Bar Diaries with Jason Littrell

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

• Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
• The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
• Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
• Who's My Rep on Instagram: https://instagram.com/whosmyrep
• Supplier Summit: https://event.suppliersummit.com
• Jason on Instagram: https://www.instagram.com/jasonlittrell
• Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

***

Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

• https://whosmyrep.net is the ultimate directory of beverage and hospitality providers
• The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
• Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
• Who's My Rep on Instagram: https://instagram.com/whosmyrep
• Supplier Summit: https://event.suppliersummit.com
• Jason on Instagram: https://www.instagram.com/jasonlittrell
• Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

Why waking up at 3am doesn't suck

***

Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

• Who's My Rep is the ultimate directory of beverage and hospitality providers
• The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
• Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
• Who's My Rep on Instagram: https://instagram.com/whosmyrep
• Supplier Summit: https://event.suppliersummit.com
• Jason on Instagram: https://www.instagram.com/jasonlittrell
• Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

In this one minute podcast, Jason talks about the origin of a project called Whos My Rep - the ultimate directory of beer, wine, and spirits suppliers.

Get in on the action in the free Facebook group here.

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Jason Littrell is a veteran Operations, Marketing, and Consulting professional based in New York City. Having worked on tiny neighborhood bars, to billion dollar projects, Jason Littrell is the front line when it comes to operations consulting, creative cocktail development, project management, advanced digital marketing, automation, and management consulting.

• Buy Jason’s book Bartender as a Business: Building Agency from Craft
• Need help with a project? Book a call HERE
• Check out the Who’s My Rep Free Facebook Group.
• Sign up for a Free Account at WhosMyRep.net

Want to stay in the loop? Get the OpsMaCon newsletter!

I have to admit, I wasn't always nice to liquor reps. But they were an invaluable part of the ecosystem I depended on.

Heres why you should treat your beer wine and liquor reps like business partners.

I could have dialed up the sensationalism in that title, but it's true.

Running a sweepstakes, contest or giveaway is the simplest and easiest way to partner up with businesses in your neighborhood to acquire new customers.

Here's how...

What if you had one day to save your bar. Just you, a stack of bills, an empty bar and a cell phone.

What are you going to do? How do you fill your bar with no budget, no energy, and no time.

Diana Edelman from @vegansbaby breaks down her simple strategy to help get butts in seats.

For other actionable strategies and practical restaurant marketing advice, head to RestaurantMarketingLeague.com for a community of people intent to eradicate empty bar seats.

Follow like and subscribe!

https://shor.by/littrell

Whoa, that was a mouthful.

What were trying to do here is establish how much return you're going to get back from an investment in advertising.

This example is for a text message campaign for an event. Out of three thousand text messages, and 9k opened emails, this is netting around 300 guests.

With the average order value and a net net profit estimation, we're getting back four dollars for every dollar we spend (ROAS).

Fun right?

This is how restaurant marketing campaigns are supposed to be run.

Ever wondered how I get out my daily Podcast, email newsletter, Instagram post, Facebook post, tik tok, etc?

Well, I'm lazy so I let some automations do stuff, but I also squeeze every last bit of juice out of my content. Here's how...

I know it's kinda lofty title, but I do feel like the path to happiness is through discipline, organization and arranging your days and times to do the right things at the best times.

And sometimes that means saying no to things, and being very strict about what you do and don't do.