Banking on Cultura: Where Latino Culture and Entrepreneurship Collide

In this captivating episode, Victoria Jenn sits down with Arianna Davis, the Editorial Director of TODAY Digital. Arianna shares her inspiring journey from Penn State to leading digital content at one of America's most recognized morning shows. She opens up about her experiences in the media industry, working with Oprah Winfrey and Gayle King, the challenges of maintaining authenticity, and her exciting work as an author. 

In this episode, Victoria Jenn and Arianna discuss: 

• Arianna’s transition from dreaming about magazines to leading digital content at the TODAY show. 

• Overcoming cultural and language barriers as an Afro-Latina in media. 

• Balancing personal identity with public expectations in a high-profile role. 

• How to pitch your business to media outlets and get free press coverage

  
  

 About Arianna Davis: 

Arianna Davis is the Editorial Director of TODAY Digital, managing news, trending, and lifestyle content across TODAY's digital platforms, having previously held the role of Senior Director of Editorial and Strategy at Oprah Daily. She authored the critically acclaimed book "What Would Frida Do? A Guide to Living Boldly," inspired by Frida Kahlo, and is currently working on a novel. Arianna has interviewed high-profile personalities from Hillary Clinton to Oprah Winfrey and Will Smith, and has been a host and panelist for numerous media outlets and events. Her writing is featured in various prestigious publications, and she enjoys traveling and reading in New York City with her dog, Leo.  

Follow Arianna Davis: 

• https://www.ariannadavis.com/  

• https://www.instagram.com/ariannagab  

• https://twitter.com/ariannagdavis  

Resources: 

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training 

Work with Victoria Jenn - www.victoriajenn.com 

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More About Banking on Cultura: 

Download Transcripts - www.bankingonculturamedia.com 

Watch Videos - https://www.youtube.com/@BankingOnCultura 

NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterprises, LLC, Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there is no express or implied representations or warranty with respect to the accuracy or completeness of the content of the videos, including any content, links or resources shared, including those by third parties. Furthermore, all parties specifically disclaim any and all express or implied warranties of merchantability or fitness for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. No legal or investment advice is being given herein. No liability or damages shall take place because of this video and/or content. 

WARNING: This episode is for grown folks. Expect grown language. Grab your ear pods if the kiddos are around, and leave the pearls at home, because we get deep and honest in this episode.

Victoria Jenn and Alechia Reese, an international host and transformation coach discuss:

• The misconceptions and harsh realities of motherhood and marriage. 
• The power of self-awareness and intention in personal and professional life. 
• Strategies for managing time, prioritizing responsibilities, and achieving balance. 
• The significance of self-investment and understanding personal needs and desires. 
• The impact of societal expectations on women, especially regarding motherhood, marriage, and career choices. 
• Alechia's unique approach to dating and building relationships based on mutual growth and happiness. 

Join us in this episode to dive into an unfiltered conversation that explores the intricate balance of personal happiness, relationships, and professional aspirations. 

Download the Dating Scorecard at: www.DatingWellAf.com

About Alechia Reese: 

Alechia Reese is a transformation coach, international speaker, principal of RGLP Group, LLC, and co-founder of Tru3 Yoga Agency. Additionally, she co-hosts the Triggered AF & Got Value? Podcasts. As a neuro-linguistic programming (NLP) practitioner, Alechia specializes in helping high-functioning executives, entrepreneurs, and emerging leaders enhance their personal and professional value, aiming to boost their impact while reducing burnout.

Her unique hosting and journalistic style led her to interview renowned artists and influencers like Anthony Hamilton, Fat Joe, and Iyanla Vanzant. 

Follow Alechia Reese: 

• https://triggeredafpodcast.com/ 

• https://www.instagram.com/alechiareese  

Resources: 

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training 

Work with Victoria Jenn - www.victoriajenn.com 

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More About Banking on Cultura: 

Download Transcripts - www.bankingonculturamedia.com 

Watch Videos - https://www.youtube.com/@BankingOnCultura 

NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterprises, LLC, Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there is no express or implied representations or warranty with respect to the accuracy or completeness of the content of the videos, including any content, links or resources shared, including those by third parties. Furthermore, all parties specifically disclaim any and all express or implied warranties of merchantability or fitness for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. No legal or investment advice is being given herein. No liability or damages shall take place because of this video and/or content. 

Victoria Jenn welcomes Carmen Ortiz-McGhee, the COO of the National Association of Investment Companies (NAIC), where she oversees programs, partnerships, and a vast membership managing over $260 billion in capital.

Together they dig into the essence of leadership, authenticity, and the power of vulnerability. Plus, Carmen candidly discusses her perspectives on mindset intimacy, its complexities, and how it ties into both personal and professional growth.

In this episode, Victoria Jenn and Carmen Ortiz-McGhee discuss:

• Carmen's transformative journey, from studying psychology to championing Latino businesses.
• The balance between vulnerability and intimacy, and how to create true safe spaces in relationships and the workplace.
• Overcoming the external pressures and challenges faced by Latinos, and leveraging those experiences to foster success.
• Authentic relationship-building as a cornerstone for both personal and professional development.
• The vital role of small businesses in Latino communities, and how they're a game-changer for access to education, better healthcare, and more.

Tune in to immerse yourself in a candid and empowering conversation that navigates the intricacies of Latino entrepreneurship, vulnerability, and being your authentic self in every space you enter.

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About Carmen Ortiz-McGhee:

Trail-blazing executive and unwavering advocate Carmen Ortiz-McGhee is the COO of the National Association of Investment Companies (NAIC), where she oversees programs, partnerships, and a vast membership managing over $260 billion in capital. Raised by a single Puerto Rican mother, Carmen has been a lifelong advocate for underserved communities. She's been honored by Business Insurance Magazine and featured in the ground-breaking book "The Lighthouse Effect." Carmen, a psychology grad from the University of Virginia, is a recognized speaker on topics like inclusive leadership and wealth creation. She sits on multiple boards, championing a more inclusive society.

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Follow Carmen Ortiz-McGhee:

• linkedin.com/in/carmen-ortiz-mcghee-7ba9121/

Resources:

• [Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - victoriajenn.com/training
• Work with Victoria Jenn - victoriajenn.com

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More About Banking on Cultura:

• Download Transcripts - bankingonculturamedia.com
• Watch Videos - youtube.com/@BankingOnCultura

NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterprises, LLC, Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there is no express or implied representations or warranty with respect to the accuracy or completeness of the content of the videos, including any content, links or resources shared, including those by third parties. Furthermore, all parties specifically disclaim any and all express or implied warranties of merchantability or fitness for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. No legal or investment advice is being given herein. No liability or damages shall take place because of this video and/or content. 

Join Victoria Jenn Rodriguez as she tackles the complex topic of impostor syndrome - why so many high achievers experience it and how you can turn feeling like a fraud into fuel to push you forward. 

Drawing from psychology and her own journey, Victoria Jenn offers a practical framework to mitigate imposter syndrome’s chokehold. She shares tips like cultivating self-awareness when it strikes, curating a “badassery committee” who believes in you, the power of mirror pep talks, and celebrating small daily wins. 

In this episode, Victoria Jenn provides: 

• Insight on why imposter syndrome often intensifies as you advance and achieve more 

• A 4-step approach to transform self-doubt into confidence 

• Affirmations and exercises to combat feelings of being undeserving 

• Perspective on why discomfort propels your greatest growth 

Discover how sensations of being an imposter often indicate you're coloring outside the lines and taking risks to expand. Learn to embrace the emotions you feel, while equipping yourself with practices that reinforce your capabilities. 

Book Your Magic Call at www.VictoriaJenn.com/MagicCall 

Join Victoria Jenn in NYC November 9th - 10th. Grab Your Seat to the #SecureTheBigBag & Love Unapologetically Summit at www.SecureTheBigBag.com 

Resources: 

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training 

Work with Victoria Jenn - www.victoriajenn.com 

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More About Banking on Cultura: 

Download Transcripts - www.bankingonculturamedia.com 

Watch Videos - https://www.youtube.com/@BankingOnCultura 

NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterprises, LLC, Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there is no express or implied representations or warranty with respect to the accuracy or completeness of the content of the videos, including any content, links or resources shared, including those by third parties. Furthermore, all parties specifically disclaim any and all express or implied warranties of merchantability or fitness for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. No legal or investment advice is being given herein. No liability or damages shall take place because of this video and/or content. 

Meet Victoria Jenn in NYC November 9th - 10th. Grab Your Seat to the #SecureTheBigBag & Love Unapologetically Summit at www.SecureTheBigBag.com 

In this episode, host, Victoria Jenn Rodriguez gives you a behind the scenes look into how she secured her first six-figure corporate client in her very first year of business. 

Victoria Jenn shares the step-by-step journey that led her from employee to entrepreneur and how she made over $175,000 in less than 12 months as a business owner. From initially doing resume reviews to having a pivotal conversation at a conference, to finally pitching and closing the deal, she reveals key lessons like: 

• Why shifting to a B2B business model was a game changer 

• Why "faking it until you make it" actually works

• How securing a sponsor and mentor can provide the blueprint to success 

• Why getting comfortable with negotiation is non-negotiable 

This transparent look at Victoria Jenn's journey to closing her first big corporate client, unveils how you can set yourself up for major wins, even within your first year of business. Discover why mindset, intentionality, and the right support system can rapidly accelerate your path to profitability. 

Book Your Magic Call at www.VictoriaJenn.com/MagicCall 

Join Victoria Jenn in NYC November 9th - 10th. Grab Your Seat to the #SecureTheBigBag & Love Unapologetically Summit at www.SecureTheBigBag.com 

Resources: 

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training 

Work with Victoria Jenn - www.victoriajenn.com 

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More About Banking on Cultura: 

Download Transcripts - www.bankingonculturamedia.com 

Watch Videos - https://www.youtube.com/@BankingOnCultura 

NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterprises, LLC, Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there is no express or implied representations or warranty with respect to the accuracy or completeness of the content of the videos, including any content, links or resources shared, including those by third parties. Furthermore, all parties specifically disclaim any and all express or implied warranties of merchantability or fitness for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. No legal or investment advice is being given herein. No liability or damages shall take place because of this video and/or content. 

Join Victoria Jenn Rodriguez for a deep dive into collaborations - how to find the right business partners, avoid mistakes she's made, raise money for your events, and create win-win partnerships that fuel success. 

Drawing from her own experiences, Victoria Jenn reveals her collaboration journey for an upcoming event with Cara Alwill, from initially connecting as speakers to now co-creating their first big summit focused on how to #SecureTheBigBag & Love Unapologetically.

Get Your Ticket: www.SecureTheBigBag.com

Victoria Jenn unpacks the critical steps for identifying collaborative opportunities, establishing trust gradually over time, playing to each partner’s strengths, and tips for seamless large-scale event execution.  

You’ll learn: 

• Why collaborations built on existing relationships have the best chance of thriving long-term 

• How to identify potential partners with shared values who complement vs. compete 

• The importance of giving partnerships time to blossom naturally vs. forcing connections 

• How to determine the unique value each party brings to build win-win collaborations 

• Event planning tips: securing sponsors, the power of negotiation, hiring event teams, and more 

This episode provides a blueprint for cultivating intimate professional relationships that push you to grow. Discover how humility, vulnerability, and patience help transform collaborations from risky to richly rewarding. 

Get Your Ticket to the Summit: www.SecureTheBigBag.com

Resources: 

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training 

Work with Victoria Jenn - www.victoriajenn.com 

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More About Banking on Cultura: 

Download Transcripts - www.bankingonculturamedia.com 

Watch Videos - https://www.youtube.com/@BankingOnCultura 

NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterprises, LLC, Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there is no express or implied representations or warranty with respect to the accuracy or completeness of the content of the videos, including any content, links or resources shared, including those by third parties. Furthermore, all parties specifically disclaim any and all express or implied warranties of merchantability or fitness for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. No legal or investment advice is being given herein. No liability or damages shall take place because of this video and/or content. 

In this episode, Victoria Jenn sits down with the main man in her life, her father, Victor Rodriguez. From Victor's migration journey from Puerto Rico at the mere age of 15 with only $15 in his pocket, to the hustle and bustle of New York, they dive into stories filled with both tears and laughter. Victor doesn't just share tales from the past, he also drops gems on how to raise kids as a single parent, and some OG wisdom on how to find your happy.

In this episode, Victoria Jenn and Victor Rodriguez discuss:

• Victor's initial challenges in the States, especially learning English from ground zero. 
• Time-tested advice for fathers raising their little girls and the art of patience. 
• Victor's life perspective, why he embraces every moment, and isn't daunted by the thought of death. 
• How to stay young, have a social life as an older adult, and why we need to never stop having fun
• The role of forgiveness and self-love in living a life filled with joy and contentment. 

This father-daughter duo paints a vivid picture of family ties, resilience, and the everlasting bond that binds parents to their children. Join them on this trip down memory lane, and you might just find some pearls of wisdom to take with you. 

Resources: 

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training 

Work with Victoria Jenn - www.victoriajenn.com 

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 More About Banking on Cultura: 

Download Transcripts - www.bankingonculturamedia.com 

Watch Videos - https://www.youtube.com/@BankingOnCultura 

NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterprises, LLC, Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there is no express or implied representations or warranty with respect to the accuracy or completeness of the content of the videos, including any content, links or resources shared, including those by third parties. Furthermore, all parties specifically disclaim any and all express or implied warranties of merchantability or fitness for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. No legal or investment advice is being given herein. No liability or damages shall take place because of this video and/or content. 

This week, Victoria Jenn welcomes powerhouse Latinas Jacqueline Hernández and Adrianna Waterston for a deep dive into the world of multicultural marketing, and why brands need to pay attention to Latino creatives, businesses, and our $2.5 trillion purchasing power.

This conversation is jam packed with data and a great listen for every brand/marketer trying to reach the Latino consumer. Creatives should also tap in to this episode for insights on how to build the business case for your idea and pitch to brands.

In this episode, Victoria Jenn, Jacqueline Hernández, and Adriana Waterston discuss:

• Key stats on the surging economic power of Latinos
• How brands can move past stereotypes and tap into shared human truths
• Why research is crucial for reaching diverse consumers in an authentic way
• How Latino creatives can pitch brands
• Difference between Hispanic, Latinx, Latine, Latino and the history of labels

Gain an insider view into the dos and don’ts of multicultural marketing straight from the experts driving change. Discover how to build cultural intelligence, ditch assumptions, and craft messaging that resonates across intersections.

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About Jacqueline Hernández:

Jacqueline Hernández is a renowned business leader and multicultural expert recognized by FORTUNE, The Hollywood Reporter, and Advertising Age. As the Founder and CEO of New Majority Ready LLC, she boasts an impressive track record, having previously helmed roles like COO of Telemundo and CMO of NBCUniversal Hispanic Enterprises.

Follow Jacqueline Hernández:

• https://www.linkedin.com/in/jacquelinehernandez/
• https://twitter.com/jshernandeznyc

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About Adriana Waterston:

As Executive Vice President and Insights & Strategy Lead, Adriana oversees Horowitz Research's s multicultural research efforts. 

Adriana is a research junkie with a flair for finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts. A thought leader in the diversity space, Adriana has consulted for clients in entertainment and news media, technology and telecommunications, travel and hospitality, CPG, retail, toys, beauty and personal care, and the emerging Cannabis market, among others. Adriana helps clients develop their strategies to reach, serve, and resonate with their target consumer segments, including Latinx, Black, Asian, LGBTQIA+, Gen Z, Kids, and consumers with disabilities. On the DEI side, she helps companies address issues of corporate culture and talent development. A Puerto Rico native, Adriana was named one of the “Most Influential Minorities in Cable” by Cablefax Magazine.

Follow Adriana Waterston:

• https://www.linkedin.com/in/adrianawaterston/

Resources:

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training

Work with Victoria Jenn - www.victoriajenn.com

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More About Banking on Cultura:

Download Transcripts - www.bankingonculturamedia.com

Watch Videos -

NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterprises, LLC, Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there is no express or implied representations or warranty with respect to the accuracy or completeness of the content of the videos, including any content, links or resources shared, including those by third parties. Furthermore, all parties specifically disclaim any and all express or implied warranties of merchantability or fitness for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. No legal or investment advice is being given herein. No liability or damages shall take place because of this video and/or content. 

In this episode, host Victoria Jenn delves deep into the heart of the Latino community, exploring the evolution of Latina roles from caregivers to leaders. With personal insights from guests Carmen Perez, a world renowned civil & human rights leader, and Miguel Trinidad, celebrity chef, the intricacies of tradition and modern-day gender roles, are challenged with humor and backed by data.

In this episode, Victoria Jenn, Carmen Perez, and Miguel Trinidad discuss:

- The personal highs and lows of being a caregiver vs. a leader.

- The weight of traditional gender roles in Latino families and the shifting dynamics.

- Strategies to find a balance between caregiving and leadership roles among Latinas.

- The confidence gap observed among young Latinas and ways to bridge it.

Follow Carmen Perez on Instagram: https://www.instagram.com/msladyjustice1/

Follow Miguel Trinidad on on Instagram: https://www.instagram.com/chefmigsnyc/

More About Carmen Perez and Miguel Trinidad: 

Carmen Beatrice Perez is not just an American activist – she's a fiery Chicana feminist, a relentless crusader lighting the path towards social justice. Tackling towering issues from mass incarceration to women's empowerment, Carmen weaves a tale of dedication in every fight she takes on. As the dynamic President and CEO of The Gathering for Justice, an organization birthed from the visionary heart of Harry Belafonte, she's laser-focused on dismantling child incarceration and erasing racial disparities within the criminal justice labyrinth. And if that wasn’t enough to inspire, she stood tall as one of the four national co-chairs leading the sea of voices at the 2017 Women's March. Carmen Perez: a beacon of change, a voice for the voiceless, and a force to be reckoned with.

Miguel Trinidad is a culinary innovator with a flair for Filipino fusion. As the dynamic force behind Maharlika Filipino Moderno, his Dominican roots paired with a New York upbringing gives Filipino cuisine a delectable twist. A prodigy, Miguel dazzled as the Executive Chef at Soho's Lola shortly after mastering his craft at the Institute of Culinary Education. With two decades in the food biz, he's worn every hat, from bar back to maître ‘d. For Miguel, food is a constantly evolving art, always fueled by positivity. After an immersive journey across the Philippines and a pivotal encounter with renowned chef Claude Tayag, Miguel put Filipino cuisine on the map with his buzzworthy dish, Sisig. Celebrated by the New York Times and The Huffington Post, this man's magic lies in his passion and authenticity. These days you can catch Miguel hosting private cannabis infused food tastings around the country via his company, 99th Floor.

Resources:

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training

Work with Victoria Jenn - www.victoriajenn.com

More About Banking on Cultura:

Download Transcripts - www.bankingonculturamedia.com

Watch Videos - https://www.youtube.com/@BankingOnCultura

NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterprises, LLC, Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there is no express or implied representations or warranty with respect to the accuracy or completeness of the content of the videos, including any content, links or resources shared, including those by third parties. Furthermore, all parties specifically disclaim any and all express or implied warranties of merchantability or fitness for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. No legal or investment advice is being given herein. No liability or damages shall take place because of this video and/or content. 

Victoria Jenn welcomes the #1 Latina in Cannabis, Christine De La Rosa, CEO and founder of the People's Ecosystem, a cannabis company in California and New Mexico. Christine is a trailblazer in the industry, serving as the fund manager for the People's Group, a fund that invests in BIPOC and women-led cannabis companies. She shares her remarkable journey into the industry, driven by her personal experience using cannabis to manage her crippling health issues, including lupus. We break down the reasons why you need to seriously consider investing in the cannibus industry before it's too late, how to raise money and manage investors, and uncover the history behind how this plant was used against Latino and Black communities, even though our ancestors used the plant freely as medicine.

In this episode, Victoria Jenn and Christine De La Rosa discuss:

- Christine's entrepreneurial journey, from a tech career to a cannabis industry leader.

- How to assess investors and not get taken advantage as a founder.

- How to start investing in cannabis and let go of cultural stigmas held against the plant

- Key factors for making sound investment choices in the cannabis industry, like recognizing the roles of cultivators and manufacturers in the sector.

- Christine's efficient three-meeting framework for attracting investors.

Learn more about the People's Ecosystem & Invest: https://thepeoplesecosystem.com/

Follow Christine De La Rosa on Instagram @MizChris

Follow Christine De La Rosa on LinkedIn: https://www.linkedin.com/in/mizchris

More About Christine De La Rosa:

Christine De La Rosa isn't your typical cannabis entrepreneur. With over 7 years in the game as CEO of The People's Ecosystem, she's redefining the industry, focusing on underserved markets. But that's just the start. She's also a Strategic Advisor at Nourish And Bloom Market, an AI-driven grocery store, and a Founding Member at The People's Group, an investment firm championing BIPOC and women-led cannabis businesses. Christine's advisory roles span Regennabis, Cannabis Doing Good, and Tetragram, and she's a member of the National Cannabis Industry Association, advocating for diversity and inclusion.

Not just a leader, she's an author too, with papers like "Gender Parity in the C-Suite" and "Pathways to Equity Ownership in the Cannabis Industry" challenging the norm. And she's not just advising businesses; she's influencing government policies across the US for social equity in cannabis. Christine De La Rosa's mission? To transform the cannabis industry into an inclusive, diverse, and sustainable space, where marginalized communities, consumers, and entrepreneurs thrive.

Resources:

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training

Work with Victoria Jenn - www.victoriajenn.com

More About Banking on Cultura:

Download Transcripts - www.bankingonculturamedia.com

Watch Videos -⁠https://www.youtube.com/@BankingOnCultura

NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterprises, LLC, Disclaimer of Warranty: While all persons associated directly or indirectly with this site and video use their best efforts in preparing the content, there is no express or implied representations or warranty with respect to the accuracy or completeness of the content of the videos, including any content, links or resources shared, including those by third parties. Furthermore, all parties specifically disclaim any and all express or implied warranties of merchantability or fitness for a particular purpose. The advice and strategies contained herein may not be suitable for your situation. No legal or investment advice is being given herein. No liability or damages shall take place because of this video and/or content.