BANKNOTES minted by #paid

43 percent of people say they recently changed their digital behavior to "protect their algorithm or identity," according to the 2022 Visions Report just released by the retail media research startup Future Commerce.

The themes and finding of the Visions Report were based on an online survey with 1,000 consumers across the United Stated between the ages of 18 and 64. The survey was conducted in May 2022 and all respondents were screened for shopping behaviors, personally earned income, and digital savviness.

The trend of eCommerce brands moving off of so-called enterprise content management solutions—like Adobe Commerce (previously Magento) and Salesforce Commerce Cloud is continuing in earnest, with several websites announcing their move to Shopify over just the past couple of weeks.

With creators playing an ever-increasing role in marketing across all verticals, it was just a matter of time before they found their way into live sporting events: And the major networks are taking notice.

Sports entities are being forced to make their games more engaging, using eSports codes, gamification strategies, pushing daily fantasy, interactive experiences, and sports betting. Simply put, Gen Z doesn’t want to just sit back and watch traditional sports broadcasts. Alternative broadcasts allow viewers to essentially watch a live podcast with the game playing on the screen at the same time.

From sharing behind-the-scenes news and trends in respective categories to highlighting and sharing the latest marketing insight, there’s plenty of room for podcasts as long as there’s value to both the brand and the listener.

We already know creators have influence over niche communities on single platforms. On YouTube, 22,000 creators have reached the one million followers threshold. On Instagram, 500,000 have achieved 100,000 followers or more.

But once you’ve reached the summits of creator success on your platform, where’s the space to grow? If you feel tapped out by the possibilities present in your current community or current platform, it can be difficult to explain trends like this:

The truth is, even after you hit mega-success as a creator, there’s always somewhere to go. Recent boosts in digital technology have poured money into just about anything creators can touch: digital retail, crypto and NFT initiatives, even TV streaming.

TikTok took the world by storm—and not just with platform users, but with businesses as well.

From being seen as just one more social media channel to becoming an important part of every successful brand’s marketing playbook—TikTok has revolutionized social media marketing. By the end of 2022, TikTok’s ad revenue is expected to triple, and they’re projected to own 20% of the social media market share, according to CNBC.

As with most social media platforms, things change quickly here and trends evolve at a rapid pace. The good news: We’ve gathered some of the top TikTok trends brands need to know about in 2022.

Active and engaged users spend considerable time on TikTok, making it a powerful tool for brand awareness. And marketers have quickly caught on, launching creative, fun, and viral campaigns that generate impressive results.

QYOU, for example, launched a viral multi-phased campaign for “Sing 2.” It was a smashing success. The campaign drove 26.4 million views, 2.2 million engagements, and a 9% engagement rate on posts featuring key characters, music, and messaging.

Long before pictures of models with washboard abs adorned the front of Abercrombie stores in malls across America, Abercrombie & Fitch started as a retailer selling outdoor gear and equipment in New York City.

For a serious dive into the history and timeline of the brand, head over to Abercrombie & Fitch’s approach to marketing: then and now; but first, let’s back up the reason why we’re even talking about this brand.

At one point, it looked like Abercrombie was as good as gone.

Faced with driving inflation and continued uncertainty along the international supply-chain, retailers and etailers are aligned in their uncertainty over how beneficial Memorial Day sales will be in filling their cash coffers.

It was only last month that Salesforce reported a year-over-year decline in global digital sales for Q1 2022 as recorded by its Shopping Index, the first-ever decline in the nine-year history of the index.

Even though consumers spend an average of seven hours a day online, it’s more challenging than ever for marketers to get digital mileage out of their efforts.

Consumers are being inundated with an average of 10K ads a day across all platforms and they’re not happy about it. In fact, 91% of people believe ads are more intrusive now compared to two or three years ago, and 79% believe they’re being tracked by retargeted ads.

As such, it’s common practice for online buyers to ignore ads, install blockers, hide sponsored posts, decline cookies, unsubscribe from lists, and participate in other actions that reduce irrelevant exposure to brands.