Do you have fans or superfans?
No matter what else changes, one thing will always be true.
Your most valuable and loyal customers are the ones who find you from a trusted referral.
And superfans are the customers who sent them.
Today’s guest, Brittany Hodak , Chief Experience Officer at Experience.com , is an expert in superfans — and more importantly, how to win them for your financial brand. She joins the show to share her secrets.
In this episode, we discuss:
- Why siloes and poor employee experience inevitably lead to a poor customer experience
- Why customer expectations are not just set by you or your direct competitors, but every other brand
- How you can gain better feedback and customer insights by ditching the outdated surveys
Head to experience.com/playbook for Brittany's experience architecture framework.
Learn more about Brittany's new
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