On Monday, March 6, Silicon Valley Bank (SVB) tweeted that it was “proud to be on Forbes’ annual ranking of America’s Best Banks.” Three days later, that very same bank was at the center of the largest U.S. bank failure since the global financial crisis. This week, Carrie Fox dissects the communications troubles at the center.

This post is part of the Finding The Words column, a series published every Wednesday that delivers a dose of communication insights direct to your inbox. If you like what you read, we hope you’ll subscribe to ensure you receive this each week.

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