates)
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    #BadassWomen #SayYesToSuccess #BusinessWithoutLimits #HighTicketBossMoves #FearlessFempreneurs #MindsetMatters #UnstoppableWomen
    Stop playing small in business
    Overcoming business distractions
    Business growth mindset shifts
    How to grow your revenue in 90 days
    High-ticket business coaching
    Scaling your business with bold action
    Mindset tips for women in business
    CEO energy transformation
    Fearless strategies for business success
    Facing tough challenges in business
    Shona Gates 90-Day Challenge
    Unstoppable female entrepreneurs
    Why you’re stuck in business
    No-BS business advice for women
    Overcoming fear to scale your business
    16 min
  • How To Build A Bulletproof in 20 Hours a month
    Think the “4-hour work week” is the ultimate flex? Babe, let me blow your mind—it’s a myth. But running a thriving, high-ticket business in just 20 hours a month? That’s the *real deal.*
    In this powerhouse episode, I’m breaking down exactly how I do it. From leveraging bulletproof systems to building a dream team and laser-focusing on high-impact moves, I’m giving you the *no-fluff* strategy to scale your business *without* losing your sanity.
    Here’s the tea:
    🔥 The truth about scaling a high-ticket business without working 24/7.
    🔥 How my 90-Day Challenge, private coaching, and live courses fit seamlessly into a 20-hour work month.
    🔥 The key to stepping into your CEO energy and focusing ONLY on what moves the needle.
    If you’re an ambitious, high-ticket boss babe who’s done with the grind and ready to work smarter, this episode is your wake-up call. Tune in for no-BS advice, actionable steps, and the exact strategy to build your empire *on your terms.*
    Stop spinning your wheels, babe. It’s time to scale like the CEO you’re meant to be.
    www.sexyselfish.com/services
    🚀 Help Us Thrive:
    Your support HELPS so much. Share, like, and comment on this episode. Connect with us on social media:
    www.tiktok.com/@shonagates.co
    www.instagram.com/shonagates.co
    www.facebook.com/sexyselfish
    www.youtube.com/c/ShonaGates/featured
    @[shona-gates](https://soundcloud.com/shona-gates)
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    #BadassWomen #SayYesToSuccess #BusinessWithoutLimits #HighTicket #BossMoves #FearlessFempreneurs #MindsetMatters #UnstoppableWomen
    18 min
  • Say YES And Figure It Out Later!
    Babe, it’s time to stop waiting for the *perfect moment*—because it doesn’t exist. In this fire-filled episode, I’m dropping the ultimate high-achiever hack: the power of saying YES. Spoiler alert: the women making bank, building empires, and living their dream lives? They’re not waiting around—they’re diving in and figuring it out as they go.
    What’s inside this unapologetic episode:
    🔥 Why “perfect timing” is the ultimate excuse—and how it’s keeping you small.
    🔥 The magnetic energy of committing first and watching opportunities flood in.
    🔥 No-fluff strategies to crush fear and take the kind of bold action that moves mountains.
    🔥 Real-life stories of powerhouse women who said YES—and saw their lives change.
    This isn’t just for the dreamers; it’s for the doers ready to grab their next-level life with both hands. If you’re done with the excuses and ready to build the empire you know you’re capable of, this episode is your wake-up call.
    Say YES, babe. Your dream life is waiting.
    🚀 Help Us Thrive:
    Your support HELPS so much. Share, like, and comment on this episode. Connect with us on social media:
    www.tiktok.com/@shonagates.co
    www.instagram.com/shonagates.co
    www.facebook.com/sexyselfish
    www.youtube.com/c/ShonaGates/featured
    @[shona-gates](https://soundcloud.com/shona-gates)
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    #BadassWomen #SayYesToSuccess #BusinessWithoutLimits #HighTicketBossMoves #FearlessFempreneurs #MindsetMatters #UnstoppableWomen
    • how to take bold action in business and succeed
    • overcoming fear of commitment in entrepreneurship
    • successful women entrepreneurs taking risks
    • mindset shifts for business success
    • high achieving female entrepreneur strategies
    • scaling your business with confidence
    • business growth through decisive action
    • luxury brand building for women entrepreneurs
    • transformational business coaching for women
    • high-ticket business success strategies
    • female entrepreneur leadership development
    • building a 7-figure business mindset
    • wealthy woman entrepreneur habits
    • powerful decision making in business
    • female business empire building strategies
    15 min
  • 3 Things I Wish I Knew When I Started My Business—And How They’ll Make You Unstoppable
    Ready to unleash your inner badass and finally build the business you’re capable of? In this episode, we’re getting real about what it takes to dominate your industry, cut the crap, and make bold, unapologetic moves. If you’re done playing small and waiting for the “perfect moment,” this one’s for you.
    We’re covering three hard-hitting truths I wish I knew when I started my first business—each one designed to make you unstoppable:
    1️⃣ Stay in Your Lane: Forget comparison. It’s time to build a brand so magnetic that clients chase you.
    2️⃣ Create Before You Consume: Inspiration is great, but not if it dilutes your magic. This empire is built on your boldness.
    3️⃣ Fast Decisions, Big Wins: Stop overthinking. Make moves, pivot when needed, and let speed be your superpower.
    Plus, I’ll share the one piece of advice I wish I could’ve told my younger self: “It’s going to be so much better than you imagined.” And if you’re ready to stop overthinking, take bold action, and make that vision a reality—this episode is your Cheat Sheet.
    🔗 Explore Working with me www.sexyselfish.com/services
    🚀 Help Us Thrive:
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    https://www.tiktok.com/@shonagates.co
    https://www.instagram.com/shonagates.co
    https://www.facebook.com/sexyselfish
    https://www.youtube.com/c/ShonaGates/featured
    https://soundcloud.com/shona-gates
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    Unleash your inner badass
    Build your business empire
    Stop playing small
    Business growth secrets
    Fast decisions in business
    Comparison trap in business
    Create before consuming
    Bold business moves
    Business strategy for entrepreneurs
    High-impact business tactics
    Magnetic branding tips
    High-level mindset for entrepreneurs
    Entrepreneur success secrets
    Build a bulletproof business
    Business mindset shifts
    11 min
  • Stop Wasting Time: My Strategy to Attract Dream Clients
    In this no-nonsense episode, we’re cutting through the fluff and getting laser-focused on what it takes to attract your dream clients—the ones who actually make a difference to your bottom line. If you’re tired of pouring energy into people who don’t value your expertise, this episode is for you.
    We’ll be diving into four powerful strategies to help you shift gears and start winning the clients that matter. You’ll learn:
    1️⃣ How to Identify Your Buyer Types: Understanding who you’re talking to is everything. If you’re not clear on this, you’re just wasting time.
    2️⃣ The Power of Client-Centered Content: Why every post, email, and offer should be laser-focused on your dream clients—not the masses.
    3️⃣ Cleaning Up Your Social Feed: The people in your space impact your energy. We’ll talk about why it’s essential to cut out the noise and create a client-centered ecosystem.
    4️⃣ Finding Inspiration Outside Your Industry: Why the best ideas often come from outside your bubble and how to leverage this for a unique edge.
    Whether you’re a business owner, entrepreneur, or coach, this episode will help you stop spinning your wheels and start building a business that attracts the right people. Ready to take radical responsibility for your growth? Tune in now and let’s make it happen.
    🔗 Explore the Customer buyer type workshop HERE www.sexyselfish.com/buyertypes
    🚀 Help Us Thrive:
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    https://www.tiktok.com/@shonagates.co
    https://www.instagram.com/shonagates.co
    https://www.facebook.com/sexyselfish
    https://www.youtube.com/c/ShonaGates/featured
    https://soundcloud.com/shona-gates
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    Attracting dream clients
    Ideal client strategy
    Business growth tips
    Winning clients
    High-ticket clients
    Client-centered marketing
    Targeting ideal clients
    Buyer types in marketing
    Energy management for entrepreneurs
    Social media audit for business
    Radical business responsibility
    Business focus strategies
    Innovation outside your industry
    Marketing to ideal clients
    Effective business strategies
    12 min

About Badass and Bulletproof

From the publisher's feed

Welcome to The Mums Manifesting Wealth podcast, Im your host Shona Gates,Im a mum, Multi passionate entrepreneur , and founder of Sexy Selfish , and the creator of the Badass + Bulletproof System. I help ambitious fempreneurs who desire to create both income + impact, to do it from a place of integrity. Join me for conversations on money manifesting, business growth, radical self-trust, magnetic marketing, sex, honesty and creating legacy and abundance in your life and business.