Three days out from the Badger 100. Bob walks through the whole plan: the binder he built for his crew (brother Mikey, pacer Paul, and Lindsay), the sweat tests that pegged him at 1.5 liters an hour, the three-bottle hydration scheme, the heel-and-big-toe taping job, and the mantra he's chosen — don't be a dummy in the first half, don't be a wimp in the second. Plus a long, honest riff on the marketing of marathons and why you don't owe anyone a hundred miles.