I’m turning the tables on you in this one. After over 100 episodes as your host, I surrender that seat to Laura Dolan, Senior Content Marketing Manager at Optimizely, as she interviews me about building a website that sells.
In this episode we discuss:
Why a glorified online brochure won’t cut it for your websiteStrategies for calls to action (CTAs)Cognitive load and intrinsic causeTrust, video, and communication techniquesBehavioral economics and building your content strategy gear-by-gear
Check out these resources we mentioned during the podcast:
Using Zoom As a Bank or Credit Union
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