Badass and Bulletproof

Badass and Bulletproof

By Shona GatesBusiness
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Badass and Bulletproof episodes

  • The Brutal Truth About Success and Stepping Up
    Let’s get real: are you truly in the game to win, or just addicted to feeling busy? In this episode, we’re cutting through the excuses and diving into what’s really holding you back from the success you know is yours. Spoiler alert—it’s not “bad timing” or “not working.” It’s the story you’re telling yourself that’s keeping you playing small.
    Here’s the hard truth: your success is waiting, but it’s not going to hand itself over. You’ve got to commit to the days when it’s messy, scary, and nothing seems to be happening. That’s where breakthroughs live. Are you ready to stop tapping out early and finally own your journey?
    In this episode, we cover:
    Why “It’s not working” is just your ego talking
    The power of sticking through the 11th hour
    How to cut the subconscious drama that’s holding you back
    Listen in if you’re done with excuses and ready to take radical responsibility for your success. It’s time to show up, stay in the arena, and push through to what’s waiting for you on the other side.
    🔗 Explore www.sexyselfish.com/workwithme
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    https://www.tiktok.com/@shonagates.co
    https://www.instagram.com/shonagates.co
    https://www.facebook.com/sexyselfish
    https://www.youtube.com/c/ShonaGates/featured
    https://soundcloud.com/shona-gates
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    Playing small in business
    Success mindset
    Radical responsibility
    Overcoming excuses
    Entrepreneur growth
    High-performance mindset
    Breakthroughs in business
    Success journey
    Resilience in entrepreneurship
    Hustle vs. results
    Business growth strategies
    Entrepreneurial mindset shift
    Staying committed
    High-achieving women
    Stop waiting for success
    11 min
  • The 90-Day Power Move: How Ambitious Women Scale Their Business Fast
    Let’s get real—if you’re over the endless grind and ready to make real moves in your business, this episode is for you. I’m breaking down the exact power of a 90-day plan and why it’s the ultimate secret weapon for ambitious women who are done playing small. This isn’t fluff, and it’s not a “let’s see if it works” strategy. This is a proven framework to build consistency, create momentum, and get the kind of results you’re craving.
    In this episode, I’ll dive into:
    How a 90-day challenge gives you razor-sharp clarity on what really drives growth.
    The secrets to tracking and measuring your actions with zero excuses, like a high-ticket CEO.
    Why consistency and accountability aren’t “nice-to-haves”—they’re non-negotiables for anyone serious about success.
    This is the no-BS guide to turning your ambition into unstoppable growth. If you’re ready to own your results and scale up like the powerhouse you are, tune in and let’s make it happen. This is your next-level move. 🔥
    19 min
  • Is a 90-Day Challenge the Missing Link to Your Business Growth?
    Ever thought a 90-day challenge might be the exact push your business needs? In today’s episode, I’m breaking down this powerful strategy to help you decide if it’s your next big move.
    Here’s the deal: 90 days is that sweet spot where focused action meets massive results. No fluff, no endless hustle—just real, intentional growth that actually sticks.
    We’ll dive into the signs you’re ready, the real benefits clients and I have seen firsthand, and how this challenge will help you finally take back control of your business—and your time. If you’re over the constant grind and ready for results that last, this episode is for you.
    What You’ll Get:
    Why 90 days is the perfect period for transformation
    How to know if you’re ready to take on this challenge
    Real results from people who’ve committed to this game-changing strategy
    Actionable steps to create a 90-day plan that WORKS
    And because I want you to hit the ground running, grab my FREE 90-Day Plan Guide to kickstart your own challenge. This guide is your no-BS roadmap to start seeing growth, predictability, and consistency in your biz.
    👉 Download here: www.sexyselfish.com/90dayplan
    🔊 Subscribe for more bold strategies and straight talk on building a thriving business—finally feeling like the CEO of your own growth!
    #90DayChallenge #BusinessGrowth #BoldMoves #EntrepreneurMindset #ScaleYourBusiness
    20 min
  • Should You Create a Personal Brand or a Business Brand?
    Are you struggling to decide between creating a personal brand or a business brand? This episode will help you understand the key differences, benefits, and drawbacks of each, so you can make an informed decision that aligns with your goals.
    A business brand can be sold and leveraged, making it ideal for long-term growth and exit strategies. However, personal brands can monetize your unique persona and expertise, leading to fame and higher perceived value. Understanding these differences will help you choose the right path for your aspirations and lifestyle.
    🚀 Help Us Thrive:
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    https://www.tiktok.com/@shonagates.co
    https://www.instagram.com/shonagates.co
    https://www.facebook.com/sexyselfish
    https://www.youtube.com/c/ShonaGates/featured
    https://soundcloud.com/shona-gates
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    Personal brand, business brand, branding strategy, entrepreneur, business growth, marketing, personal branding, business branding, brand identity, brand development #PersonalBrand #BusinessBrand #BrandingStrategy #Entrepreneur #BusinessGrowth #Marketing #BrandIdentity
    17 min
  • How to PRICE your offer as a service based business ..
    Lets dive into popular business pricing models that can help you build a resilient and scalable business. Learn how to diversify your revenue and ensure stability even in fluctuating markets.
    What You'll Learn:
    - Hourly Rates: Simple and straightforward but unpredictable.
    - Project Fees:Flat rate for projects, balancing speed and accuracy.
    - Retainer Fees: Secure long-term clients with advance payments.
    - Value-Based Fees: Charge based on perceived value.
    - Performance-Based Fees: Earn commissions based on success.
    - Subscription-Based Fees: Recurring revenue with predictable income.
    Why It Matters:
    Imagine your business as a table. The more legs (income streams) it has, the more stable it will be. Don't rely on a single income stream—diversify to ensure your business can weather any storm!
    Business pricing models, multiple income streams, sustainable business, hourly rates, project fees, retainer fees, value-based fees, performance-based fees, subscription-based fees, business stability, revenue diversification, scalable business, business strategy
    Don't forget to like, comment, and subscribe for more tips on building a successful business. Share your thoughts on which pricing model works best for you!
    🚀 Help Us Thrive:
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    https://www.tiktok.com/@shonagates.co
    https://www.instagram.com/shonagates.co
    https://www.facebook.com/sexyselfish
    https://www.youtube.com/c/ShonaGates/featured
    https://soundcloud.com/shona-gates
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    18 min
  • How to figure out your business “Niche”, without feeling scammy
    Discover why niching doesn’t have to be restrictive and how to apply the perfect niche for you
    Are you struggling with the concept of niching down in your business? You're not alone. For years, I found niching to be incredibly restrictive, but after extensive research and real-time testing with clients, I’ve uncovered four distinct types of niching that can give you so much clarity, confidence and SALES !
    If you’re ready to achieve these results for yourself, DM me LETS GO BABY 👏 www.sexyselfish.com
    🚀 Help Us Thrive:
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    https://www.tiktok.com/@badassandbulletproof
    https://www.instagram.com/shonagates.co
    https://www.facebook.com/sexyselfish
    https://www.youtube.com/c/ShonaGates/featured
    https://soundcloud.com/shona-gates
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    Business Owner
    Marketing
    Small business
    Women in Business
    Female Entrepreneur
    Australian Small Business
    Social Media Marketing
    10 min
  • Visibility and Momentum in Your 90-Day Plan for business
    Explore the key components of a successful 90-day plan - cultivating a bulletproof mindset, embracing visibility, playing the long game, and catching momentum.
    I delve into the critical role of mindset in overcoming obstacles, the importance of gaining comfort with visibility as success grows, and the unique concept of catching momentum as opposed to merely building it.
    This episode is a must-listen for anyone seeking to understand the intricate dynamics of a successful 90-day plan.
    www.sexyselfish.com/90daychallenge
    90-day plan, bulletproof mindset, visibility, long game, catching momentum, business growth, mindset work, success, momentum, strategy, resilience, personal development, goal setting, business success.
    17 min
  • Boost Your Business: The Power of a 90-Day Plan
    Tune in to this exciting real talk podcast episode where we delve into the transformative power of a 90-day plan to boost your business growth. I highlight how to identify your key focus and break down big goals into manageable daily tasks. This episode is a must-listen for anyone, from experienced business leaders to budding entrepreneurs, seeking to leverage a 90-day plan to propel business growth.
    www.sexyselfish.com/90daychallenge
    90-day plan, business growth, goal setting, daily tasks, main focus, entrepreneurship, plan execution, strategic planning, business transformation, success path, growth mindset, effective strategy, business objectives, productivity enhancement.
    25 min
  • The Customer Buyer Types
    Understanding the 4 Customer Buyer Types
    In this episode of the Badass + Bulletproof podcast with Shona Gates, we delve into the intricacies of the four customer buyer types, drawing insights from a comprehensive 90-minute masterclass on the same topic. Here's what you can expect:
    1. Exploration of Buyer Archetypes: We dissect the four fundamental buyer personas crucial for understanding consumer behavior in marketing. From the methodical planner to the spontaneous impulse buyer, we unravel the motivations behind each type
    2. Insights into Consumer Behavior: Gain valuable insights into how these buyer types influence purchasing decisions and shape market trends. Understand the psychology driving consumer preferences and tendencies
    3. Strategies for Business Success: Learn how businesses can leverage this understanding to tailor their marketing strategies effectively. Discover actionable tips to target each buyer type and maximize business growth.
    Tune in to explore the significance of the four customer buyer types in marketing and their profound impact on business success.
    🔗 Explore the Full 4 CUSTOMER BUYER TYPEs 90-minute masterclass here { http://sexyselfish.com/buyertypes }
    🚀 Help Us Thrive:
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    https://www.tiktok.com/@badassandbulletproof
    https://www.instagram.com/shonagates.co
    https://www.facebook.com/sexyselfish
    https://www.youtube.com/c/ShonaGates/featured
    https://soundcloud.com/shona-gates
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    Buyer keywords
    Customer buyer types
    Buyer personas
    Consumer behavior insights
    Marketing strategies
    Buyer intent keywords
    Commercial intent keywords
    Purchase motivation
    Market trends
    Target audience analysis
    Consumer preferences
    Purchasing decisions
    Business growth tactics
    Marketing insights
    Market segmentation
    Buyer psychology
    Purchase influencers
    Targeted advertising
    Consumer tendencies
    Marketing effectiveness
    Buyer journey mapping
    Customer segmentation
    Audience targeting
    Sales optimization
    Conversion optimization
    Behavioral economics
    Consumer research
    Market analysis
    Purchase patterns
    Marketing ROI measurement
    27 min
  • Activating 10k Months
    Activating 10K Months
    From Struggling to $1000 to Standard $10,000 Months: The actual steps i took
    Join us on the first episode for 2024 as we delve into the inspiring journey of turning business struggles into consistent $10,000 months. Shona, host of the BADASS + BULLETPROOF podcast series, shares the strategic and energetic shifts that took her from the "I can't afford it" mindset to a place where $10,000 cash months are the new norm.
    Discover the key steps that propelled Shona's success:
    1. **Embodying Abundance:** Learn how to embrace the version of yourself that's already achieving 10k months and the importance of investing in that energy.
    2. **Magnetic Messaging Mastery:** Uncover the art of crafting messages that resonate with your dream client, empowering them to take responsibility and make confident purchases.
    3. **Cash Stacking Strategies:** Explore the secrets behind creating recurring and predictable income through payment plans, membership models, and an irresistible offer suite.
    4. **Captivating Content Creation:** Find out how to create content that not only captivates your audience but has them eagerly reaching out for payment links.
    5. **Unapologetic Visibility:** Shona emphasizes the significance of showing up daily, unapologetically and fearlessly, shedding the reluctance to speak your truth.
    To make big money, you must be willing to make big moves. Shona shares insights on investing in yourself, being the person you want others to invest in, and the powerful connection between being a woman who gets paid and one who pays women.
    If you're ready to go all in, create the income and impact you desire, and stop winging it, this episode is your roadmap to success. Shona reminds us that we are worth more than settling for mediocrity.
    🔗 Explore the BULLETPROOF BUSINESS EVENT www.sexyselfish.com/bulletproofbusinessevent
    🚀 Help Us Thrive:
    Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:
    https://www.tiktok.com/@badassandbulletproof
    https://www.instagram.com/shonagates.co
    https://www.facebook.com/sexyselfish
    https://www.youtube.com/c/ShonaGates/featured
    https://soundcloud.com/shona-gates
    And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.
    - Business Success
    - Financial Abundance
    - 10K Months
    - Energetic Shifts
    - Magnetic Messaging
    - Recurring Income
    - Payment Plans
    - Membership Models
    - Offer Suite
    - Captivating Content
    - Unapologetic Visibility
    - Empowerment
    - Confidence
    - Investment Strategies
    - Woman in Business
    - Big Moves
    - Self-Worth
    - Breakthrough
    - Transformative Journey
    - Overcoming Struggles
    - Success Mindset
    - Empowered Clients
    - Fearless Authenticity
    - Financial Freedom
    - Unveiling Pitfalls
    - Social Media Strategies
    - Break Free
    - Roadmap to Success
    - Worthiness
    - Unapologetic Living
    22 min

About Badass and Bulletproof

From the publisher's feed

Welcome to The Mums Manifesting Wealth podcast, Im your host Shona Gates,Im a mum, Multi passionate entrepreneur , and founder of Sexy Selfish , and the creator of the Badass + Bulletproof System. I help ambitious fempreneurs who desire to create both income + impact, to do it from a place of integrity. Join me for conversations on money manifesting, business growth, radical self-trust, magnetic marketing, sex, honesty and creating legacy and abundance in your life and business.