'Bank customers would say to me, what personalization?': Amdocs' Katie Pagenkopf

There’s a lot of talk about personalization being the Holy Grail of banking. Some firms even use the terminology hyper-personalization. But to be honest, few banks actually provide deeply personalized products. With all the tech advancements of the past decade, it’s still mostly one-size-fits-all banking.

It’s not necessarily their fault, either. Given the history of banking and data siloed by products, banks can struggle piecing it all together. That’s changing though as creative technology solutions are able to help banks take a more customer centric approach and in doing so, get much better at providing personalized offers and pricing. 

For this episode, I spoke with Katie Pagenkopf of consultancy, projekt202, about research she conducted that went deeper into what type of personalization bank customers really want, prioritizing the ones who are most open to targeted offers. Katie goes further, with some ideas about how banks can begin to deliver on the opportunities afforded by better personalization, leveraging their existing investments in their core technology.

This podcast was produced by Tearsheet Studios. We worked closely with Amdocs, a global technology company with 40 years of experience providing personalized pricing and products to the telecommunications industry. The firm is increasingly active in the financial services industry, too. This is part one of a 2-part podcast series.

There's also a guide available with the best of this interview: Unlock the power of personalized product offerings: 3 approaches for banks to provide the experiences their customers want. Download here: https://www.library.tearsheet.co/amdocs23