BANKNOTES minted by #paid

As more and more DTC brands start moving into retail stores (and legacy brands move toward adding a DTC arm to the company), there’s going to be a blurring of the lines – making it essential for brands to incorporate a variety of sales channels into a strategy in order to remain competitive.

Here are the top soccer creators you need keep your eyes on leading up to and during the upcoming World Cup

It was only in the 1970s that government regulators would finally begin to listen to the medical community and restrict cigarette advertising in any meaningful way. But does that mean cigarette advertising stopped?

Today, Gwella launched its latest product, Mojo Macro, which the company says is a “supercharged evolution of their original Mojo Microdose chewable gummy, containing 2.5X the amount of active ingredients.”

Ashley Pradhan and Cierra Valor know this, and that’s why they created IN BOLD PRINT—a platform that evaluates the impact a product has on the planet and gives brands and their products a grade. The grades and badges are displayed on a brand's website and customers are able to sort products by their sustainability score.

At the end of the day, Web 3 isn’t going anywhere though its adoption may be a bit slower than advertised, and all of this needs to be considered as you prepare your company for the future, considering that the global eCommerce market will expand by $1 trillion by 2025.

To help bring conversations from and center, TooD (short for attitude) Beauty is taking the teen magazine playbook and flipping it on its head.

Designed to cultivate engagement around various topics while highlighting related products, TooD Beauty is using nostalgia for teen magazines to create content for both the website and social platforms.

From CPA at a top VC fund to a small business owner, Sarah Moret is no stranger to thinking big.

Moret

During her time on a VC fund’s investment board, Sarah met with founders from all over the world. Inspired by their determination to bring their visions to life, she realized that if she wanted to, she could do the same.

Her eventual foray into the life of a founder was the result of a frustration with natural body products that didn’t work–aluminum-free deodorant being the number one culprit. Increasingly frustrated by the lack of effective products on the market, she decided she’d develop her own…and that’s how Curie was born.

How often should I post? Should I post the same content twice? Should I post the same content in different places? That’s what I’ve heard being asked by marketing operators at small and large brands.

If your brand is spending thousands on getting content from influencers, should brands be looking for ways to repurpose that content. Yes. Especially with marketing budgets shrinking. Why pay your agency for more creative, when your expert influencers have already made it for you?

You don’t need to just rely on your agency or in-house team for fresh creative assets. Your influencers are content creators—work with them to reuse their incredible photos, videos, stories—and anything else they’re creating for you. It’s a great way to increase your asset library, without having to ask your CEO or CMO for more budget?

Here are some of the most creative ways brands are extending the life of their creator content from Amazon listing, pinterest, and email marketing.

In the last few years, we’ve seen creators informally attempt to make people aware of their workload with behind-the-scenes footage and explainer content. But this hasn’t been enough. The creator space is still a wild west industry vulnerable to exploitative pay rates, harassment without recourse, and inequities for marginalized people.

With 500,000 active influencers on Instagram alone, this leaves a significant portion of the working population vulnerable to poor labor conditions.

Now creators are pushing back with more aggressive organization efforts. They’re fighting for union representation. Online communities and formal organizations are creating pay transparency. Marginalized creators are advocating for equitable pay and protection from harassment.