This is a fun topics if you're a fan of people actually visiting your restaurant.

Search engine optimization is so vitally important for brands but it's so often misunderstood.

Local search optimization is like the child lf the mother seo and should get all of the attention. Why try to rank in Bahrain if you're a coffee shop in Iowa?

Anywho, this episode quickly goes through the difference between SEO and LSO and how they work together.

In this episode I'm chatting with Hilary Guilliams, a Masters candidate at the University of Wisconsin.

She graciously allowed me to share this on the podcast.

I got the chance to spout off some ideas about how guests arrive at decisions, and how the marketing sausage is made.

Uncut, unedited.

If you're still stuck in the "I'll sleep when I'm dead" mindset, you're subjecting yourself to one of the most influential causes of modern diseases. Of all the things I hold dearest, it's sleep.

But I broke a few of my own rules and stayed up late eating food. This lead to a chain reaction of suckiness that impacted my whole next day.

The main reason I prioritize sleep is to increase my health span and enjoy my days more. How you spend your day is how you spend your life!

/rant

Mozart said the music was in the rests.

This is a massive paraphrase, but the point is there is great power in being quiet. By allowing other people to speak, you have an opportunity to listen. Listening is learning, and knowledge is power.

We've been busy!

Big new upgrades in the restaurant and spirits brand marketing system we call JLOS!

We've bee the analyzing all the communications restaurants and programming the questions and answers into a comprehensive responder that answers on all relavent channels. Sms, google my business, web chat widget, Instagram DM and Facebook messenger.

Now jlos restaurant clients have a customer support system 24/7/365 that feeds directly into a CRM!

Capture all of the leads coming in to your website. This is next level stuff!

JLOS - advanced sales and marketing operating system for mission driven spirits and hospitality brands.

This episode starts with me complaining about how sexual harassment training was going to be lame and alluding that I didn't need it because I was raised by my mom.

How wrong I was!

The training was actually enlightening and very interesting. I'm glad I did it.

Big ups to the city of New York for this stimulating programming!

OH yeah, and time Blocking. I did the training when I thought I would be most susceptible and open to it. Was I right?

This joint venture deal between these two companies is the first deal of many to come that will revolutionize and modernize liquor distribution. This is going to be big.

EcoSpirits

Park Street

Here's some insight I've aggregated from many different sources, mostly newly wealthy people who have bootstrapped their wealth.

• Success isn't sexy. Don't get cute, follow the simple, proven path.
• Use other people's money by creating value.
• Take free money when it's there (government cheese)
• Don't spend, invest.

I'm going to focus my energy on the things I can control.

This is it an excuse to suck at empathy however. I worry very much for the families in hrms way in Ukraine.

Creating and practicing your elevator pitch may seem like a pain in the ass. It should be. But that single, simple well crafted and painstakingly crafted string of words is like speed dating. The length of your elevator pitch is probably already longer than the attention span of the receiver.

Mine is only 23 words.

restaurant marketing brand sales los elevator pitch

***

I'm Jason Littrell and my company JLOS is an operating system that delivers awareness and sales to mission-driven hospitality and spirits brands.

Getonthephonewithjason.com

917.993.9169

[email protected]

JLOS.io

Shor .by/littrell